How the Bucs Capitalize on Fan Excitement

TAMPA, FL – MAY 11, 2020 – Quarterback Tom Brady #12 of the Tampa Bay Buccaneers is photographed in uniform for the first time as a member of the Bucs. Photo by Tori Richman, Tampa Bay Buccaneers.

When Tom Brady signed on with the Tampa Bay Buccaneers, the Bucs creative team was ready to create strong, compelling content to capitalize on fans’ excitement.

As the team’s social media engagement skyrocketed, team photographers Kyle Zedaker and Tori Richman designed and produced a uniform reveal photo shoot that lived up to the hype.

Watch their talk from The PhotoShelter Summit for Brands to go behind the scenes at the shoot, and to see how the Bucs used these stunning images to create powerful moments to engage fans.

Can’t get enough Bucs content? Check out the Q&A from this session and the rest of The PhotoShelter Summit for Brands on-demand. Plus, don’t miss this incredible thread featuring Tori Richman and her thoughts on representation and women in sports photography.

Kristin Twiford

Kristin was the Content Marketing Director for PhotoShelter for Brands. She covered visual storytelling trends and best practices here on Stories, and used her background in television production, daily news and communications to shoot, produce, edit and publish video content for social media, marketing and sales.