Professional sports teams know how to engage their fans on social media with timely content, high production value and compelling stories.
Now, let’s take a look at the best social media teams in the NHL. Scroll to see our top picks and share your favorites with us @psforbrands!
The Best NHL Teams on Social Media
The Blackhawks have more followers on Twitter and Facebook than any other NHL team. They know how to tell great stories in innovative ways, whether they’re covering a game, throwing it back to a big play, or honoring a former player.
Check out some of the moving ways they honored Bryan Bickell after he signed a one-day contract to retire as a Blackhawk (Bickell was traded to the Hurricanes in 2016, and decided to retire from the NHL after he was diagnosed with multiple sclerosis).
The Bruins also have a huge following on social media. They use Instagram primarily for photos and still image graphics. It’s clean and simple. They use Twitter more for breaking news, like postgame reaction interviews.
But Facebook is where this team shines. Every day, they post a 60 second news show that generates tons of reactions, shares and comments. It’s a great way to get fans talking to each other.
— Boston Bruins (@NHLBruins) October 20, 2017
San Jose Sharks
The San Jose Sharks have a great personality on social media. They don’t take themselves too seriously, and their content is never predictable.
Perhaps the best example of this is the team’s holiday video series – undoubtedly, one of my favorite parts of the holiday season.
Vegas Golden Knights
Speaking of personality – the Vegas Golden Knights. This expansion team has already made history by becoming the first NHL team to win six of their first seven games in an inaugural season. And off the ice, they’re scoring on social media.
Watching their feeds is like talking hockey with a friend. They have a snarky personality that was well-defined and noticeable from the beginning. It’s entertaining Golden Knights fans and making waves across the country.
Bonus – don’t miss their feature content, like the video spoofing The Hangover below.
The single game ticket on-sale date (AKA when Canadians who said Vegas didn't deserve a team start booking Vegas trips🙄) will be mid-August.
— Vegas Golden Knights (@GoldenKnights) July 25, 2017
It's not even just us saying it. Our friends at https://t.co/xP0b2zUqpf have given us some praise also.
— Vegas Golden Knights (@GoldenKnights) October 19, 2017
Cover photo by David Becker/NHLI via Getty Images, courtesy of the Vegas Golden Knights.