Today, the best brands are connecting with their audiences by developing content that delicately balances authentic storytelling and imaginative visuals.
For our sixth installment of the Summit series, we’ve curated a day-long program to hear what ‘The Power of a Moment’ means to brand marketing leaders across a wide variety of industries.
Join us for The PhotoShelter Summit on Thursday, September 22, 2022!
What can you expect from The PhotoShelter Summit?
- 10 sessions in total, co-hosted by PhotoShelter team members and guest speakers.
- Opportunities to win prize giveaways throughout the day (you’ve got to be present and engage with us on Slack!)
- To fill a notebook with timeless insights from brand marketing professionals and creative leads at brands like the LA Rams, G2, NCAA Photos, Texas A&M University, and more!
- Live-and ongoing networking opportunities through our active Slack community. Chat with your professional peers before, during, and after the event by joining for free, here.
Who will be speaking at The PhotoShelter Summit?
Preview The PhotoShelter Summit program agenda below and get to know the expert visual storytellers.
10:30 AM ET: Documenting The LA Rams’ 2022 Road to Victory
Brevin Townsell may only be in his third season as Team Photographer for the Super Bowl LVI Champions Los Angeles Rams, but he’s no rookie to professional sports photography. Prior to joining the Rams, he spent a season with the Seattle Seahawks. Before that, he worked in the Iowa State University Athletics Department as a Media Team Photographer and Social Media Lead, all while juggling being a full-time student.
Brevin will kick off The PhotoShelter Summit to share an inside look at what it was like documenting the Los Angeles Rams’ road to victory—from community events to marketing initiatives, and eventually spotlighting what it was like to become “Super Bowl champions in their own stadium.”
10:55 AM ET: Back to the Madness: Documenting The New Era of College Sports
Everyone, everywhere knows how Covid affected us all, but it’s hard for the average individual to imagine how performers and athletes experienced the pandemic. The NCAA Photo Team had a unique opportunity to see and document that change and during The PhotoShelter Summit Jamie Schwaberow, Owner of Clarkson Creative and NCAA Photos’ Director of Photography and C. Morgan Engel, Staff Photographer for NCAA Photos will discuss how their approach to covering March Madness shifted before and after the “Covid bubble,” and how they adjusted their workflow to accommodate their brand, partner, and audience’s content needs.
Jamie developed his professional photography skills in the late ‘90s working at the 1996 Olympic Games and the Democratic and Republican National Conventions. From there he pursued a career in photojournalism, which eventually led to an opportunity to begin working as a team photographer for the Denver Broncos and Colorado Rockies. From there, he joined the NCAA Photos team as a staff photographer and developed his professional skills to eventually become the Director of NCAA Photos in 2001. To date, he’s covered over 200 championships! Can you imagine how many iconic images he’s personally documented?!
For C. Morgan Engel, his career in sports photography has been marked by his travels across the country. He writes, “My background in sports photography has taken me from Texas to the Minnesota Vikings, a summer camp in rural Maine, and the Los Angeles Chargers. Now that I’m on staff with NCAA Photos, my travels around the country continue, to photograph collegiate athletes during one of their most memorable moments—competing for a National Championship. I feel proud to have led our coverage of many women’s championships including the DI Women’s Final Four, Women’s College World Series, and DI Women’s Gymnastics.”
11:25 AM ET: Women in Focus: PhotoShelter’s CRO + SVP of Product in Conversation
More information to come!
11:55 AM ET: Sailing the World for 50 Years: Creating the PLL Media Archive and Golden Globe Race Legacy
The #fomo feeling you get from watching Instagram reels of romanticized tropical resorts can’t be good for your health. Come feed your wanderlust and see what the entire globe looks like from the bow of a boat sailing around the world! Barry Pickthall will share the strategy behind his photo agency—PPL Media’s content marketing and distribution strategies for the 2022 Golden Globe solo non-stop around-the-world yacht race. Plus, you’ll also get a sneak peek at the largest archive of images from the very first solo non-stop sail around the globe in 1968/69!
Barry Pickthall has been The Times of London’s Senior Sports Reporter for the past 50 years and the yachting correspondent for the past 25 years. To say he could probably row laps around any professional sports reporter would be an understatement. Recently, his photo agency–PPL Media began building their massive archive of videos and images in the PhotoShelter for Brands digital asset management platform, so he’ll be sharing how frictionless asset access through PhotoShelter helped his agency generate $185 million in global media coverage during the 2022 Golden Globe race.
Check out the PPL Media website to see the full range of Barry and his team’s work.
12:20 PM ET: The G2 Key to Superfans: How to Build Community and Brand Love
Everyone has a community, but the biggest question brand marketing teams try to answer with creative strategies and tactics is: How do you galvanize them? G2 started as a beta program with under 100 users. Now, the company just passed generating 1.8 million product and platform reviews. So, to show how performance metrics affect their community development and management strategies and tactics, Mike Puglielli, G2’s Brand and Creative Director is going to discuss how the company successfully launched the G2 Icons Program.
