At PhotoShelter, our dynamic asset management platform functions as your marketing, communications, or creative team’s central nervous system. That’s why we need to constantly evolve with you; accelerating our product innovation with artificial intelligence to solve your workflow pain points and to help you share your brand’s story faster.
One way that we’re making it easier for your team to access your brand’s best content quickly, no matter where you are, is through our highly accurate Artificial Intelligence product suite. PhotoShelter’s current, proprietary AI feature set: FusionIQ, TextIQ, RosterIQ, BrandsIQ and FaceIQ all work by using machine learning superpowers to scan images and automatically identify and add tags for objects, people, and brand marks. Automated general tags may not be new, but PhotoShelter is the only DAM system offering a level of accuracy above all the rest.
How do we do it?
True to our platform promise of being the fastest and easiest digital asset management tool, we gather data from three different sources in order to deliver the most accurate automated tags over any single or double-trusted source. Trust us, when PhotoShelter meets your asset library, our powers combined will help you organize and find your assets faster and at scale.
Let’s start with the basics: FusionIQ.
Tagging metadata used to be someone’s one job (insert Marvel gif — you know the one,) but the precision of our AI-enabled automated tags is unrivaled. FusionIQ is the simplest form of AI tagging we offer, so let’s break down what it does. FusionIQ recognizes objects, meaning anything that can be classified as a noun, in images. It’s the base level of general tags that any organization would want to start with in order to filter through images for instant organizing and sharing. If you have thousands of images being produced, but no person or process for organizing them quickly for later usability, you need FusionIQ. Not only will it save you and your team tons of time and people-power, but it will also help you regain creative control by taking on the categorization work automatically.
For example, imagine you’re the content manager for a travel destination and your terrain is vast and varied. You’re receiving content from staff photographers, contributors, and influencer partners and social followers, so naturally you’ll need a way to categorize and organize your photos by landscape type to help you audit your assets quickly and generate content campaigns for each region. With FusionIQ enabled, automated metadata tags will identify your images with subjects like mountains, sunsets, snow, clouds, waterfalls, sailboats, trees, people, animals, food, and other helpful characteristics.
Make Boss Moves and Set the Rules
To further explore some of the intricacies of how this simple necessity works, PhotoShelter for Brands account members have additional options to set rules on how tags are applied to images. Why would one need to teach the smart tech how to work? It’s not exactly that, it’s more about teaching the system to recognize things as they relate to your business’s content needs.
On any image, FusionIQ recognizes “stuff,” but that “stuff” is relative to your organization’s needs. If you work with animals, your “stuff,” might be a wide variety of animal species. If you’re a retailer, your “stuff” might be clothing, wellness products, or food. No matter what your “stuff” is, you might want the option to customize the automated FusionIQ tags, so your team will have to outline some ground rules in your account settings.
There are four rules you can set to tell FusionIQ how to apply tags to future images.
Setting rules can help you:
1) Group existing tags together for a more accurate return of assets on an image search.
2) Replace a tag with another tag that may be more accurate or updated. If you recently changed terminology or updated a campaign name, you could set a rule to replace any image that may be tagged with the original tag to the updated word.
3) Add [Extend] additional relevant, high-value keywords to existing image tags.
4) Automatically tell the system to remove a certain tag from future images.
To demonstrate, let’s explore the rule to ‘Group Existing Tags’ together. To go back to our original use-case of a marketing lead for a travel destination, I might want all photos automatically tagged with “sand,” “ocean” and “palm tree,” to have an applied group tag of “beach,” or “waterfront,” for easy categorizing, searching, and scheduling to share as part of a campaign.
FusionIQ isn’t everything, but it’s certainly the next best thing to expending time and labor to manually tag your assets for easy retrieval and seamless searching. This new feature works brilliantly in tandem with our facial, text, and brand-recognition focused AI products, so learn more about how your marketing, communications, and creative teams can benefit from the potent capabilities of PhotoShelter AI.
Contact us to get a demo of FusionIQ and the rest of the PhotoShelter AI product suite today!