On Thursday, June 24, hundreds of marketers and creatives are coming together for 20/21 Vision, a full day of free professional development, idea generation and creative connection. You’ll get a behind the scenes look at how cutting-edge brands are collaborating with internal and external teams in 2021, and walk away with ideas for new campaigns, tips for speeding up your creative workflow, and fresh perspectives from teams you admire. Plus, you will receive a Takeaway Passport on the day of to collect memorable insights from each session!
Check out the full agenda below, get to know our 16 amazing speakers, and save your spot today!
11am | A Welcome From The CEO
PhotoShelter CEO Andrew Fingerman will kick off the day by sharing his vision for team collaboration in 2021 and beyond, and how PhotoShelter is evolving to help creative people thrive.
11:20am | MLB’s New Integrated Workflow
Ever wonder how Major League Baseball photo teams document a “day in the life” and manage their media libraries? As photography workflows change with the times, one thing remains certain: a quick, reliable, fully integrated system for organizing and sharing your content is key. Hear how Jessica Carroll was able to successfully collaborate with teams to get MLB’s “Photo Day” campaign up and running. Plus, hear how they are prepping for the MLB All-Star Game!
11:45am | Innovations In Sports Storytelling & Workflow
Learn how the San Francisco 49ers and Austin FC fully utilize PhotoShelter throughout the COVID pandemic so their photo and creative teams can access images from home. Plus, you’ll get a behind the scenes look into some of their unique experiences on the field as sports photographers. See how these two teams are finding new opportunities in the midst of chaos, and creating a seamless gameday workflow for 2021 and beyond.
12:15pm | How to Collaborate with Purpose
Join us to hear from voices in the non-profit and hospital fields who have respectively created compelling, visual brand narratives that can change the world.
You’ll learn how Food for the Hungry Senior Communications Manager Beth Allen uses workspaces to significantly decrease the time needed for copy and art approval; and you’ll learn the workflow she implements to share visual assets with over 20 countries who help raise money for their International Humanitarian Relief Agency.
You’ll also go behind the scenes with University of Maryland Medical System System’s Creative Director Linda Praley and Director of Creative Communications Mike Ruddock to learn how they collaborated with different teams to roll out their Vaccine Site campaign at M&T Bank Stadium. You’ll also learn how PhotoShelter enabled this team to organize and share their assets for this high-needs project.
Lastly, you’ll hear from Special Olympics International’s Senior Director of Content and Storytelling Syndye White and learn how they are prepping their photo workflow for the upcoming Special Olympics World Winter Games in Kazan, Russia next year.
1:00pm | Building Community Through Collaboration: Social Media Roundtable
We’re bringing together three social media experts for a roundtable conversation with Hulu Social Engagement Manager Carina Petrillo, Jackson State University Digital Media Manager Kentrice Rush and JUDY Social Media, Brand Content, & Partnerships Manager Daryll Heiberger. These three run some of the most beloved and engaging social media accounts, and you will not want to miss this candid conversation.
1:30pm | Amplifying Your Campus Connections In 2021
Hear from the experts at Brigham Young University, Savannah State University and Western Carolina University to see how they ideated and executed the content campaigns that resonated the most with their on and off-campus audience, how they helped strengthen their university community, and how they collaborated with other teams to get the job done. Plus, you’ll be able to take these lessons and apply them to your storytelling strategy and your PhotoShelter account immediately!
2:25pm | Launching New Projects Through Remote Collaboration
Time to dig into the details. Find out how McMenamins supported local artists through the pandemic through live streaming in their historic ballroom, and how GoGo squeeZ brought a new product to market through internal and external collaboration.
3:00 | Wrap Up
Grab your favorite drink and cheers to a day of professional development and learning!
Save Your Spot
Sign up for 20/21 Vision today, and be sure to invite your team and anyone who might be looking for a little sense of collaboration and inspiration right now. We can’t wait to see you on June 24!
