As we gear up for some major sporting events in the last part of this year, it’s encouraging to see how advances in the sports and technology industries are gaining pace to create a better experience for fans and improve engagement. In Europe, experts from both industries, along with sports clubs and brands got together at the SportBiz Europe Conference to discuss the future of the sport industry with topics around innovation, digital transformation, and market trends.
Speakers from FIFA, Euroleague, FIBA, LaLiga, F1, FC Bayern, ATP & WTA, and social platform TikTok, shared their thoughts and the strategies that are enabling them to better engage with fans. They all had one common theme: connecting emotionally with fans through authentic content and using the right technology.
Let’s dive into the key takeaways from two days of inspirational talks and networking:
1. Social Media Leads the Way to Win Over Audiences
As the men’s top professional football division of the Spanish football league system, LaLiga is one of the most popular professional sports leagues globally. With over 140 million followers across their social media platforms, it’s no wonder that social media is at the core of their content strategy.
Roger Brosel, Head of Content and Programming of LaLiga explained how social media is driving fan engagement and enabling brands to reach a wider audience that they couldn’t engage with before.
“We shouldn’t assume that fans who follow us on social media are only young.”
It’s a common belief that social media followers in sport are millennials or Gen Z fans. But it’s become apparent that people across all age groups are actively engaging with sport clubs and players on socials and other digital channels.
As content consuming habits continue to evolve, with people’s attention span for sport entertainment becoming more limited, sport clubs are diversifying what and how they share content with fans. For example, short snippets from a match or from a player’s interview are shared across social media to provide fans with easy to digest content.
“Fans want to be informed, entertained, it’s all about different layers of enjoyment and connecting emotionally with fans.”
2. Create Innovative Activations to Drive Engagement
One of the most interesting learnings from the talks is how sport clubs, organisations and brands are working together on partnerships for innovative activations that enable them to offer a unique experience to fans.
For sport teams, nowadays, their competitors are no longer other sport teams but other forms of entertainment, like music, gaming, Netflix. By collaborating with brands that share the same values, sport teams can use sponsorships not only to bring in additional revenue but also to provide a unique experience to fans.
For example, Katerina Tornari, Head of New Business, Commercial Partnerships at Formula 1, explained how the longevity of their partnerships with brands like Pirelli and DHL means they’ve evolved together. She went on to add that although there are many tech innovations and new platforms that enable them to share some great storytelling, equally it’s the value those partnerships add behind the scenes.
In the case of DHL, Katerina said: “DHL is all about the race behind the race, and literally they’re getting us race by race around the world. It’s an integral part of the partnership. “
In this inspirational video, you can watch DHL’s The Race Behind the Race campaign which shows what it takes to deliver Formula 1 with DHL.
3. Redefine Fan approach with Authentic Storytelling
Sport teams and brands have had to adapt fast to fans’ evolving habits but advances in technology and new platforms are supporting this evolution. Andres Galicia, Head of Content from Bundesliga explained that it’s content like assists and goals which often gets the limelight, but what fans want more of is the real behind-the-scenes content that you don’t get to see often. Digital platforms like TikTok allow them to share content that may not get seen otherwise, such as the manager being left stunned on the sidelines after his best player dashes off, mid game, to go to the toilet, or a touching scene of a player consoling a young fan after his team lost.
For Soraya Castellanos, Head of Partnerships, Community and Content at TikTok Iberia, fan engagement is all about community and authenticity, she said: “We’re an entertainment platform, being authentic is at the core of the content. In the past content shared was very polished and glamorous, now it’s all about authenticity. It’s not about talking at fans, but talking with fans and co-creating with them.”
Alex Ferrer Kristjansson, Senior Director Marketing and Communication at Euroleague Basketball said: “The way that fans consume sport is different now, they don’t want to sit down for two hours to watch a match, so sport teams need to be more innovative about the format. In Europe, sport entertainment has been more conservative, in the past it was about showing the glamorous life of players, but younger fans want more authenticity and see their real lives.”
4. Empower your Fans by Co-creating with Them
In the UK, as a response to Super League, the Football Association is experimenting with new ways of engaging with fans. They are introducing influence from within fan groups to have voting rights so they can participate and influence the decisions about events, important initiatives of a sports club for example. This is a very powerful step as it helps being more inclusive, but that can also present challenges for sport clubs as fans are very emotionally led and may not have all the necessary knowledge. So empowering fans with the right tools and information is key.
Luke Nicholson, Head of Brand Experience at Dragon Rouge, a global creative agency which works with sport clubs around the world also talked about the importance of authenticity. He said: “Young sport consumers can see through fake messages. They’re more aware of life issues, so it’s important that as a sports team you have a purpose that makes you unique as a brand.”
Luke was previously Brand and Content Director at Southampton Football Club in England, he believes that although what you stand for, your purpose is crucial for brand storytelling, it is how you share it across all your touch points consistently that will have an impact and create engagement. He said: “As a sports team, you are a multidimensional brand.”
Speakers at SportBiz Europe all shared the opinion that the reason people like sport is because of the emotional connection. It’s why they believe sports teams have a head start in terms of fan engagement. But how do you keep that emotional connection across multiple platforms and devices while ensuring your brand stays relevant?
The 3×3 digital content team at FIBA thought of an innovative way to keep fans engaged and entertained on and off the court. While the live experience of 3×3 games is interactive and offers multiple ways to enjoy the game, including the opportunity to win prizes, live music in an intimate setting, bringing this experience online is more challenging. Esteban Gonzalez, Digital Content Manager at FIBA shared how the team came up with the idea of rather than using a traditional commentator for the games, they hired a comedian as a commentator to keep fans engaged and entertained. He shared jokes and interacted with the players and fans, while also talking about the game. The initiative was a big success and created a lot of buzz across their social media platforms.
If there is a brand that knows how to stay relevant and communicate the emotions that football brings to fans is FC Bayern Munich, and according to their Marketing Director, Thomas Glas, it all comes down to brand values.
Of the Bayern Munich brand, Thomas said: “Brand should also be an external expression of our guiding principles and values.”
His inspirational presentation took us through their brand strategy and the club’s transformation throughout the years, and how they have remained true to their brand. According to Thomas, worldwide more than 997 million people are interested in Bayern Munich. Although this is something the club is very proud of, it also presents many challenges. How do you get to know these fans and engage with them consistently? It all goes back to their values. Their brand strategy centres around providing inspiration to fans and their commitment to always giving back to them, with their brand purpose focusing on these six key areas:
From two days of insightful talks and networking, it is clear to see that the sport industry has the power to positively impact the lives of fans and the community at large. Using technology to reach a larger audience while being authentic and remaining true to your brand values will be the key drivers of success for sport clubs, brands and organisations today.