Mike Puglielli is a brand and creative director with over 13 years of experience leading global B2B and B2C brand creative teams across fortune and high-growth startup companies.
12:50 PM to 1:50 PM ET: How Higher Education Communities Amplify Connection Through Collaboration
Imagine being tasked with developing a robust visual storytelling strategy for 18 Division 1 teams of approximately 600 student-athletes, over the course of a year–or four years. That’s Craig Bisacre’s job as Director of Photography for Texas A&M University’s Athletics Department. Since 2019, the average time it takes one college student to graduate—plus a pandemic and the rise and popularity of NIL deals, Craig has been focusing his lens on documenting the evolution of these student athletes’ impressive talents. During his PhotoShelter Summit session, Craig will show and tell how the Aggies’ winning combination of talented, tenacious team members and powerful tech tools like PhotoShelter’s Wireless FTP Flow, Fileflow, and INFLCR work in tandem to deliver content in real-time to fuel their fans and their student-athletes social influence and NIL contracts.
On a more personal note, Craig is a proud “Army Brat”—crediting 11 different military moves, including living abroad in South Korea, for his resiliency. He graduated with a B.A. in Photojournalism from George Mason University in Virginia but says his “passion for photography is ever-changing. I love the challenge of being able to visually tell the story of a split-second moment, without any words and I constantly strive to produce unique and engaging images that incorporate the true beauty of sports that are encapsulated way beyond just the game.” Before moving to Texas where he currently lives, he was the Head Photographer at Indiana University Athletics from 2017 to 2019. Prior to that, he was the Assistant Photographer for the University of Tennessee Athletics from 2015 to 2017.
From creative concept ideation and development to archiving, Molly Glyn, Villanova University’s Photography Manager does it all to manage the school’s visual storytelling strategy. She handles shoot production on major events, stock, headshot, and publication photography. With a background in photo editing and retouching, she helps to bridge the needs of campus partners with the creative mindsets of photographers.
One of the main goals of The PhotoShelter Summit series is to showcase innovative ways to manage the creative process, and Molly’s team is going to show us something we haven’t yet seen before. “We’ve begun to use Workspaces as a collaboration tool to create mood boards which helps us plan photoshoots with campus partners. It’s been a great tool to make sure we’re all on the same page and to help us as creatives translate our wants to shot lists and plans we can send to our photographers!”
Last session speaker announcement coming soon!
2:00 PM ET: Slate Teams
More information on the session topics and guest speakers to come!
2:40 PM ET: In Plain Sight: Finding the Untold Stories On Campus
You might remember August Miller, Utah Valley University’s Director of Photography from The Innovation Summit presentation he gave last September (2021,) but this year he’s back to share a very detailed behind-the-scenes look at a challenging creative project that grew into a campus-wide campaign.
During this session, August and Utah Valley University’s Graphic Designer, Jenna Heaton will show how they cut out emails altogether and only use their PhotoShelter for Brands account to seamlessly collaborate together on creative projects using Workspaces and more. Plus, they’ll share a sneak peek of their Welcome Back campaign for the 2022 student body.
Hint: Have you ever seen a GREEN
August is a Utah native that began his journey in photography when he was just 14 years old at the urging of his great-grandmother, a nationally respected painter and artist. She told him he could see light and shadow with amazing detail, so she gave him a camera and the sage advice to try it, and he’s never looked back. His longstanding professional career in photography began when he worked full-time as a photo editor, sports editor, and photographer for a weekly newspaper. After graduation, he spent almost three subsequent decades working as a reporter, photojournalist, photo editor, and Director of Photography & Graphics for newspapers and national magazines. He has also worked as a commercial and advertising photographer for national and regional advertising and marketing agencies. He is currently the Director of Photography at Utah Valley University Marketing & Communication Dept and outside of UVU, he is a sought-after speaker and educator on photographic topics.
Jenna is the Senior Graphic Designer for Utah Valley University Marketing working to create cohesive visuals that enhance the overall university brand, campaign, and events. She has continued her academic practice of graphic design for the past seven years, working as a graphic designer. When she’s not designing she’s usually working on other creative projects like painting, restoring old pianos, or writing songs on the piano.
3:10 PM ET: Building The Angel City FC Brand Franchise
More information on the session topics and speakers to come!
3:40 PM ET How to Build Programs with Purpose: The Ethos Behind Hashtag Sports’ Event Marketing Strategy
More information on the session topics and speakers to come!
Beyond The PhotoShelter Summit
If you missed the last five virtual conferences in The Summit series, you can watch them all on-demand here.