When we created DAM Month three years ago, Digital Asset Management was thought of as a sleepy, back-office marketing expense. Since then, the DAM market has undergone an exciting evolution and now sits at the center of nearly every top marketing organization.
We all know that the methods we use to get work done have changed in unimaginable ways over the past few years. And while the challenges we all face in getting our jobs done have multiplied, so has the insatiable desire for content creation.
As Forrester recently reported in their 2022 B2B Marketing Report, “97% of marketers said that their volume of content had increased over the past year.” And marketers in leadership positions feel this, too, mentioning “investing in new technology to support productivity as the top point of focus for their content strategy over the next 12 months.”
If you’re a marketer managing these challenges (and we bet you are), we feel your pain.
That’s why we created PhotoShelter‘s very own DAM Month.
We think the most important relationships are formed when they’re authentic and inspirational. But the real magic happens when they are also educational and entertaining.
So, our guiding principle over the next month is to deliver a content experience that hits on those four points.
- We will help you better understand the trends taking place in content creation.
- We will provide tips and practical lessons on managing, organizing, and sharing your content.
- We will share information on how our product has evolved to meet the needs of creative teams.
- And we will introduce you to inspirational peers who share their best practices and stories of creative innovation.
As creative marketers who live and work in our product all day long, we agree with Forrester that “DAM is fundamental to manage the content deluge.”
Our team has been busy working on a helpful stream of content for DAM Month to help you take the friction out of your process, so you can do what you were born to do…help your brand, team, or organization connect with customers through stories, memories, and experiences.
We are excited about the month ahead and hope you are too!