At PhotoShelter we’re very proud to work with some of the best sport clubs and brands around the world, supporting their creative workflows so they can share their stunning images in real time with fans. If you’d like to learn more, follow us on Twitter @psforbrands or join our PSB Creative Slack community.
Today, the best brands are connecting with their audiences by developing content that delicately balances authentic storytelling and imaginative visuals.
For our sixth installment of the Summit series, we curated a virtual conference highlighting what #ThePowerOfAMoment means to 10+ creative brand marketing leaders working across various industries from professional sports to higher education to nonprofits.
Continue reading to learn more about the 2022 PhotoShelter Summit speakers!
Documenting The LA Rams’ 2022 Road to Victory
Brevin Townsell may only be in his third season as Team Photographer for the Super Bowl LVI Champions Los Angeles Rams, but he’s no rookie to professional sports photography.
Prior to joining the Rams, he spent a season with the Seattle Seahawks. Before that, he worked in the Iowa State University Athletics Department as a Media Team Photographer and Social Media Lead, all while juggling being a full-time student.
“My journey in photography started during my first year working at Iowa State as a sophomore digital media intern. On the very first football game of the season, my boss handed me a camera asking if I could capture a few extra photos that we could use for social—from then on I fell in love.”
Brevin Townsell, Los Angeles Rams Team Photographer
Brevin kicked off The PhotoShelter Summit —sharing an inside look at what it’s been like documenting the Los Angeles Rams’ road to victory for the past three seasons. From community events to marketing initiatives, and eventually spotlighting the “Super Bowl champions in their own stadium.”
Back to the Madness: Documenting The New Era of College Sports
Everyone, everywhere knows how Covid affected us all, but it’s hard for the average individual to imagine how performers and athletes experienced the pandemic. The NCAA Photo Team had a unique opportunity to see and document that change, so they shared it with us during The PhotoShelter Summit.
Jamie Schwaberow, Owner of Clarkson Creative and NCAA Photos’ Director of Photography and C. Morgan Engel, Staff Photographer for NCAA Photos discussed how their approach to covering #MarchMadness shifted before and after the “Covid bubble,” and how they adjusted their content production and distribution workflows to accommodate their team, partners, and audience’s content needs.
Jamie developed his professional photography skills in the late ‘90s working at the 1996 Olympic Games and the Democratic and Republican National Conventions. From there he pursued a career in photojournalism, which eventually led to an opportunity to begin working as a team photographer for the Denver Broncos and Colorado Rockies. From there, he joined the NCAA Photos team as a staff photographer and developed his professional skills to eventually become the Director of NCAA Photos in 2001. To date, he’s covered over 200 championships! Can you imagine how many iconic images he’s personally documented?!
For C. Morgan Engel, his career in sports photography has been marked by his travels across the country. “My background in sports photography has taken me from Texas to the Minnesota Vikings, a summer camp in rural Maine, and the Los Angeles Chargers. Now that I’m on staff with NCAA Photos, my travels around the country continue to photograph collegiate athletes during one of their most memorable moments—competing for a National Championship. I feel proud to have led our coverage of many women’s championships including the DI Women’s Final Four, Women’s College World Series, and DI Women’s Gymnastics,” he shared.
Follow the NCAA Photographers on Instagram and check out both Jamie and C. Morgan’s portfolios on their websites.
Women in Focus: PhotoShelter’s CRO + SVP of Product in Conversation
Two executive leaders at PhotoShelter, Deanna Nelson, Chief Revenue Officer and Monika Smyzcek, Senior Vice President of Product, briefly discussed how their respective teams connect with our customers and use customer feedback to inform platform and product innovation.
Want to pull the curtain back further to go behind the scenes of PhotoShelter’s product innovation process? Watch ‘The Strategy Behind A PhotoShelter Future’ on-demand now to learn more about PhotoShelter’s WCAG-compliant portal features, and other platform improvements and integrations coming soon!
Sailing the World for 50 Years: Creating the PLL Media Archive and Golden Globe Race Legacy
Come feed your wanderlust and see what the entire globe looks like from the bow of a boat sailing around the world! In this session, Barry Pickthall shares the content marketing and distribution strategies he’s established to improve workflow efficiencies and increase his photo agency’s profits. Plus, you’ll also get a sneak peek at the largest archive of images from the very first solo non-stop sail around the globe in 1969!
Barry Pickthall has been The Times of London’s Senior Sports Reporter for the past 50 years and the yachting correspondent for the past 25 years. To say he could probably row laps around any professional sports reporter would be an understatement. Recently, his photo agency–PPL Media began building its massive archive of videos and images in the PhotoShelter for Brands digital asset management platform, so he’ll be sharing how frictionless asset access through PhotoShelter helped his agency generate $185 million in global media coverage during the 2022 Golden Globe race.
Check out the PPL Media website to see the full range of Barry and his team’s work.
The G2 Key to Superfans: How to Build Community and Brand Love
Everyone has a community, but the biggest question brand marketing teams try to answer with creative strategies and tactics is: How do you galvanize them? G2 started as a beta program with under 100 users.
Now, the company boasts a growing database of over 1.8 million product and platform reviews.
To demonstrate how performance metrics and social listening affect their community development and content marketing strategies and tactics, Mike Puglielli, G2’s Brand and Creative Director discussed the successful launch of the G2 Icons Program.
Mike Puglielli is a brand and creative director with over 13 years of experience leading global B2B and B2C brand creative teams across fortune and high-growth startup companies.
How Higher Education Communities Amplify Connection Through Collaboration
Craig Bisacre
Imagine being tasked with developing a robust visual storytelling strategy for 18 Division 1 teams of approximately 600 student-athletes, over the course of a year–or four years.
That’s Craig Bisacre’s job as Director of Photography for Texas A&M University’s Athletics Department. Since 2019, the average time it takes one college student to graduate—plus a pandemic and the rise and popularity of NIL deals, Craig has been focusing his lens on documenting the evolution of these student athletes’ impressive talents.
During his PhotoShelter Summit session, Craig shows and tells how the Aggies’ winning combination of talented, tenacious team members and powerful tech tools like PhotoShelter’s Wireless FTP Flow, Fileflow, and INFLCR work in tandem to deliver content in real-time to fuel their fans and their student-athletes social influence and NIL contracts.
