PhotoShelter Stories
  • Learn About PhotoShelter
  • DAM 101
  • PhotoShelter Brands News
  • Real-Time Workflow
  • Behind the Scenes with the Storytellers
Stories by PhotoShelter for Brands
  • Features
    • Behind the Scenes
      • Binge Watch
    • Real-Time Workflow
    • DAM 101
    • Trendsetters
    • Content Strategy
    • PhotoShelter News
  • Industries
    • Professional Sports
    • College Sports
    • Education
    • Nonprofit
    • Hospitals & Healthcare
    • Food & Beverage
    • Government
    • Consumer Goods
    • Corporate
    • Retail
    • Travel & Tourism
  • Learn
    • Join Slack Community
    • Summit Sessions
    • Guides
    • Webinars
    • Case Studies
    • Product Updates
    • Meet PhotoShelter
  • PhotoShelter Brands
    • Home
    • Get PhotoShelter
    • Subscribe
  • Content Strategy

Creating Content for the Moment with Bell’s Brewery and Fotografiska

  • 2 minute read
  • 128 views
  • John Seibels

During 20/21 Vision: The Workflow Summit, a day of professional development for creative teams, we’re hosting a session titled: Creating Original Content for the Moment.

You’ll go behind the scenes with Fotografiska Vice President of Global Exhibitions Pauline Benthede to learn how their team has changed their visual storytelling strategy for the better by creating timely, relevant content that breaks through.

And learn how Bell’s Brewery Digital Content Specialist Fritz Klug and his team have worked to share the stories of their brand with content for the times that inspires and resonates.

Join us on March 25 to get inspired by these visual storytelling leaders and learn how their workflows have changed in a year unlike any other.

Paulene Benthede is Vice President of Global Exhibitions at Fotografiska and Chairman of the Fotografiska Exhibition Committee. With 11 years of experience in the Fotografiska group, she is responsible for all international exhibitions that tour Fotografiska’s venues in New York, Stockholm and Tallinn. She has collaborated with a number of international artists such as Sarah Moon, David LaChapelle, Andres Serrano, Inez & Vinoodh, Anton Corbijn, Sally Mann, Bettina Rheims, Ren Hang, Hassan Hajjaj, Isaac Julien and Sebastiao Salgado, among many others. Pauline Benthede holds a degree of Bachelor of Fine Arts in Photography from Gothenburg University, and has studied curating at Stockholm University and history of photography at Umeå University.

View this post on Instagram

A post shared by The Museum of Photography (@fotografiska)

View this post on Instagram

A post shared by The Museum of Photography (@fotografiska)

Fritz Klug is a Kalamazoo native, former journalist and current digital marketer. After studying Latin and Greek at Western Michigan University as part of the first Kalamazoo Promise class, he worked as journalist at the Kalamazoo Gazette and MLive in Lansing. He is now in marketing at Bell’s Brewery and loves to share the opportunities for live music the Kalamazoo community offers with friends and family. In his spare time, he reads, writes, takes photographs, listens to music and follows Detroit Tigers and Kalamazoo Growlers baseball.

We've got one just for you. #OberonDay is March 22. pic.twitter.com/Xjeznn0tyK

— Bell's Brewery (@BellsBrewery) March 13, 2021

Our very own Two Hearted River. Fresh beer always flowing. pic.twitter.com/6OhPLGvmTd

— Bell's Brewery (@BellsBrewery) March 6, 2021

Want to get a taste of this upcoming session? Check out our earlier webinar with Fritz where he recounts ramping up his digital strategy as Bell’s Brewery grew from a local favorite to a national brand:


These two creative leaders know what it takes to create meaningful content that breaks through the noise. Bring all your questions and tune into their session to learn from the experts.

Save your spot for 20/21 Vision: The Workflow Summit today – see you March 25!

Tweet
Share
Share
John Seibels

John is the Communications Lead at PhotoShelter. Reach out to him for press inquiries and content partnerships.

Related Topics
  • 20/21 Vision
  • Bell's Brewery
  • content marketing
  • content strategy
  • Food & Beverage Visual Storytelling
  • fotografiska
  • museums
  • photography
  • social media
  • visual content
  • visual storytelling
Previous Article
  • Content Strategy
  • Real-Time Workflow

Distribution in A Digital Age

  • John Seibels
View Post
Next Article
  • Content Strategy
  • Real-Time Workflow
  • Trendsetters

Meet the Speakers – 20/21 Vision: The Workflow Summit

  • Jeremy Berkowitz
View Post
You May Also Like
View Post
  • DAM 101
  • Trendsetters

How Workflows Are Changing for Creative Professionals

  • Jeremy Berkowitz
View Post
  • Content Strategy
  • Real-Time Workflow

6 Things I Wish I Knew Before Hosting A Virtual Event

  • Rachel Brown
View Post
  • Content Strategy
  • Real-Time Workflow

Our Team’s Playbook: PhotoShelter’s Ultimate Virtual Events Checklist

  • Yoav B. Guttman
PhotoShelter + Slack
View Post
  • DAM 101
  • PhotoShelter Brands News
  • PhotoShelter News

[NEW] PhotoShelter Integration with Slack Speeds Up Your Workflow

  • Yoav B. Guttman
View Post
  • Uncategorized

The Best Social Media Moments from Baseball Opening Day 2021

  • Jeremy Berkowitz
View Post
  • Trendsetters

[UPDATED] The Best Baseball Photographers to Follow on Social Media

  • Jeremy Berkowitz
View Post
  • Content Strategy
  • Real-Time Workflow
  • Trendsetters

Tapping Into Your Advocates for Brand Storytelling at Scale

  • Jeremy Berkowitz
View Post
  • Behind the Scenes with the Storytellers
  • Content Strategy
  • DAM 101
  • PhotoShelter Brands News
  • PhotoShelter News
  • Real-Time Workflow
  • Trendsetters

[UPDATE] Agenda released for 20/21 Vision: The Workflow Summit

  • Rachel Brown

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe
Categories
  • Behind the Scenes with the Storytellers
  • Real-Time Workflow
  • DAM 101
  • Trendsetters
  • Content Strategy
  • PhotoShelter News
Social Links
Facebook
Twitter
Instagram
LinkedIn
Recent Posts
  • How Workflows Are Changing for Creative Professionals
  • 6 Things I Wish I Knew Before Hosting A Virtual Event
  • Our Team’s Playbook: PhotoShelter’s Ultimate Virtual Events Checklist
  • [NEW] PhotoShelter Integration with Slack Speeds Up Your Workflow
  • The Best Social Media Moments from Baseball Opening Day 2021
Featured Posts
  • open_demo_puple_background.jpg
    [Open Demo] What’s New with PhotoShelter for Brands with Travis Roberts on 10/29
    • 1 minute read
    • 49 views
  • All Your Questions Answered: iLCP’s Stunning Imagery
    • 4 minute read
    • 312 views
  • The Strategy Behind Texas A&M’s Photography and Social Media [Webinar]
    • 1 minute read
    • 12 views
  • [COVID Report] Marketing Through Disruption
    • 1 minute read
    • 657 views
Stories by PhotoShelter for Brands
Transforming the way creative people work.

Input your search keywords and press Enter.