The speaker lineup for 20/21 Vision: The Strategy Summit by PhotoShelter is stacked with brilliant marketers, creatives and storytellers.
On November 19, you’ll see Top Chef’s Gail Simmons, ESPN E60’s Michael Baltierra and the Field Foundation’s Angelique Power come together to talk visual content for social good with world-renowned photographer Melanie Dunea. You’ll hear TIME’s Radhika Prakash share how her team is planning for the brand’s next 100 years. You’ll go behind the scenes with the NFL, Discover Puerto Rico, National Geographic, Stanley Black & Decker, Kawasaki Motors and so many more!
Meet the entire lineup of speakers below, and save your spot today. As you’re planning for 2021, you won’t want to miss the chance to learn from these experts and network with other creative teams.
Melanie Dunea is an award-winning photographer, author and artist, best known for her revealing portraits of some of the world’s most celebrated creators, chefs, politicians, and intellectuals, as well as her lauded book series My Last Supper and numerous philanthropic endeavors. Her most recent works, New York in Bloom and NYC on Lockdown: A Pandemic Diary were inspired by the global pandemic and cultural moment in our nation. Her keynote session will highlight the power of visual content for social good.
Gail Simmons is a trained culinary expert, food writer, and dynamic television personality. Since the show’s inception in 2006, she has lent her expertise as a permanent judge on BRAVO’s Emmy and James Beard Award-winning series Top Chef, now entering its 18th successful season. She is the host of Iron Chef Canada, was previously head critic on Top Chef Masters and host of Top Chef Just Desserts, Bravo’s pastry-focused spinoff of the Top Chef franchise. From 2004 to 2019, Gail served as special projects director at FOOD & WINE. Gail is an Entrepreneur in Residence at Babson College, co-founder of Bumble Pie Productions, and sits on the board of several organizations, including City Harvest and Hot Bread Kitchen.
Michael Baltierra is an award-winning journalist, producer and executive driven to develop and deliver groundbreaking content. He is a proven leader with an excellent track record in building creative teams, who is passionate about storytelling that informs, inspires and entertains.
As President of the Field Foundation, Angelique Power has led a journey with staff, board and nonprofit partners to center racial equity in the foundation’s work. Over the past four years, the foundation has changed how it funds, who it funds, has created accountability structures for community to review its work, rethought metrics, created heatmaps to clearly illustrate the design of inequity within Chicago and has updated its investment policy. Through strategic partnerships with other foundations, under Angelique’s tenure the Field Foundation has doubled the size of its giving and its programming – allowing it to fund in the areas of Justice, Art, Leadership Investment and Media & Storytelling.
Radhika Prakash, Senior Vice President, Brand and Content Marketing, TIME
Radhika Prakash is the Senior Vice President of Brand & Content Marketing at TIME, where she oversees brand strategy, insights, creative solutions and content marketing for the brand. Previously, Radhika served as the Global Head of Content Strategy & Media at BlackRock, where she was in charge of content strategy and the execution of media campaigns surrounding their complex portfolio. Prior to that she was at Pinterest where she was a founding member of the Creative & Brand Strategy team. Radhika began her career working in brand management in CPG and beauty, spanning experiences at L’Oreal, Elizabeth Arden and Unilever. Her keynote session will explore how TIME is planning for the storied brand’s next hundred years.
Jason joined Wasserman in 2016. He’s responsible for leading and managing a broad range of retained accounts and projects. He brings 20+ years of strategy, brand and activation experience working with properties, leagues, teams, athletes, venues and the brands who partner with them. His client expertise spans tech, consumer electronics, finance, media, hospitality, retail and more. Prior to Wasserman, Jason launched KBS Sports & Entertainment, the agency’s first vertical-specific strategic consultancy and experiential specialism. He spent over 8 years at Momentum Worldwide where he was Vice President, Director Sports Sponsorship.
Amy Winner has spent the last 20 years helping brands turn uncertainty into opportunity. Whether recession, competitive pressures, market changes, and now Covid-19, Amy has worked alongside leadership in all sorts of industries to build pragmatic and resilient Go To Market strategies. After spending a decade in Seattle working at SaaS startups, she returned to the east coast and founded Wheels Up Collective, a team of seasoned startup marketers focused on helping small and early stage businesses drive growth through strategic marketing. Things she loves: hard problems, clever design, spicy food, and dogs (follow her jack russell puppy on Instagram @libbyforprez).
Joe is the Head of Marketing at Contently, an enterprise content marketing platform whose mission is to connect brands with the best storytellers on earth, and help them to tell incredible stories together. An author and technology journalist, Joe is the co-author of a best-selling book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You and a contributor to Fast Company, Gen, Adweek, and Digiday, amongst other publications.
Tabata Gomez, CMO, Global Tools & Storage, Stanley Black & Decker
Tabata Gomez is a highly talented, award-winning, results-producing executive with a wide breadth of international experience. She is an expert brand builder and customer experience creator with an exceptional track record of success building, accelerating and turning around business results across various geographies. Tabata currently holds the role of Chief Marketing Officer, Global Tools and Storage, at Stanley Black & Decker, Inc. where she is the steward of a $10 billion brand portfolio which includes iconic brands like DEWALT, STANLEY, CRAFTSMAN, BLACK+DECKER and many others. She oversees the Global Customer Experience team, consisting of Brand Marketing, Digital Marketing, Industrial Design, Strategic Insights, Brand Content Studio and Packaging Development.
