The official agenda for 20/21 Vision: The Workflow Summit by PhotoShelter is here!
On Thursday, March 25, go behind the scenes with legendary sports photographers, creative industry professionals and social media managers to get tips and strategies for building a workflow that will help your team save time and maximize engagement.
Check out the full agenda below (all times are Eastern), and save your spot today. Now’s your chance to learn from these experts and revolutionize your creative workflow.
Agenda:
11am | Welcome with Andrew Fingerman, PhotoShelter CEO
PhotoShelter CEO Andrew Fingerman will kick off the day by sharing his vision for creative teams in 2021 and beyond, and how PhotoShelter is evolving to help creative people thrive.
11:10am | Behind the Lens with Ron Vesely, Chicago White Sox
Legendary sports photographer and Chicago White Sox team photographer, Ron Vesely will share how he and his team are reimagining in-person experiences and using digital content to build a sense of community and connection, including how they optimized Workspaces to get the right images into the hands of the right people. You’ll get a sneak peek into the evolution of his workflow and hear some incredible anecdotes from his storied career of how he got to where he is today.
11:35am | Launching In Lockdown
Join us to hear Hungry Harry’s Co-Founder & Creative Director Sarah Matheson and Rzcreative Productions Head of Production Nicole Zaleski discuss launching new companies and campaigns, as well as expanding their businesses in a pandemic.
12:20pm | The Future Of Workflow
In a conversation with PhotoShelter’s new VP of Product, Monika Smyczek and SVP of Revenue, Kristine Muccigrosso, they will be covering Artificial Intelligence, Workspaces, Integrations, and more!
12:30pm | Distribution in A Digital Age
You’ll learn how Las Vegas Raiders Director of Photography Michael Clemens sets his team up for success by building photo galleries on game day and using Workspaces to get photos out in seconds.
You’ll also go behind the scenes with University of Southern California Athletics Digital Content Coordinator Josh Nacion to see how going back in time and posting historical photos boosted their engagement. Plus, you’ll learn how Josh organizes his team’s PhotoShelter account on game days – getting photos into their student’s hands in seconds.
1:00pm | Social Media in Higher Education: Roundtable
We’re bringing together three social media experts in the world of higher education for a roundtable conversation with University of South Carolina Social Media Specialist Lakeyia Brown, Indiana University Bloomington Social Media & Digital Marketing Specialist Morgan Campbell and The Citadel Creative Director Stanton Adams. These three run some of the most beloved and engaging social media accounts in higher education, and you will not want to miss this candid conversation.
1:30pm | Tapping Into Your Advocates for Brand Storytelling at Scale
Great creative work can’t be successful if it isn’t discovered. Publishing content on your brand’s official social media channels without using an ad budget to boost it only goes so far. Distributing more content to or having your brand advocates create it for you is the new organic way to increase reach and engagement. The panelists will discuss how advocacy marketing ensures that media reaches as many people on social media as possible.
2:00pm | Major League Workflow
The Miami Marlins and Atlanta Braves photo and creative teams have covered some incredible moments in sports history – but this season, those games look completely different. See how these iconic teams are finding new opportunities in the midst of chaos, and creating a seamless gameday workflow for 2021 and beyond.
2:30pm | Creating Original Content For The Moment
Join us for an inspirational session with Bell’s Brewery Digital Content Specialist Fritz Klug, FreshDirect Senior Managing Photographer John Kelly and Fotografiska Vice President of Global Exhibitions Pauline Benthede to discuss Creating Original Content For The Moment. You’ll go behind the scenes with these creatives as they share their stories on how visual storytelling for their brands has evolved in the pandemic for the better.
3:00pm | Closing Message
Featuring: Scott Fedonchik, SVP of Marketing, PhotoShelter
We can’t wait for you to meet these creative leaders and we have even a few more to share with you in the coming days! Sign up for 20/21 Vision: The Workflow Summit and get ready for a free day of inspiration, networking and professional development on March 25, 2021.