Craig is a proud “Army Brat”—crediting 11 different military moves, including living abroad in South Korea, for his resiliency. He graduated with a B.A. in Photojournalism from George Mason University in Virginia but says his “passion for photography is ever-changing. I love the challenge of being able to visually tell the story of a split-second moment, without any words and I constantly strive to produce unique and engaging images that incorporate the true beauty of sports that are encapsulated way beyond just the game.” Before moving to Texas where he currently lives, he was the Head Photographer at Indiana University Athletics from 2017 to 2019. Prior to that, he was the Assistant Photographer for the University of Tennessee Athletics from 2015 to 2017.
Keep up with the latest Texas A&M Athletics news on Twitter and Instagram, and check out Craig’s work on his website.
Molly Glynn
From creative concept ideation and development to archiving, Molly Glyn, Villanova University’s Photography Manager does it all to manage the school’s visual storytelling strategy. She handles shoot production on major events, stock, headshot, and publication photography. With a background in photo editing and retouching, she helps to bridge the needs of campus partners with the creative mindsets of photographers.
One of the main goals of The PhotoShelter Summit series is to showcase innovative ways to manage the creative process, and Molly’s team is going to show us something we haven’t yet seen before.
“We’ve begun to use Workspaces as a collaboration tool to create mood boards which helps us plan photoshoots with campus partners. It’s been a great tool to make sure we’re all on the same page and to help us as creatives translate our wants to shot lists and plans we can send to our photographers!”
Molly Glynn, Photography Manager at Villanova University
Follow Villanova University on Twitter and Instagram to see some of Molly’s amazing work for the school.
Sarah Bender
If you played sports in high school, do you remember portrait day? It all depends on how the photographer is approaching the set and setting. Sarah’s approach? If you love something enough, (and have a few acquired skills!) the rest will figure itself out.
“The current trend of photographing high school athletes in beautiful studio settings as a tool to promote games and attract recruits is a labor of love,” she said about documenting The Hill School’s Student-Athlete Media Day. “No one is more versed in the power of photographs on social media than the high school athletes themselves.”
In this session, she shares her full workflow—from studio setup to sharing the images with the student-athletes—and the precautions she must take to keep them safe as minors.
Sarah L. Bender was a freelance documentary photographer with Academic Image, a company specializing in creating image libraries for independent boarding schools for 10 years. In early 2021 she accepted the role of lead photographer at The Hill School where she now captures the many facets of life at a premier boarding school. She works within The Office of Strategy Management producing photoshoots and taking photos for use across multiple platforms. Her work is available to the entire campus community, parents, and alumni through an online photo library affectionally known as Hill Snapshots and powered by PhotoShelter.
Own the Moment: 3 Keys for How Teams Can Consistently Create On-Brand Social Content
Native social apps give you the power and tools to feel creative enough to create original content on the fly, but when it comes to creating content that has consistent branding elements attached, there’s no better tool to use than Slate.
For brands trying to create staying power in today’s attention economy, now more than ever both being consistent and knowing how to express your brand visually are qualities that are equally as important. That’s why finding tools that integrate with your multi-step workflow is crucial. Learn more about how they’re helping teams stay on-brand all year round in this Summit session featuring Slate President and Co-founder, Eric Stark.
In Plain Sight: Finding the Untold Stories On Campus
You might remember August Miller, Utah Valley University’s Director of Photography from The Innovation Summit presentation he gave last September (2021,) but this year he’s back to share a very detailed behind-the-scenes look at a challenging creative project that grew into a campus-wide campaign.
“This brief BTS video shows the three days of photoshoots we did recently for this years Marketing campaign. The visuals were about “perspective” so I came up with the idea to shoot through a sheet of plexiglass and by placing models on a white platform to get perspective and different angles. The campaign is campus-wide and involved our entire marketing, photography, video and design teams.”
August Miller, Utah Valley University Director of Photography
During this session, August and Utah Valley University’s Graphic Designer, Jenna Heaton will show how they cut out emails altogether and only use their PhotoShelter for Brands account to seamlessly collaborate together on creative projects using Workspaces and more. Plus, they’ll share a sneak peek of their Welcome Back campaign for the 2022 student body.
Click here to watch a 2021 Summit session clip of August Miller explaining the first iteration of this campaign idea—where his team rolled out the ‘Green Carpet’ for students to welcome them back to campus after Covid.
August is a Utah native that began his journey in photography when he was just 14 years old at the urging of his great-grandmother, a nationally respected painter, and artist. She told him he could see light and shadow with amazing detail, so she gave him a camera and the sage advice to try it, and he’s never looked back.His longstanding professional career in photography began when he worked full-time as a photo editor, sports editor, and photographer for a weekly newspaper. After graduation, he spent almost three subsequent decades working as a reporter, photojournalist, photo editor, and Director of Photography & Graphics for newspapers and national magazines. He has also worked as a commercial and advertising photographer for national and regional advertising and marketing agencies. He is currently the Director of Photography at Utah Valley University Marketing & Communication Dept and outside of UVU, he is a sought-after speaker and educator on photographic topics.
Jenna is the Senior Graphic Designer for Utah Valley University Marketing working to create cohesive visuals that enhance the overall university brand, campaign, and events. She has continued her academic practice of graphic design for the past seven years, working as a graphic designer. When she’s not designing she’s usually working on other creative projects like painting, restoring old pianos, or writing songs on the piano.
Stay up to date with the Utah Valley University community by following them on Twitter and Instagram!
How to Build Programs with Purpose: The Ethos Behind Hashtag Sports’ Event Marketing Strategy
Business partnerships these days can’t be driven by the sole need to generate revenue, they have to be backed by purpose.
This year, we’re proud to expand our partnership with Hashtag Sports, an event and content program organization that focuses on driving and creating new opportunities at the intersection between the entertainment, media, and professional sports industries, beyond just in-person event support.
In this Summit session, we gave the floor to Anthony Caponiti, Hashtag Sports’ CEO and Co-Founder to discuss Hashtag Sports’ growth trajectory, the founding story and mission behind the Creators of Color program, and more about how Hashtag Sports plans to continue to create events and programs that bridge gaps and creates opportunities for business collaborations to blossom and talent to be both developed and discovered.
This Thursday, September 30, learn from innovative brands, schools, and organizations. Simplify and streamline your creative workflow. Uncover tips and hacks to make innovation core to your storytelling strategy. Plus, develop new connections, ideas, and insights and walk away inspired for the year ahead!
Brad Cooper joined Free Wheelchair Mission in March 2020 as the Head of Marketing. He and his team use words, photos, and videos to share the many stories of how mobility is transforming lives. He leads efforts to establish and promote the organization’s brand, grow awareness, and increase fundraising.
