PhotoShelter Stories
  • Learn About PhotoShelter
  • DAM 101
  • PhotoShelter Brands News
  • Real-Time Workflow
  • Behind the Scenes with the Storytellers
Stories by PhotoShelter for Brands
  • Learn
    • Join Slack Community
    • Artificial Intelligence
    • Social Pro
    • Guides
    • Case Studies
    • DAM in Europe
    • Product Updates
    • Meet PhotoShelter
  • Watch
    • Summit Talks
    • Behind the Scenes with the Storytellers
    • Webinars
    • The PhotoShelter Summit Series
      • UK/EU Summit
      • 2022 PhotoShelter Summit
      • 2021 Strategy Summit
      • 2021 Workflow Summit
      • 2021 Collaboration Summit
      • 2021 Innovation Summit
      • 2020 Brands Summit
  • Topic
    • PhotoShelter News
    • DAM 101
    • Content Strategy
    • Real-Time Workflow
    • Behind the Scenes
    • Trendsetters
  • Industry
    • Professional Sports
    • College Sports
    • Education
    • Nonprofit
    • Hospitals & Healthcare Stories
    • Food & Beverage
    • Government
    • Consumer Goods
    • Corporate
    • Retail
    • Travel & Tourism
  • About Us
    • Brands Homepage
    • Book a Demo
    • Subscribe
  • Content Strategy
  • DAM 101
  • Trendsetters

Video: 3 DAM Questions for Pro Sports Creative Teams

  • 3 minute read
  • 4.1K views
  • Kristin Twiford
ATLANTA, GA - APRIL 14: Wide sunset shot of fans in their seats during the game Wide sunset shot of fans in their seats during the game against the San Diego Padres at SunTrust Park on April 14, 2017 in Atlanta, Georgia. The Braves. (Photo by Patrick Duffy/Beam Imagination/Atlanta Braves/Getty Images) *** Local Caption ***
ATLANTA, GA – APRIL 14: Wide sunset shot of fans in their seats during the game Wide sunset shot of fans in their seats during the game against the San Diego Padres at SunTrust Park on April 14, 2017 in Atlanta, Georgia. The Braves. (Photo by Patrick Duffy/Beam Imagination/Atlanta Braves/Getty Images) *** Local Caption ***

Creative teams in professional sports are facing increasingly tight deadlines. Photographers, graphic designers, social media managers and more are expected to work at an unprecedented pace to deliver high quality, relevant visual content to fans, partners, media and sponsors.

More and more pro sports teams are relying on digital asset management (DAM) to meet the incredible demand for content and move assets from one team member to another at record speeds. DAM streamlines a team’s workflow whether they’re sharing photos in real time on social media during the game or delivering a set of creative assets to a sponsor on a typical day. Teams and sports leagues, including more than half of Major League Baseball teams and three-quarters of the National Football League, use PhotoShelter Brands to help their creative teams work faster.

At last year’s Major Level Creative Connect conference, a gathering some of the top creatives in the sports industry, we asked three creatives to share the impact of DAM on their creative teams and their organizations as a whole. Watch the video to hear creatives from the Atlanta Braves, the Philadelphia Phillies and the Sacramento Kings talk about how they use PhotoShelter Brands (formerly Libris), the ROI of DAM, and their tips for helping your team members understand the value of digital asset management.

7 DAM Game Changers for Pro Sports Creatives

1. Keywords

Tina Urban, Director of Graphic Production for the Phillies, says her favorite DAM feature is the keywords.

“I think that’s really ‘key’ because it does really help in the search effort,” says Tina. “I think that’s what separates the men from the boys when you’re looking to find your collateral.”

2. Cloud-based storage

Storing their creative assets in the cloud not only helps these teams take a load off of their IT departments’ servers, it also allows them to work from home or on-the-go.

3. File backup

Because PhotoShelter has multiple data centers around the country and multiple network providers at each data center, teams can rest assured their assets are always safe and accessible.

4. Fast file delivery

DAM helps these teams deliver files to anyone who needs them in record time. The Phillies’ sales team can send images out to VIP guests as a thank you note immediately after an event. The Kings can use the Quick Send feature to send a set of images straight into the inboxes of their internal clients.

5. Self-service access

Teams grant stakeholders access to specific collections and galleries to make image requests self-service. The Kings creative team no longer wastes time searching for images for another team’s project, because those team members can now look through the library on their own. The Braves’ public relations, marketing and ticketing teams can access any photo from the last ten years without having to email a photographer for help.

6. Easy previews

Sara Molina, Design Manager and Photographer for the Kings, says her favorite PhotoShelter Brands (formerly Libris) feature is the ability to customize the thumbnail of a gallery or collection so she can quickly spot moments from important games.

