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Posts by author

Sophia Li

5 posts
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  • 3 min
  • 703
  • Behind the Scenes with the Storytellers
  • Content Strategy

Three Creative Marketing Tactics National Aquarium Uses to Inspire Deeper Support for Our Oceans

Nabila Chami, the Director of Brand Strategy at the National Aquarium, shares three creative content marketing tactics that inspire people to care for our oceans during the pandemic.
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  • 4 min
  • 600
  • Content Strategy

This Is How We Build Better Together: Stanley Black & Decker’s Chief Marketing Officer Breaks Down Their Content Marketing Strategy

How does a global $15 billion global industrial powerhouse deliver content that resonates with a wide range of customers? Let Stanley Black & Decker’s CMO breakdown her four basic, but powerful principles to developing an expansive marketing strategy.
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  • 3 min
  • 858
  • Content Strategy
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How to Obtain the Most Value From Your Brand's Content

Learn how to maximize the value of your brand’s content marketing from the Association of Tennis Players’ Director of Member Services, Loulou Rowlands
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  • 3 min
  • 864
  • DAM 101
  • Real-Time Workflow

How the Miami Marlins Crafted the Ultimate Creative Workflow

Miami Marlins Team Photographer Joseph Guzy shares how his creative workflow has evolved since his intern days with the Pittsburgh Pirates back in 2016.
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Headshot of Radhika Prakash
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  • 4 min
  • 346
  • Content Strategy

How TIME Magazine Adopts Startup Culture to Stay Ahead

For the first time in almost 100 years after being part of a conglomerate, TIME became a standalone brand again. Suddenly, the magazine was faced with a burning question:  What…
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