Brad has nearly 30 years of experience in marketing, branding, development, and operations for companies like Apple, Xerox, MGM Studios, and high-growth software technology startups. He also served as an executive at World Vision, where he and his fundraising team helped to find sponsors for more than 100,000 children around the world—contributing over $100M in lifetime giving. Brad graduated with a Bachelor of Commerce degree from the University of Virginia.
How the Boston Red Sox Connects Community Through Technology
Maddie Malhotra, Boston Red Sox
Maddie Malhotra is a Boston-based photojournalist in her third season as the Staff Photographer for the Boston Red Sox. Born and raised just south of Denver, she graduated from Boston University’s College of Communication in 2018 with a B.S in Journalism, focusing in photojournalism. She specializes in sports photography and long form storytelling rooted in humanizing athletes. Also, she is drawn to all the quiet, sometimes weird and thoroughly human moments that happen on the periphery of game action.
Billie Weiss, Boston Red Sox
Billie Weiss is an award-winning Boston based commercial and editorial photographer and videographer. He is the Senior Manager of Photography for the Boston Red Sox, and since 2012 has documented many notable moments in Red Sox history, including the 100th anniversary of Fenway Park, the retirement of David Ortiz, and two World Series championships in 2013 and 2018.
Billie is known for his bold, vibrant, colorful style and his eye for clean, impactful imagery. His creative expertise and collaborative spirit have resulted in commissions for advertising campaigns and visual content series for some of the world’s leading brands, businesses, and media outlets.
Stanley Leary is a visual storyteller, whose photojournalism has taken him across the world, with images published in TIME, Newsweek, Sports Illustrated, and many more. Stanley is also a gifted communicator and teacher. He works with corporate clients to teach their staffs to become more visually effective.
How To Create Compelling Social Content In Real-Time
Elise Crigar, World Surf League
Elise Crigar’s passion for athlete storytelling, skills in social media strategy, content production, photography, and graphic design have led her to work with the world’s top athletes and inspirational icons. At the World Surf League, Elise has the privilege to work on all of the above. Their real-time content delivers live coverage of the world’s best surfers on the Championship Tour, activating across all major social media platforms with an audience reach expanding over 17M users.
Jennifer Fisher, NASCAR
Jennifer Fisher, Senior Coordinator of Social Media Strategy for NASCAR, attended University of Iowa with a MA in Sport and Recreation Management and an emphasis on social media. She was the winner of the 2019 Instagram Student Section contest where she took over the official @instagram account story at the CFP National Championship Game to over 277 million followers at the time.
Jennifer has covered many live events from all 24 B1G teams at Iowa, March Madness to the San Diego Seals (indoor LAX) to concerts and community events. With two seasons with the Green Bay Packers under her belt and coming close to her first year with NASCAR, she has been covering live events and behind the scenes storytelling moments for the team and league on all platforms.
Eric Stark is co-founder and COO of Slate, a content creation platform that enables teams, leagues, brands, media organizations and influencers to create on-brand social content with ease. Founded in the summer of 2019, Slate has quickly grown to power social content for the biggest sports brands in the world, with customers across all major sports in 10 different countries.
Before co-founding Slate, Eric spent nearly a decade working at the NFL most recently as the Director of International Marketing & Content Strategy. Prior to that, he spent time at both the San Francisco 49ers and Kansas City Chiefs digital/social teams. He currently lives in Portland, Oregon with his badass Dr. finance Laura. He is originally from Dana Point, California and graduated from UC Santa Barbara.
Brianne Wigley, LPGA
Brianne Wigley is in the midst of her fifth season working for the LPGA Tour and has held various positions over those four and a half years. In her current role, Brianne oversees strategic planning for the LPGA’s digital and social media channels. Brianne attended the University of Florida for her undergrad and master’s degrees, with stops at Embry-Riddle University and the Valero Alamo Bowl before landing at the LPGA in her hometown of Daytona Beach, Florida.
Celebrating Milestone Moments in Higher Education
August Miller, Utah Valley University
August Miller a Utah native began his journey in photography when he was just 14 years old when at the urging of his great-grandmother a nationally respected painter and artist; he was told, you see light and shadow with amazing detail, you just can’t draw worth a darn, and she went in the other room and returned with a camera and the sage advice to “try this”. He has never looked back.
He has had a long professional career in photography began while he was still in college where he worked full time as photo editor, sports editor and photographer for a weekly newspaper as well as a photo stringer for United Press International, The Associated Press and regional newspapers while still attending classes. After graduation, he spent almost three subsequent decades working as a reporter, photojournalist, photo editor, Director of Photography & Graphics for newspapers and national magazines. He has also worked as a commercial and advertising photographer for national and regional advertising and marketing agencies.
August is currently Director of Photography at Utah Valley University Marketing & Communication Dept. Outside of UVU he is a sought-after speaker and educator on photographic topics. When not taking photos or reading a good book, he likes to spend time with his wife, three daughters, a son-in law, his granddaughter Sunny and a cat named Lucy.
Jesuel Rivera, University of South Carolina
Jesuel Rivera is a videographer and photographer from Florida. He’s currently one of videographers on the University of South Carolina Communications and Public Affairs team. He is also a media producer for S3 Magazine. Jesuel captures photos, film, pilots drones, edits video media, and creates animated graphics. He loves overlanding in his Jeep with friends, hiking with his brothers, cooking for loved ones, and mountain biking.
Strengthening Photographer-Client Relationships
Carl Jones II, Intersport and Freelance Photographer
Carl Jones II is a freelance photographer from Detroit, MI. He was exposed to photography early through his dad and has kept the passion going ever since. As a photographer who covers multiple genres, sports has become his focus over the last few years, having worked assignments in IndyCar, NCAA basketball, NFL, MLB and PGA golf. For Carl, the relationships along the way are just as important as the work itself.
How Digital Media Drives Brand Loyalty for Younger Fans
Tom Kuhr, Greenfly
Tom Kuhr has an extensive background in enterprise SaaS marketing, brand strategy and revenue operations. As Greenfly’s CMO, he’s the company’s chief storyteller, and enjoys working with some of the most iconic brands in sports, entertainment and media to help define the future of advocacy marketing.
Prior to Greenfly, he helped double the annual revenue of fintech marketplace PeerStreet. As former SVP of Marketing at enterprise SaaS company MomentFeed, he ran marketing and business development, leading to 30% year-over-year growth. Tom’s award-winning products and exceptional customer experiences have led to multiple successful exits through both IPO and acquisition. Tom earned a BA from the University of California at Santa Barbara.
