Allen Murabayashi

3 min
1.8K

How to Build Daily Video Content at Your Event

The Summit Workshops produce over 10 photography workshops per year with topics ranging from adventure to nature to sports photography. As a part of their marketing efforts, Workshop Director Chris…

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6 min
7.1K

DAM 101

Nonprofits, Copyright, and Photography: 4 Myths Worth Re-evaluating

Nonprofit organizations can contribute enormously to the social fabric of various communities, providing invaluable products and services that might otherwise be unavailable. Because nonprofits generally maintain charitable mission statements, there’s…

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5 min
2.1K

DAM 101

The Problem with Using Free Photos

It’s tempting to believe that the digital camera revolution has yielded a glut of photos of everything, thereby driving the value of an image close to zero. With billions of…

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7 min
1.5K

Real-Time Workflow

Going Real-Time

Real-time content can be a powerful storytelling tool in your content marketing efforts. But as with any marketing effort, you can expend a ton of resources without getting a good…

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4 min
4.4K

Real-Time Workflow

A Time-Based Content Strategy: Evergreen vs. Real-Time

Content marketers often think about developing content around topics, and then consider how channel-specific output might be developed and deployed. For example, a retail brand might build an editorial campaign…

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3 min
2K

DAM 101

Developing and Enforcing a Copyright Compliance Policy

Compliance. The word strikes both fear and contempt in the hearts of nearly everyone in the workplace. Whether or not a specific compliance policy is an overreach and a hindrance…

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4 min
1.1K

Real-Time Workflow

Want to Be Authentic? Share Your Stories in Real Time

Content marketing builds affinity, engagement and trust with potential and current customers. Unlike direct marketing, which explicitly demands a consumer’s money in exchange for goods or services, content marketing gently…

How to Build Daily Video Content at Your Event

Nonprofits, Copyright, and Photography: 4 Myths Worth Re-evaluating

The Problem with Using Free Photos

A Time-Based Content Strategy: Evergreen vs. Real-Time

Developing and Enforcing a Copyright Compliance Policy

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