Building a marketing and creative strategy for 2021 is going to take a drive to think differently – and a lot of inspiration. Luckily, we’ve got just the thing.
This Thursday, hundreds of marketers and creatives are coming together for 20/21 Vision, a full day of free professional development, strategy workshops and creative connection. You’ll get a behind the scenes look at how cutting-edge brands are planning for 2021, and walk away with ideas for new campaigns, tips for speeding up your creative workflow, and fresh perspectives from teams you admire.
10am | A Vision for the Future of Storytelling
PhotoShelter CEO Andrew Fingerman will kick off the day by sharing his vision for creative teams in 2021 and beyond, and how PhotoShelter is evolving to help creative people thrive.
10:15am | Keynote: Building for TIME’s Next 100 Years
In this keynote conversation with Andrew Fingerman, TIME’s SVP of Brand and Content Marketing Radhika Prakash will share how TIME is celebrating its rich heritage and planning for its next century as the brand celebrates its 100th university. Plus, she’ll share her top takeaways from 2020, and what your team should be thinking about as you plan for the year ahead.
10:35am | Bringing In-Person Experiences to the Digital World
During this session, three brilliant creatives will share how they are reimagining in-person experiences and using digital content to build a sense of community and connection. You’ll learn how Discover Puerto Rico is helping small businesses prepare to come back stronger, how the National Aquarium jumped at the chance to think creatively and virtualize its offerings after being forced to close for months, and how London’s Museum of Youth Culture found a window of opportunity in the challenges of 2020.
11:25am | Workflow for 2021
Join PhotoShelter’s Kim Morgan to see how we’re building a workflow for 2021 and beyond. Get updates from PhotoShelter and get a first look at what we’re building in the year ahead!
11:35am | Amplifying Your Brand’s Story
Presented by Socialie
In this roundtable conversation, our sponsors at Socialie will talk with creatives from the Pittsburgh Steelers and ATP Tour about how they work with influencers to amplify their brands’ stories.
12:05pm | Keynote: The Power of Visual Content for Social Good
Melanie Dunea is a world-renowned photographer and storyteller, and a longtime friend of PhotoShelter. She knows the power of one image to make an impact, whether it’s a striking portrait that shifts the viewer’s perspective, or a moving image of New York City on lockdown that inspires people to take action. During this interactive keynote conversation, Melanie will explore the power of visual content for social good with special guests Gail Simmons from BRAVO’s Top Chef, Angelique Power from the Field Foundation, and Michael Baltierra from ESPN E60.
1:00pm | Roundtable: Nonprofit Storytelling Strategy for 2021
Watch as two incredible nonprofit leaders – the James Beard Foundation’s Clare Reichenbach and the Global Heritage Fund’s Nada Hosking – come together to talk about the challenges of 2020 and why visual storytelling is a key part of their organizations’ business strategies.
1:20pm | Real-Time Player Storytelling for the Extra Point
Go behind the scenes to see how the NFL built its social media strategy with the help of two cutting-edge programs: Live Content Correspondents and Player Social.
1:45pm | Strategy Workshop: Pivoting for 2021
Time to dig into the details. Find out how Kawasaki Motors is reimagining PR launches for 2021, how a new graphics and branding strategy helped the Charlotte 49ers boost engagement, and how the Wisconsin Badgers are preparing student athletes for the NCAA’s new rules on name, image and likeness.
2:45pm | CMO Coffee Chat
Grab a coffee and get ready for some real talk with your CMO – well, Stanley Black & Decker’s that is. Tabata Gomez leads marketing strategy for iconic brands like DEWALT, STANLEY, CRAFTSMAN, and BLACK+DECKER, and now she’s sharing her secrets with you.
3:00pm | Roundtable: Social Media Strategy for 2021
Let’s get social with the people behind some of your favorite Instagram accounts – @natgeo, @redsox and @TAMU. These three brands have some of the best social media in the game, and the pros behind the scenes are ready to share their top takeaways from some of their favorite posts.
3:30pm | Creating New Storytelling Opportunities with PhotoShelter AI
How will artificial intelligence help your brand jumpstart your storytelling in 2021? Find out in this session.
3:40pm | Building a Workflow for the Future
Go behind the scenes with two of the first creative teams to use PhotoShelter AI to streamline their storytelling – Recreational Boating and Fishing and the National Lacrosse League.
4:10pm | Unlocking the Possibilities at Sports Illustrated
Sports Illustrated’s photo team has covered every major sporting event you can imagine – but this year, those events look completely different. See how this iconic brand is finding new opportunities in the midst of chaos, and adapting for 2021 and beyond.
4:30pm | Leadership Roundtable: Strategy for the Next Decade
As 2020 comes to an end, tune in to hear how four marketing leaders are thinking about the future. Wasserman’s Jason Banks, Contently’s Joe Lazauskas, Wheels Up Collective’s Amy Winner and PhotoShelter’s Scott Fedonchik will leave you feeling inspired.
5pm | Wrap Up
Grab a cocktail and toast to 2021 – thank you for joining us!
Save Your Spot
Sign up for 20/21 Vision today, and be sure to invite your team and anyone who might be looking for a little sense of creative connection and inspiration right now. We can’t wait to see you on November 19!