Will Sartin is the Senior Vice President at Position Sports where he leads a team that annually produces sixty plus sports marketing and brand activations, events, and projects for clients that include Nike, Jordan Brand, Red Bull, and SC30 Inc.
Game-Winning Visuals with the Tampa Bay Buccaneers
Kyle Zedaker, Tampa Bay Buccaneers
Kyle Zedaker is a photographer based in Tampa, Florida. He graduated with a Bachelor of Fine Arts from LSU in 2016 and is currently a Team Photographer for the Tampa Bay Buccaneers. He loves using photography as a vehicle to tell other people’s stories. Born and raised in Denver, Colorado, he also loves (and misses) the mountains and all they offer.
Creating A Visual Identity For Your Brand’s Podcast
Amy Fitzgibbons, Stitcher
Amy Fitzgibbons, Chief Marketing Officer for Stitcher, is an experienced marketing leader, content strategist and customer advocate. She likes leading teams, driving innovation within an organization, connecting audiences and messages, finding the nugget of insight to optimize a marketing channel, and working fast to get the job done. She’s also a former member of the PhotoShelter family!
Register today! Tune in on September 30 to hear from these industry professionals and creatives as they share the stories behind campaigns they’re proud of, and how they’re getting innovative with team members and collaborators to get the job done.
We’re gearing up for another Real Talk.
If you haven’t heard, we started a series of informal Zoom chats, where members of our Slack community can network and meet fellow creatives, no matter where you are.
Join us for our next Real Talk session on Friday, September 24 at 12pm ET, when we’ll be chatting about Social Media Best Practices (or anything else that organically comes up!)
What’s your favorite social media platform? How do you measure success on social? Thoughts on Twitter and Facebook getting into the live audio game (Clubhouse who)?? Is Instagram really giving up on photos and photographers?
Join the PhotoShelter for Brands Creative Slack Community for access to the Zoom link, bring your questions and crowdsource ideas and answers. Get to know your peers and the creative people who make up this passionate community.
Interested in other topics? We’ll be chatting about camera gear, content strategy, influencer marketing and more in future Real Talk Zoom sessions!
In the world of higher education storytelling, collaboration is the key ingredient for success. Colleges and universities work to create and share content that resonates across campuses to capture the heart and soul of the students that make each school so special. Creating and executing that strategy is a delicate balance. It requires innovative collaborators to create and share content representing various departments, majors, sports teams, student life, alumni and more. Now, we’re giving you the chance to hear from these visual storytelling experts to learn tips and tricks for strengthening your own content strategy.
On June 24 during 20/21 Vision: The Collaboration Summit, we’re hosting a conversation between three of the most talented storytellers in higher education. You’ll discover how these collaboration gurus strengthen their university community by working with various stakeholders to get the job done. Plus, you’ll learn tips for managing your own communications and content distribution between your organization’s various departments.
Read on to learn more about the higher education marketers and creatives who will join us on June 24 and save your spot today!
Meet the Speakers
Nate Edwards of BYU Photo to speak at 20/21 Vision: The Collaboration Summit
Nate Edwards serves as a university photographer to tell BYU’s visual story. His work includes photography for university news, arts and athletic events, campus scenics and administrative initiatives. Nate graduated in 2013 with a BS degree from Utah Valley University with an emphasis in photography. Since graduating he has worked for the Church of Jesus Christ of Latter-day Saints photographing for the Ensign, Liahona, and New Era magazines, as well as the church’s worldwide general conferences. He also worked as the Photography Manager for Marketing and Communications at Utah Valley University in 2014 for two years before joining BYU Photo in 2016. Although young in his career, he has won many awards, including Best of Show at the University Photographers Association of America (UPAA) year-end competition in 2016, and Photographer of the Year in 2017, 2018, and 2019. Nate loves the diversity of assignments and the wide variety of things he gets to experience and learn while photographing for Brigham Young University. But one of the things he values most about BYU are the people he works with and their continual support and encouragement.
Randi Bohler of Savannah State University to join 20/21 Vision: The Collaboration Summit on June 24
Randi Bohler is a marketing and communications specialist at Savannah State University. She started as a division I track and field athlete at Coppin State University in Baltimore, MD. As a student-athlete, she also worked as an athletics communications intern, working with ESPN, the Washington Mystics, and several professional track and field athletes. She graduated from Coppin in 2018 and started her journey as a director of athletic communications at Trinity Washington University and then transitioned into higher education communications in 2020 at SSU. Randi now manages social media, develops communication plans, writes scripts, and more for SSU. The university’s mission is to develop productive members of a global society through high quality instruction, scholarship, research, service and community involvement.
Samuel Wallace of Western Carolina University to join 20/21 Vision: The Collaboration Summit on June 24
Samuel Wallace is the current Director of Photo and Video Production at Western Carolina University where he graduated with his bachelor’s degree in film and television production. Samuel oversees the team of video producers, photographers, and student workers in the production of content for marketing, digital and social media platforms for WCU. His work has assisted in sustained enrollment growth at the university for the last 5 years and his team has won numerous CASE Awards for campaign work, most recently for content developed in support of WCU’s nationally recognized marching band participating in the 2019 Macy’s Thanksgiving Day Parade.
We can’t wait to learn how these experts created and executed content strategies that truly captured the magic of their respective institutions. Join us for 20/21 Vision: The Collaboration Summit to hear from these creative professionals. Plus, learn more about the other incredible presentations coming to you on June 24.
On Thursday, June 24, hundreds of marketers and creatives are coming together for 20/21 Vision, a full day of free professional development, idea generation and creative connection. You’ll get a behind the scenes look at how cutting-edge brands are collaborating with internal and external teams in 2021, and walk away with ideas for new campaigns, tips for speeding up your creative workflow, and fresh perspectives from teams you admire. Plus, you will receive a Takeaway Passport on the day of to collect memorable insights from each session!
Check out the full agenda below, get to know our 16 amazing speakers, and save your spot today!
11am | A Welcome From The CEO
PhotoShelter CEO Andrew Fingerman will kick off the day by sharing his vision for team collaboration in 2021 and beyond, and how PhotoShelter is evolving to help creative people thrive.
11:20am | MLB’s New Integrated Workflow
Ever wonder how Major League Baseball photo teams document a “day in the life” and manage their media libraries? As photography workflows change with the times, one thing remains certain: a quick, reliable, fully integrated system for organizing and sharing your content is key. Hear how Jessica Carroll was able to successfully collaborate with teams to get MLB’s “Photo Day” campaign up and running. Plus, hear how they are prepping for the MLB All-Star Game!