Nada Hosking is the Executive Director of Global Heritage Fund. In her current role, she is responsible for strategy and the implementation of GHF’s mission to positively transform communities by investing in cultural heritage. Nada developed GHF projects strategy and expanded the organization’s influence through partnerships, participation in major international dialogues, and speaking engagements in prominent global fora. Nada brings has a strong non-profit background from her work at Global Fund for Women, where she supported over 100 grantees and advisors in the MENA region working to provide women with economic opportunities and independence, improve their health and reproductive rights, and increase girls’ access to education.
Clare Reichenbach is the chief executive officer of the James Beard Foundation (JBF), the country’s preeminent culinary arts organization dedicated to celebrating, nurturing, and honoring chefs and other leaders making America’s food culture more delicious, diverse, and sustainable for everyone. In her role as CEO, Clare works with the JBF staff and board of trustees in directing the strategic, programmatic, financial, and management operations of the James Beard Foundation. Clare’s responsibilities include overseeing a wide range of the JBF programs such as the James Beard Foundation Awards; the JBF Women’s Leadership Programs; the James Beard House dinners and events around the United States; the non-profit’s scholarship programs; and the JBF Impact Programs, all in pursuit of a more equitable and sustainable food system.
As Manager of Social Media Operations for the NFL, Russell helped create and currently manages the NFL’s Live Content Correspondent (LCC) program, the NFL’s global social creator agency. On game day, LCCs capture a sideline look at the best moments as they happen, and content is distributed in real-time across the NFL Media ecosystem. Outside of game day, LCCs work directly with many of the NFL’s top players to build their brands, as well as creating content around NFL events and initiatives 365 days a year. Russell came to the NFL from Snapchat, where he got his first experience capturing and editing content at live events as a member of the Snapchat Live Story team.
Jordan joined the NFL as Social Media Coordinator in 2015 and currently serves as Social Marketing Manager, overseeing the NFL’s Player Social Marketing Program. In her 5+ years at the NFL, she’s developed social content strategies, helped launch and build new social verticals, and collaborated directly with athletes on short- and long-term content plans.
Jean-Paul Polo is Discover Puerto Rico’s chief creative strategist. With over 15 years of production experience he has worked producing content for National Geographic, Pixeldust Studios, Planet Forward among other theatrically released and broadcast content. His work has earned top media awards including a Cannes Lion, Two Webbys and one Telly Award. Balancing creative and executive responsibilities has helped him lead the creative rebrand of Puerto Rico as world-class travel destination. Discover Puerto Rico is the island’s destination marketing organization who’s mission is to Bring prosperity to Puerto Rico by collaboratively positioning our diverse and unique island as a premier destination for leisure, business and events.
Nabila Chami is Director of Brand Strategy for the National Aquarium, where she works to connect digital audiences with the Aquarium’s important work to change the way humanity views and cares for our ocean planet. Before entering the nonprofit world, Nabila worked to establish social media strategies for ABC and CBS radio affiliates in Washington, DC. She holds a bachelor’s degree in Journalism from American University.
Having graduated in BA Photography in 2013 after a short stint working as a freelance photographer’s assistant for commercial photographers, Jamie Brett has worked closely with founder Jon Swinstead developing a Museum of Youth Culture from an archive of over 150,000 photographic submissions, objects and ephemera extensively celebrating British social history over the last 100 years from Bikers to Mods to Ravers. Supported by Heritage Lottery and Arts Council funding, the Museum of Youth Culture has worked with a plethora of cultural institutions and international brands so far such as Google, Tate, Mayor of London, Time Out & Fred Perry.
Zack McKay, Assistant Athletics Director for Marketing, oversees Charlotte 49ers Marketing and Video Services departments. McKay is a member of the 49ers senior leadership and external team focused on revenue generation, fan engagement, and brand management. McKay played a key part in Charlotte’s recent athletics rebrand in collaboration with licensing and Luquire George Andrews. McKay, a National Association of Collegiate Marketing Administration (NACMA) committee member, and conference representative has over 10 years of experience in college athletics.
As the Creative Services Coordinator for the Charlotte 49ers, Telvin Stuart is the go-to contact for all things graphic related. With a total of 18 sports and members of Conference USA, he is responsible for developing relevant content for social media, producing graphics for marketing materials and assisting with the look and feel of fan experience during game days. Telvin is entering his third year with Charlotte Athletics and is looking forward to continuing to produce creative content that uplifts and inspires the 49er community.