7. Making moments in team history easily accessible

DAM gives teams the ability to bring their entire visual media collections to life. If your assets are easily accessible, your team can use them in new and creative ways. The Phillies are able to share decades worth of photos with their fans because they are easy to find.

“We have a tremendous library being one of the oldest teams in baseball,” says Tina. “We have a huge library dating back at least to the early 1960s with a lot of our color images, and our black and white images go back further, so we’re able to bring them all into the digital world so they’re kept safe and they’re all easily accessible – that’s the beauty of it.”

Cover photo: Patrick Duffy/Beam Imagination/Atlanta Braves/Getty Images

Tweet
Share
Share
Kristin Twiford

Kristin was the Content Marketing Director for PhotoShelter for Brands. She covered visual storytelling trends and best practices here on Stories, and used her background in television production, daily news and communications to shoot, produce, edit and publish video content for social media, marketing and sales.

Related Topics
  • access
  • Case Studies From Leading Brands
  • DAM
  • digital asset management
  • graphic design
  • marketing
  • media library
  • photo library
  • Professional Sports
  • public relations
  • social media
  • visual asset management
  • visual assets
  • visual media library
Previous Article
  • Trendsetters

Shout-Outs: Women in Food Photography We Admire

  • Jeremy Berkowitz
View Post
Next Article
3 Tips for Engaging Audiences with Creative Visual Storytelling
  • Content Strategy

3 Tips for Engaging Audiences with Creative Visual Storytelling

  • Kristin Twiford
View Post
You May Also Like
View Post
  • Behind the Scenes with the Storytellers
  • PhotoShelter Events
  • Real-Time Workflow
  • Trendsetters

An Inside look at Team GB’s Olympic Content Workflow

  • Vanessa Daly
A visualization of how to share access to content on the PhotoShelter for Brands platform.
View Post
  • DAM 101

User Permissions Basics in PhotoShelter for Brands

  • Caitlyn Edwards
Beach in Greece
View Post
  • Behind the Scenes with the Storytellers
  • Content Strategy
  • Trendsetters

How 9 Travel Brands in the UK and Europe Use Impactful Visual Content to Entice Visitors

  • Vanessa Daly
View Post
  • Trendsetters

The Best University Photographers in Europe

  • Jill Economos
View Post
  • Trendsetters

27+ Creative Women Brand Leaders You Need to Follow (and Hire!) Right Now

  • Larissa D Green
TV Director at work
View Post
  • Content Strategy
  • DAM 101
  • Real-Time Workflow

DAM Strategies for Broadcasting and Television Networks

  • Vanessa Daly
First Lady Michelle Obama pictured here receiving an honorary degree from the Institute of Higher Education for the state of Mississippi Director Dr. Glenn Boyce during the spring commencement. (Charles A. Smith/University Communications)
View Post
  • Content Strategy
  • Trendsetters

How 5 HBCUs Celebrate and Honor Black History Every Day

  • Larissa D Green
View Post
  • DAM 101
  • PhotoShelter Events

[LIVE WEBINAR] What’s New and Next at PhotoShelter for Brands

  • Yoav B. Guttman

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories
  • Behind the Scenes with the Storytellers
  • Real-Time Workflow
  • DAM 101
  • Trendsetters
  • Content Strategy
  • PhotoShelter News
Social Links
Facebook
Twitter
Instagram
LinkedIn
Recent Posts
  • An Inside look at Team GB’s Olympic Content Workflow
  • User Permissions Basics in PhotoShelter for Brands
  • How 9 Travel Brands in the UK and Europe Use Impactful Visual Content to Entice Visitors
  • The Best University Photographers in Europe
  • 27+ Creative Women Brand Leaders You Need to Follow (and Hire!) Right Now
Featured Posts
  • Why The Buffalo Bills' Team Photographer Is The Real MVP
    • 8 minute read
    • 1.1K views
  • 12 Tips for Creating a Purposeful Career, Creative Strategy, and Marketing Workflow in 2023
    • 11 minute read
    • 637 views
  • A screenshot of what a PhotoShelter for Brands account's Library homepage would look like. The 'Admin' tab is selected and the sub-selection that is highlighted reads 'Invited Users.' The screenshot is wrapped in a 2px turquoise colored border.
    How to Make Secure Digital Content Sharing Faster and Easier
    • 5 minute read
    • 445 views
  • A purple, orange, yellow, white sunrise from an in-the-clouds view. On top of this image is a black-outlined icon of a folder with an icon of an arrow in the center pointing up.
    How to Upload Assets to a DAM from Your Desktop
    • 6 minute read
    • 443 views
Stories by PhotoShelter for Brands
Transforming the way creative people work.

Input your search keywords and press Enter.