11:45am | Innovations In Sports Storytelling & Workflow
Learn how the San Francisco 49ers and Austin FC fully utilize PhotoShelter throughout the COVID pandemic so their photo and creative teams can access images from home. Plus, you’ll get a behind the scenes look into some of their unique experiences on the field as sports photographers. See how these two teams are finding new opportunities in the midst of chaos, and creating a seamless gameday workflow for 2021 and beyond.
12:15pm | How to Collaborate with Purpose
Join us to hear from voices in the non-profit and hospital fields who have respectively created compelling, visual brand narratives that can change the world.
You’ll learn how Food for the Hungry Senior Communications Manager Beth Allen uses workspaces to significantly decrease the time needed for copy and art approval; and you’ll learn the workflow she implements to share visual assets with over 20 countries who help raise money for their International Humanitarian Relief Agency.
You’ll also go behind the scenes with University of Maryland Medical System System’s Creative Director Linda Praley and Director of Creative Communications Mike Ruddock to learn how they collaborated with different teams to roll out their Vaccine Site campaign at M&T Bank Stadium. You’ll also learn how PhotoShelter enabled this team to organize and share their assets for this high-needs project.
Lastly, you’ll hear from Special Olympics International’s Senior Director of Content and Storytelling Syndye White and learn how they are prepping their photo workflow for the upcoming Special Olympics World Winter Games in Kazan, Russia next year.
1:00pm | Building Community Through Collaboration: Social Media Roundtable
We’re bringing together three social media experts for a roundtable conversation with Hulu Social Engagement Manager Carina Petrillo, Jackson State University Digital Media Manager Kentrice Rush and JUDY Social Media, Brand Content, & Partnerships Manager Daryll Heiberger. These three run some of the most beloved and engaging social media accounts, and you will not want to miss this candid conversation.
1:30pm | Amplifying Your Campus Connections In 2021
Hear from the experts at Brigham Young University, Savannah State University and Western Carolina University to see how they ideated and executed the content campaigns that resonated the most with their on and off-campus audience, how they helped strengthen their university community, and how they collaborated with other teams to get the job done. Plus, you’ll be able to take these lessons and apply them to your storytelling strategy and your PhotoShelter account immediately!
2:25pm | Launching New Projects Through Remote Collaboration
Time to dig into the details. Find out how McMenamins supported local artists through the pandemic through live streaming in their historic ballroom, and how GoGo squeeZ brought a new product to market through internal and external collaboration.
3:00 | Wrap Up
Grab your favorite drink and cheers to a day of professional development and learning!
Save Your Spot
Sign up for 20/21 Vision today, and be sure to invite your team and anyone who might be looking for a little sense of collaboration and inspiration right now. We can’t wait to see you on June 24!
On Thursday, March 25, go behind the scenes with legendary sports photographers, creative industry professionals and social media managers to get tips and strategies for building a workflow that will help your team save time and maximize engagement.
Check out the full agenda below (all times are Eastern), and save your spot today. Now’s your chance to learn from these experts and revolutionize your creative workflow.
Agenda:
11am | Welcome with Andrew Fingerman, PhotoShelter CEO
PhotoShelter CEO Andrew Fingerman will kick off the day by sharing his vision for creative teams in 2021 and beyond, and how PhotoShelter is evolving to help creative people thrive.
11:10am | Behind the Lens with Ron Vesely, Chicago White Sox
Legendary sports photographer and Chicago White Sox team photographer, Ron Vesely will share how he and his team are reimagining in-person experiences and using digital content to build a sense of community and connection, including how they optimized Workspaces to get the right images into the hands of the right people. You’ll get a sneak peek into the evolution of his workflow and hear some incredible anecdotes from his storied career of how he got to where he is today.
11:35am | Launching In Lockdown
Join us to hear Hungry Harry’s Co-Founder & Creative Director Sarah Matheson and Rzcreative Productions Head of Production Nicole Zaleski discuss launching new companies and campaigns, as well as expanding their businesses in a pandemic.
12:20pm | The Future Of Workflow
In a conversation with PhotoShelter’s new VP of Product, Monika Smyczek and SVP of Revenue, Kristine Muccigrosso, they will be covering Artificial Intelligence, Workspaces, Integrations, and more!
12:30pm | Distribution in A Digital Age
You’ll learn how Las Vegas Raiders Director of Photography Michael Clemens sets his team up for success by building photo galleries on game day and using Workspaces to get photos out in seconds.
You’ll also go behind the scenes with University of Southern California Athletics Digital Content Coordinator Josh Nacion to see how going back in time and posting historical photos boosted their engagement. Plus, you’ll learn how Josh organizes his team’s PhotoShelter account on game days – getting photos into their student’s hands in seconds.
1:00pm | Social Media in Higher Education: Roundtable
We’re bringing together three social media experts in the world of higher education for a roundtable conversation with University of South Carolina Social Media Specialist Lakeyia Brown, Indiana University Bloomington Social Media & Digital Marketing Specialist Morgan Campbell and The Citadel Creative Director Stanton Adams. These three run some of the most beloved and engaging social media accounts in higher education, and you will not want to miss this candid conversation.
1:30pm | Tapping Into Your Advocates for Brand Storytelling at Scale
Great creative work can’t be successful if it isn’t discovered. Publishing content on your brand’s official social media channels without using an ad budget to boost it only goes so far. Distributing more content to or having your brand advocates create it for you is the new organic way to increase reach and engagement. The panelists will discuss how advocacy marketing ensures that media reaches as many people on social media as possible.
2:00pm | Major League Workflow
The Miami Marlins and Atlanta Braves photo and creative teams have covered some incredible moments in sports history – but this season, those games look completely different. See how these iconic teams are finding new opportunities in the midst of chaos, and creating a seamless gameday workflow for 2021 and beyond.
2:30pm | Creating Original Content For The Moment
Join us for an inspirational session with Bell’s Brewery Digital Content Specialist Fritz Klug, FreshDirectSenior Managing Photographer John Kelly and Fotografiska Vice President of Global Exhibitions Pauline Benthede to discuss Creating Original Content For The Moment. You’ll go behind the scenes with these creatives as they share their stories on how visual storytelling for their brands has evolved in the pandemic for the better.
3:00pm | Closing Message
Featuring: Scott Fedonchik, SVP of Marketing, PhotoShelter
We can’t wait for you to meet these creative leaders and we have even a few more to share with you in the coming days! Sign up for 20/21 Vision: The Workflow Summit and get ready for a free day of inspiration, networking and professional development on March 25, 2021.
Today, we’re excited to announce our first keynote speaker who will truly inspire your gameday workflow for 2021, legendary sports photographer and Chicago White Sox team photographer, Ron Vesely.
