Health care systems, much like universities, have a number of teams that need access to visual assets. If they don’t use a centralized visual media library that is accessible to everyone, they run the risk of visual assets getting stuck in silos.
Visuals have unmatched potential to capture attention and share a message, and visual storytelling should be a priority in every aspect of an organization’s communications. If you can wrangle content into a centralized location, and build standardized practices for accessing the organization’s imagery, your team will be set up for success.
A powerful digital asset management system can impact a number of staff members, as well as a number of audiences. A system that’s easily accessible and searchable allows marketers, writers, graphic designers and social media managers to do their work quickly, and saves them time (not to mention, it saves the collection manager time on filling image requests). A rich media library, paired with efficient processes, has a huge impact on all of these staff members behind the scenes.
But perhaps more important is the end result. Thousands of people consume a health care network’s content every day. As the brand’s storytellers get easier, faster access to high quality photos and videos, communications across the board will improve. That means the organization’s broader staff population and community of patients and donors will be drawn in by better imagery.
The Bottom Line
The return on investment of a robust visual media library, powered by a strong visual asset management system, is the successes it makes possible. Visual assets are crucial to communications with every audience, whether you are sharing stories with your staff, your stakeholders or your community. By centralizing visual assets into one visual media library that is easy for everyone to use, your health care system can improve storytelling across the organization. Visual asset management doesn’t just make staff member’s jobs easier, it fuels improved communications and helps teams achieve their unified goal of creating a well-informed, healthy community.