Here at PhotoShelter, our goal is to help creative people thrive. In 2020, that means building solutions that make remote work simpler. We want to make it easy for your team to access your brand’s best content quickly, no matter where you are.
To give you an inside look at what we’ve built, we asked three PhotoShelter experts to join us for a webinar, What’s New at PhotoShelter.
Watch the on-demand webinar below to hear from Product Lead Chris Owyoung, Product Designer Niamh Claffey, and VP of Sales Kim Morgan, and learn about:
- PhotoShelter AI, our brand new artificial intelligence solution that recognizes people, brand marks and other relevant metadata, and tag your images automatically.
- WordPress Integration, a plugin that enables you to search, browse and import content from your PhotoShelter library without leaving WordPress
- Workspaces, our new collaboration tool that’s perfect for remote teams
- Creative Workflow Integrations with Dropbox, Box, Google Drive and more
All Your Questions Answered
Thank you to everyone who asked a question during our live Q&A! Check out some of our experts’ answers below, and watch the video to see the full conversation.
Who can use Workspaces?
Chris: Anyone! They need to be logged in to your PhotoShelter account to use it, so we know who they are and what they approved, what they downloaded, et cetera, but you can invite anyone with an email address and give them the appropriate access, whether that be approvals, comments, the ability to upload, or the ability to download.
Kristin: I think one of the biggest benefits of Workspaces is being able to use them with people outside of your organization, because you can grant them access only to that one set of content, and then you can collaborate on those things with them. So, if you have a freelance graphic designer who’s working on something for your team, you can collaborate in that Workspace without them having access to all the private, backend content in your library.
Related content: How to Get Creative with Workspaces
Can you then take images, upload them to Workspaces, and move them into your library?
Chris: Absolutely, and it’s one of the more popular use cases we’re seeing, where you want to have a conversation around some files before they get moved into your library, or you just want to collect content and move a subset of that content into your library. So, it’s totally a different way you can use that unique container to suit your workflow, without everything just automatically going in.
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How do you get the AI to trawl your library?
Kim: There’s a couple of ways and applications. The first is, what do you want tagged? Are there certain galleries? Is there an archive need? What product is of most interest or value, depending upon your use case? It’s really customized to your needs, so that’s how we can activate it.
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Can the AI tags be downloaded, so that they can actually add that to their master archives?
Chris: The answer is absolutely yes. Unlike some other systems, we do not hold your metadata hostage. As of this week, you can take any enabled automated tags and have them copied over to the IPTC word field wherever the image is downloaded. In the future, you’ll also be able to do this as an at-will action, so even if the file isn’t downloaded, you’ll be able to take specific, automated tags we found on the image, and on a case by case basis, roll those up into the appropriate IPTC fields.
And for those that don’t deal with IPTC metadata on a day-to-day basis, the reason this is important is because IPTC metadata is the only metadata that actually stays with the file, embedded in the file whenever it’s downloaded. So, if it’s not getting into IPTC somewhere, it’s not leaving the system, so it’s not archivable.
Related content: [Video] How to Make Your Media Library Searchable with Metadata
Who can access the WordPress integration?
Niamh: Once the WordPress plugin has been installed and authenticated, everyone who is an editor or an admin in your WordPress environment can access the plugin. You won’t need to log into PhotoShelter. It’s just a one-time authentication, and then you’ll have full access to the library. So, whether you have one person in WordPress or 30 people, they can all access the plugin at all times.
Does the import to WordPress function work with video, as well?
Niamh: It does. It works with all major file types, so video files, image files, documents, and audio files.
Can you talk a bit about the FileFlow mobile app?
Kim: FileFlow is an empowerment tool, when it comes to being able to access your full fleet of content at any place, and then share that instantly. Whether it’s product SKU information, an image to your social channels, share with a retail partner in real time, that access is given directly to your invited users or your library users, so it really allows the power of your content to travel. That’s what our users, our prospects, are asking about: How do we get this great content, and just get it out to be shared more nimbly and easily?
Chris: FileFlow, for iOS and Android, as Kim was saying, gives you access to literally any library that you’re a member of, and any gallery or collection anyone has ever shared with you via your PhotoShelter account. It gives you an easy way to browse that content, and either download it to a device or share it with any of the apps that are installed on the operating system.
Related content: FileFlow for Android, iPad & iPhone
Want to learn more?
Want to learn more about these features and find out how our digital asset management tools can speed up your team’s creative workflow? Reach out to our team today.