A Little Bit About Ron
Ron Vesely is a Chicago based sports photographer specializing in sports action and portrait photography for over 36 years. He is the Chicago White Sox team photographer, for whom he has worked with since 1985.
He has covered 25 World Series and 11 Super Bowls, working with clients such as Major League Baseball, The NFL, Wilson Sporting Goods, Sports Illustrated, ESPN Magazine and many others.
Ron maintains a searchable photo archive of work spanning five decades of his sports imagery. Having served the photo community as President of the ASMP, Chicago Midwest Chapter, Ron has also been featured in Popular Photography magazine and Adorama’s “Meet the Pro” online series.
On March 25, Ron will share how he and his team are reimagining in-person experiences and using digital content to build a sense of community and connection, including how they optimized Workspaces to get the right images into the hands of the right people.
You’ll get a sneak peek into the evolution of his workflow and hear some incredible anecdotes from his storied career of how he got to where he is today.
Check out some of Ron’s work below!
Who’s next?
You will not want to miss this incredible day of professional development and inspiration. Keep an eye out for more speaker announcements, and save your spot today!
On June 25, we’re bringing together some of the most brilliant, creative people we know to talk about the power of a moment, visual storytelling strategy, creative workflow and more. 25+ creatives, marketers, photographers, videographers, designers, social media pros, and storytellers of all kinds will lead the conversation during The PhotoShelter Summit for Brands. They’ll share tips and inspiring stories, and take you behind the scenes with innovative brands you know and respect.
This list of all-stars is just the start – we’ll update this post on a rolling basis as we announce new speakers.
Be sure to follow these incredible thought leaders on social media, and of course, don’t forget to watch the Summit. You won’t want to miss out on this full day of professional development, conversation and connection for creative teams.
Keynote
Denise Burrell-Stinson
Creative Director/Head of Storytelling for WP BrandStudio
The Washington Post
Denise Burrell-Stinson turns big ideas into content programs for premium audiences, for clients including Cleveland Clinic, Dell Technologies, IBM, Optum, Siemens, Mastercard, JP Morgan Chase, and Bayer, among others. Watch her keynote to learn how her team is pivoting in this critical moment – and how you can, too!
Keynote
Joe Pulizzi
Bestselling author, marketing speaker & entrepreneur
Founder of Content Marketing Institute
Joe Pulizzi is a bestselling author, marketing speaker and entrepreneur. He has founded three companies, including the Content Marketing Institute (CMI). Check out his keynote to learn how to engage your audience right now, and walk away with insights from his new book, Corona Marketing – What Marketers Need to Do Now to Survive the Pandemic.
Keynote
Jessica Carroll
Director of MLB Photos
Major League Baseball
Jessica Carroll oversees all aspects of global photography for Major League Baseball, from directing photo operations at international and jewel events like the All-Star Game and World Series, to coordinating photography with all 30 MLB Clubs, managing business partnerships, hiring photographers, maintaining the historic photo archive and developing league-wide photography policies and procedures.
Keynote
Ben Liebenberg
Director of Photography
National Football League
Ben Liebenberg is a 2-time Emmy award winning, Los Angeles based photographer. Photography has always been his number one passion. For the last 14 years, Ben has worked for the National Football League as the Director of Photography and Lead Photographer, covering and managing imagery for hundreds of games and professional media events, including many Super Bowls.
As Digital Content Producer for KIND Snacks, Blair Hirak is responsible for all in-house production of creative content for KIND’s digital channels, from concept ideation to post-production. Watch her session to find out how her team is able to pivot and shift constantly to engage audiences with relevant content.
Terrell Lloyd
Senior Manager Photography Services
Lead Team Photographer
San Francisco 49ers
Terrell Lloyd joined the San Francisco 49ers as a contract photographer in 1996. Today, he oversees all of the team’s photographic assignments. Watch his talk to see why this Canon Explorer of Light is known for his special combination of artistic vision and cutting-edge technology.
Megan Gausemel
Director, Awareness Planning & Operations
Special Olympics International
Megan Gausemel leads operations for global activations, manages branding around partnerships, maintains communications among the regional communications team and supports athlete leadership. Find out how she helps regional teams share a powerful, united message across the globe.
Jason Christley
Senior Manager of Digital Content
NASCAR
Jason Christley is the Senior Manager of Digital Content for NASCAR. Go behind the scenes at NASCAR to understand how this team moves content across teams quickly and efficiently.
Brandon Todd
Lead Photographer & Photo Editor
Carolina Panthers
Brandon Todd is the Lead Photographer & Photo Editor for the Carolina Panthers. He joined the Panthers after serving as a team photographer for the New York Jets. Watch his talk to get a feel for the Panthers’ lightning-fast photo workflow.
Melissa Melvin-Rodriguez Photographer & Photo Editor for the Carolina Panthers. Her work with the Panthers includes My View, a popular behind the scenes series on her photo strategy, which has garnered attention from fans and sponsors. Follow Brandon and Melissa’s work at @panthersphotog, and learn more about these innovative projects during their session!
Nate Gordon
Head of Visual Content
The Players’ Tribune
Nate Gordon is the Head of Visual Content at The Players’ Tribune. Find out how moving siloed teams under one umbrella helped The Players’ Tribune strengthen their brand.
Kyle Zedaker
Team Photographer
Tampa Bay Buccaneers
Kyle Zedaker is a Tampa-based photographer. Before joining the Tampa Bay Buccaneers as the Team Photographer, he served as Assistant Photographer for the University of Tennessee’s athletic department, and interned for the Minnesota Vikings during the 2016 season. Join his talk to see how the Buccaneers unlock the power of a moment.
Kamil Strycharz
Digital Content Coordinator
Chicago Bulls
Kamil Strycharz began his full-time career at the Chicago Bulls in 2017 populating social channels with game coverage, branded content, and definitely some wild ideas. Today, a large part of his role at the Chicago Bulls involves growing and expanding the online presence of the brand. Watch his talk to get the strategy behind the Bulls’ social media, including the throwback Instagram account, @bullsarchive.
Preston McClellan
Director of Player Content
PGA Tour
Preston McClellan is the Director of Player Content for the PGA TOUR where he oversees the production and distribution of content to PGA TOUR athletes. Prior to joining the TOUR in 2015, Preston spent time working with the Memphis Tigers, Memphis Grizzlies, Ohio Bobcats, and Navigate Research. Whether it’s for work or for pleasure, you’re likely to find Preston on the nearest golf course – phone in hand, of course. Watch his session to talk all things player storytelling!