Martin Lambert, European PR Manager, Kawasaki Motors
Martin Lambert has worked for Kawasaki for approximately 25 years; first as Marketing Manager for Kawasaki’s United Kingdom office, now as PR Manager for Kawasaki’s European hub office in Amsterdam. He is responsible for managing all Kawasakis PR output for motorcycles and other recreational and farming vehicles across Europe, the launch and dissemination of information on new models and all racing related PR. A self confessed Kawasaki “Uber fan”, Martin mixes an acknowledged obsession with all facets of the brand with a mission to spread information to media outlets and colleagues in all major European Kawasaki Branch offices in the most efficient, timely manner possible. With typical days involving interaction with up to four worldwide time zones simultaneously, Lambert is reliant on high quality colleagues and efficient, well made and continuously evolving communication platforms – and that is where PhotoShelter comes in!
Kelli Steffes is currently in her seventh year working for the University of Wisconsin Athletic Department. In her current role as an Assistant Director of Brand Communications and football social media coordinator, she oversees several social media accounts that reach nearly 2.5 million followers. She has worked directly with big-name athletes like Jonathan Taylor, Zack Baun, Tyler Biadasz, Rose Lavelle and more. She handles public relations and brand strategy on several projects targeted towards recruits, season ticket holders and fans in addition to creating personalized brand strategies for players to grow their social accounts.
Kelsey has been overseeing the Boston Red Sox’ social media and digital presence for the last 6 years. She grew up in Maine, and attended Emerson College in Boston, where she first worked as day-of-game staff with the Sox in 2012 and ‘13. In her time in sports marketing she has live-tweeted postseason runs, a World Series championship, covered All-Star Games, and anything from college football to Lady GaGa concerts at Fenway Park. Kelsey will find any opportunity to use Drake lyrics as an IG caption and measures her world in retweets.
Sarah Gardner oversees social media and audience engagement strategies for National Geographic, a brand with a deep legacy of visual storytelling. She and her team help bring this storytelling to life across platforms, developing strategies and campaigns that engage and inspire people. She feels lucky to work for a mission-based organization that believes when people understand the world better, they care more deeply for it. Before joining National Geographic five years ago, she worked as a photojournalist, and has a background in commercial photography as well.
Nick Wilson is the Social Media Manager at Texas A&M University. He believes that social media has the power to build communities, inform perspectives, and put the best of us on display. At Texas A&M, Nick works to tell the university’s story in fun, innovative, and accessible ways that include audiences in conversations and are a breath of fresh air online. When not posting as @TAMU, Nick is in a constant pursuit to see every National Park in the U.S. with his wife, Valerie.
The Recreational Boating Fishing Foundation is a 501(c)(3) non-profit organization committed to spreading the joy of fishing and boating to all ages, genders and cultures. The water is open to everyone and we envision a nation that conserves, restores and protects the resources that sustain it. At RBFF Kendra Lee is the Marketing & Creative Manager, focusing on consumer marketing and media efforts under the national TakeMeFishing.org campaign. She assists in strategy and planning and oversees creative implications for the brand, including the use of stakeholder resources by State Agencies across the US.
Katie Lavin is the Vice President of Marketing at the National Lacrosse League (NLL). A veteran in the brand, sports, and event marketing space, Lavin brings over 16 years of experience to the NLL. Founded in 1986, the National Lacrosse League (NLL) is the longest-running and most successful professional lacrosse league, ranking third in average attendance for pro indoor sports behind only the NHL and NBA. The League is currently comprised of 14 franchises across the United States and Canada.
Marguerite Schropp Lucarelli has spent her entire career, 27 years, as a picture editor for Sports Illustrated. For the past four years, she has been the director of photography for the brand; Sports Illustrated, Sports Illustrated Kids, and SI.com. She and her team work with world class photographers producing award winning portraits and action photography. The photography she oversees is distributed and published on every Sports Illustrated platform. Lucarelli has edited countless Super Bowls, Olympic Games, NBA Finals, World Series, NCAA Basketball Tournaments, Stanley Cups and countless other sporting events. She has had the opportunity to produce stunning portraits of every world class athlete. She enjoys encouraging her photographers to create pictures that will make our audience crave more!
Erick Rasco is the Director of Photography Operations and a Photographer at Sports Illustrated. As Director of Photography Operations he is responsible for establishing a technical/logistical strategy in which all current and archival imagery can be leveraged across all Sports Illustrated platforms. Erick has covered hundreds of events ranging from numerous Olympic Games and Super Bowls to the Iditarod in Alaska and pond hockey in Ontario, Canada. He is a graduate of The New School with a M.A. in Media Studies.
Chris Sellers is on a mission to help sports federations, leagues and teams, as well as media organisations and agencies to maximise their reach on social media by leveraging the Socialie platform to enable them to activate and leverage their athletes, influencers, broadcaster partners and other publishers to support the growth of their content distribution. As Commercial Director (EMEA) for Socialie, Chris is responsible for new and existing clients, using his 9+ years of industry experience to provide practical and insightful knowledge to partners to support the growth of their athlete content programmes. Chris’ experience to date sits across Octagon’s talent representation division, IMG’s broadcast and digital production expertise with European Tour Productions and until recently was Digital Product Director for the European Tour/Ryder Cup Europe, where he lead the launch of their content distribution programme with Socialie, before joining the Socialie team in 2020. He will host a panel with two creative teams from the Pittsburg Steelers and ATP Tour.