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Introducing 20/21 Workflow Summit Speakers: Bell’s Brewery, FreshDirect, Fotografiska

During 20/21 Vision: The Workflow Summit, a day of professional development for creative teams, we’re hosting a session titled: Creating Original...

During 20/21 Vision: The Workflow Summit, a day of professional development for creative teams, we’re hosting a session titled: Creating Original Content for the Moment.

You’ll go behind the scenes with Fotografiska Vice President of Global Exhibitions Pauline Benthede to learn how their team has changed their visual storytelling strategy for the better by creating timely, relevant content that breaks through.

And learn how Bell’s Brewery Digital Content Specialist Fritz Klug and his team have worked to share the stories of their brand with content for the times that inspires and resonates.

Join us on March 25 to get inspired by these visual storytelling leaders and learn how their workflows have changed in a year unlike any other.

Paulene Benthede is Vice President of Global Exhibitions at Fotografiska and Chairman of the Fotografiska Exhibition Committee. With 11 years of experience in the Fotografiska group, she is responsible for all international exhibitions that tour Fotografiska’s venues in New York, Stockholm and Tallinn. She has collaborated with a number of international artists such as Sarah Moon, David LaChapelle, Andres Serrano, Inez & Vinoodh, Anton Corbijn, Sally Mann, Bettina Rheims, Ren Hang, Hassan Hajjaj, Isaac Julien and Sebastiao Salgado, among many others. Pauline Benthede holds a degree of Bachelor of Fine Arts in Photography from Gothenburg University, and has studied curating at Stockholm University and history of photography at Umeå University.

Fritz Klug is a Kalamazoo native, former journalist and current digital marketer. After studying Latin and Greek at Western Michigan University as part of the first Kalamazoo Promise class, he worked as journalist at the Kalamazoo Gazette and MLive in Lansing. He is now in marketing at Bell’s Brewery and loves to share the opportunities for live music the Kalamazoo community offers with friends and family. In his spare time, he reads, writes, takes photographs, listens to music and follows Detroit Tigers and Kalamazoo Growlers baseball.

Want to get a taste of this upcoming session? Check out our earlier webinar with Fritz where he recounts ramping up his digital strategy as Bell’s Brewery grew from a local favorite to a national brand:


These two creative leaders know what it takes to create meaningful content that breaks through the noise. Bring all your questions and tune into their session to learn from the experts.

Save your spot for 20/21 Vision: The Workflow Summit today – see you March 25!

Ready to transform your team’s creative workflow?