Kelly Schultz
Vice President of Communications
Ladies Professional Golf Association
Kelly Thesier Schultz is the Vice President of Communications for the Ladies Professional Golf Association (LPGA). Kelly joined the LPGA in March 2011 and has spent the past nine years helping to shape and deliver media and communications messaging for the organization. In her current role, Kelly is responsible for overseeing the LPGA’s Communications department which includes tournament media, public relations, corporate communications as well as content for the LPGA’s digital and social media platforms. Watch her session to learn how LPGA is giving fans a direct connection to their favorite players.
Patrick Clay
Digital Content Manager
Coastal Mississippi
Patrick Clay is an award-winning communications professional who currently serves as the digital content manager for Coastal Mississippi, the regional destination marketing organization for Mississippi’s three coastal counties. Patrick aims to maximize the travel and tourism industry of the destination by creating captivating content meant to highlight the beauty, diversity and character of the area. Find out how he and his team pivoted in early 2020.
Megan Moses
Brand Marketing Supervisor
The Bowery Mission
Megan Moses serves as the Brand Marketing Supervisor at The Bowery Mission. Like many of her colleagues, she volunteered for the Mission before joining the staff in April of 2016. In her role, Megan develops and communicates The Bowery Mission’s brand to audiences to show how it is combating the crisis of homelessness, programs it offers to restore hope through life transformation and ways supporters can get involved to help. Watch her session to get an inside look at her content strategy, video and photo productions, and more!
Eric Lindsey
Director of Communications
University of Kentucky Athletics
Eric Lindsey completed his 12th year with UK Athletics and his sixth season as the primary communications contact for Kentucky’s tradition-rich men’s basketball program in 2019-20. You’ll get a window into his work coordinating all media needs with Naismith Memorial Basketball Hall of Fame coach John Calipari, the staff and the team — playing a key part in key part in UK’s Brand and Content Division, and building the foundation for UK’s social media presence, which is regarded as one of the nation’s leaders in popularity, ingenuity and creativity.
Geraint aims to create images that provoke an emotional response. He is drawn by the mental challenge of sport, the psychological battle, teamwork and team spirit. Alligin Photography brings together teamwork to tell sporting stories; where they happen, as they happen, wherever they happen. The military is aware that separation is emotionally challenging. Service personnel are aware of the uplifting power of letters from home. In his talk, learn how Alligin Photography brings Armed Forces sport to all their followers, whether at home or deployed, quickly, powerfully and cost effectively; telling sporting stories through great images.
Steve Nowland is the Associate Director of Photo and Video at Emory University. He’s worked with creative firms such as Clarkson Creative (NCAA Photos and team photographers for the Colorado Rockies and Denver Broncos), and Earth Vision Institute as a Multimedia Producer and Project Manager. Steve has covered editorial assignments for Getty Images, Sports Illustrated, the New York Times and ESPN The Magazine. He’s worked on video projects for the NCAA and The University of Denver, and his documentary work has appeared in two films screened at film festivals nationwide, including Telluride Mountain Film. Find out how his team is pivoting right now!
Hiro Ueno is entering his second season as the Digital Asset Manager for the Miami Dolphins & Hard Rock Stadium, managing the organization’s digital content, working as a liaison between the IT and Marketing departments, and being a part of the workflow and creative process with the photo and video teams. Before the Dolphins/HRS, Hiro was with the NFL as a Digital Content Library Editor for about a season, along with being an Assistant Team Photographer for the Los Angeles Rams for three seasons before that. Get an inside look at how his team is innovating right now!
Surf Melendez is the Creative Director of the Tennessee Titans, where he leads the Content + Creative team and is bridging the gap between coverage and storytelling. He grew creatively at Crispin Porter + Bogusky and has since been a Creative Director for adidas North America, Victors and Spoils and the Miami Dolphins. Surf’s team at the Miami Dolphins led the way in content creation in the NFL. Surf is frequently found presenting to creatives in sports and advertising. Watch his talk to learn how he focuses on the impact of branded content in the digital space for the team and growth of team brands.
Stuart Drew
Senior Manager, Social Media
Miami Dolphins
Stuart Drew is the Senior Manager of Social Media for the Miami Dolphins, Hard Rock Stadium and Miami Open. She graduated from Auburn University in 2015. Watch her session with Surf Melendez and Hiro Ueno to see how the Dolphins think about capturing moments, storytelling, and sharing the right content at the right moment.
Rachel Workstel
Social Media Marketing Specialist
KIND Snacks
As the Social Media Specialist at KIND Snacks, Rachel is the go-to contact point for KIND’s social media presence and community. She is responsible for monitoring the social media channels, mapping out organic content calendars and needs, developing reports that drive insights, and understanding what will resonate most with the KIND audience. From launching TikTok to pivoting during times of crisis, Rachel has used her love of social to speak to connect with the KIND community in a meaningful way – don’t miss her session!
Kait Hilliard
Vice President of Marketing & Communications
Los Angeles Zoo
Kait Hilliard is the VP, Marketing and Communications at the Greater Los Angeles Zoo Association. She’s responsible for connecting people and animals across every conceivable channel, provoking giggles and grins and skipping disposable straws. She created the L.A. Zoo Lights experience showcasing the intersection of lighting technology, family holiday fun and wildlife, and convinced 1.5 million people to check it out. Find out why surfacing and sharing stories that make our planet a more livable, biodiverse place is her passion, and why innovating to deliver those messages in the most efficient and effective way is her secret sauce.
Charles A. Smith
Chief Photographer
Jackson State University
Charles A. Smith is the chief photographer at Jackson State University in Jackson, MS. JSU is a historically black college and university (HBCU) with an approximate enrollment of over 7,700 students. Charles is responsible for providing creative and journalistic imagery for a diverse customer base, including but not limited to internal and external clients such as local and national media outlets, all colleges, schools, and departments of the university. Watch his talk to learn about his photo strategy.
Eric DeSalvo
Assistant Athletics Director
UCF Athletics
Eric DeSalvo serves as an assistant athletics director of #Content at UCF Athletics, while heading the department’s social media efforts. He oversees all content coming from the UCF Knights and UCF Football pages while working closely with the athletics communications team on its strategy for the remainder of the 15 varsity sports’ official accounts. A 2009 graduate of UCF, he’s entering his eighth year in his current role after spending his first two years in the department working in the athletics communications office. See why he’s a trailblazer in player storytelling.
Watch the Summit
Check out The PhotoShelter Summit for Brands today, and tell your friends! Hundreds of marketers and creatives have already tuned in – we hope you’ll join the conversation.
