Who are the best professional sports teams to follow on social media? Who’s sharing the best content at the right time, and crushing it on Instagram, Facebook, Twitter, etc.? We want to get to the bottom of this, and we need your help. Yesterday, we kicked it off with the best NFL teams on social media.
Now, we’re looking for the best social media teams in the NBA. Scroll to see our top picks, and vote in the polls to determine who will rank our list of the best pro sports teams on social media!
Who’s your top pick in the NBA?
Which team has the best social media in the NBA? #smsports #sportsbiz More: https://t.co/aPtTwiC7zl
— Libris (@getlibris) October 20, 2017
Which team has the best social media in the NBA? #smsports #sportsbiz More: https://t.co/aPtTwiC7zl
— Libris (@getlibris) October 20, 2017
Did we leave out your favorite team? Vote for a wildcard by tweeting @psforbrands!
The Best NBA Teams on Social Media
Atlanta Hawks
The Atlanta Hawks give fans direct access to the team, whether it’s through behind the scenes content or live video chats with players. Plus, they use social media to spark a conversation with their fans.
They use Facebook Live to host “Hawk Hangouts” where fans can ask questions and talk one-on-one with their favorite players.
Follow the Hawks on Instagram | Facebook | Twitter
Cleveland Cavaliers
The Cavs do a great job of creating a strong visual identity on social media. Their photos have a consistent look and feel, and their branded graphics stand out in your feed.
Plus, the Cavs are shifting to vertical images and graphics, rather than horizontal, to take up more real estate in your feed.
Follow the Cavaliers on Instagram | Facebook | Twitter
Dallas Mavericks
The Dallas Mavericks give fans exactly what they want, from real-time score updates to fun feature content.
They know their audience and meet them where they are. The Mavericks have a huge following in China, and they were the first NBA team to start creating content specifically for their Chinese social media channels.
All tied at the end of 3Q: Mavs 82 @ATLHawks 82. Rookie @Dennis1SmithJr 16 points, @swish41 8 pts. & @NerlensNoel3 14 pts 10 Reb. #DALvsATL pic.twitter.com/QZVXsXmWWH
— Dallas Mavericks (@dallasmavs) October 19, 2017
Follow the Mavericks on Facebook | Twitter | Instagram
Chicago Bulls
The Chicago Bulls aren’t afraid to take risks, and their social media is all the better for it.
During games, they run Instagram takeovers with Chicago-area photographers. It’s a great way to capture stunning images of the game from a fresh perspective.
And if you haven’t seen their video series, Late Night Snack with Henry, you’re missing out.
Follow the Bulls on YouTube | Instagram | Twitter
Golden State Warriors
While the 2017 NBA Champions take winning seriously, they know how to have fun on social media. The Warriors think outside of the box, and their feeds are full of unexpected content that fans love.
A night you’re not going to want to miss » https://t.co/atAzi7jzML pic.twitter.com/9bujtz2ccy
— GoldenStateWarriors (@warriors) October 16, 2017
✨ ✨
Will you be on #WarriorsGround for Opening Night? » https://t.co/atAzi71Yob pic.twitter.com/J8HDjv9cWA
— GoldenStateWarriors (@warriors) October 15, 2017
KEVIN!!!!!!!!!!!!!!!!!! pic.twitter.com/mWisHOqEFr
— GoldenStateWarriors (@warriors) October 18, 2017
Follow the Warriors on Twitter | Instagram | Facebook
Sacramento Kings
The Sacramento Kings were named Fast Company’s “Most Innovative Company in Sports,” and it’s no wonder. The team uses cutting-edge technology ranging from 360-degree video to augmented reality to connect with fans and tell their stories.
The Kings’ “Sacramento Proud” campaign resonated with fans when the team opened the Golden 1 Center. Now, they’re building on the campaign’s momentum, with “Where Proud Is King.”
Follow the Kings on Twitter | Facebook | Instagram
Cover photo courtesy of the Sacramento Kings.
