It’s time for a new kind of DAM.
Cloud-based digital asset management – or DAM – platforms allow creative teams to store, organize, access, and share creative assets.
Too often teams think of a DAM as a box where you store old content, never to be seen or used after one time.
Your creative team doesn’t need a passive dumping ground – you need a portal built for sharing your brand’s best content at exactly the right moment.
Introducing dynamic asset management.
Check out our new guide, DAM 101: Why Your Creative Team Needs Dynamic Asset Management, to see how a simple shift in how your team thinks about DAM could unlock new possibilities for telling your brand’s story and engaging your audience.
In the DAM 101 guide, you’ll:
- Learn why DAM should be an active part of your marketing strategy – a tool that helps your team move faster, so you can share the right content at the right time.
- Understand the importance of metadata, and see how new DAM features like artificial intelligence and workflow integrations are changing how creative teams work.
- See examples of workflows and understand how top brands in higher education, nonprofits, and professional sports use PhotoShelter to accelerate their creative projects, distribute content to followers instantly, and generate revenue.