PhotoShelter Stories
  • Learn About PhotoShelter
  • DAM 101
  • PhotoShelter Brands News
  • Real-Time Workflow
  • Behind the Scenes with the Storytellers
Stories by PhotoShelter for Brands
  • Learn
    • Join Slack Community
    • Artificial Intelligence
    • Social Pro
    • Guides
    • Case Studies
    • Product Updates
    • Meet PhotoShelter
  • Watch
    • Summit Talks
    • Behind the Scenes with the Storytellers
    • Webinars
    • 20/21 Vision Summit Series
      • Brands
      • Strategy
      • Workflow
      • Collaboration
      • Innovation
  • Topic
    • PhotoShelter News
    • DAM 101
    • Content Strategy
    • Real-Time Workflow
    • Behind the Scenes
    • Trendsetters
  • Industry
    • Professional Sports
    • College Sports
    • Education
    • Nonprofit
    • Hospitals & Healthcare
    • Food & Beverage
    • Government
    • Consumer Goods
    • Corporate
    • Retail
    • Travel & Tourism
  • About Us
    • Brands Homepage
    • Book a Demo
    • Subscribe
  • Behind the Scenes with the Storytellers
  • Content Strategy
  • Real-Time Workflow

A Step-by-Step Look at the NFL’s Photography Workflow

  • 3 minute read
  • 2.7K views
  • John Seibels
Sarah Snyder / Rams

Every football season is full of jaw-dropping moments, and NFL Director of Photography and Lead Photographer Ben Liebenberg makes sure those moments move from the field to the fans as soon as they happen.

Ben and his team run a lightning-fast photo workflow that gives his stakeholders across the league the power to share photos in real time. Want to see how it works? In a recent summit talk, Ben shared a step-by-step breakdown of his team’s workflow. Watch the video and read through each step below!

Step-by-Step Workflow

1.  Photographers capture and deliver images

“We all know that everything starts with the photographer and the camera,” says Ben.

As soon as Ben and his team capture a big play, they send the images straight to the cloud. The photographers connect their cameras to hardwire ethernet cables attached to the officials’ instant replay cart and upload images instantly after a play. This efficient upload process keeps Ben and his team on the field, ready to keep shooting.

2. Photo editors crop, tone and caption images

While Ben and his team are capturing the biggest moments at NFL stadiums around the country, a team of photo editors is monitoring their incoming FTP in Los Angeles.

“As soon as those photos hit it, they can grab those photos for editorial requests, for NFL.com, our mobile app, and our videos,” Ben explains.

Next, the photo editors crop, tone and caption the images with relevant metadata. When they’re finished, they upload them to the NFL’s PhotoShelter media library, where stakeholders across the league can access them.

3. The NFL’s Player Social team curates the best images and delivers selects to athletes

The NFL’s Player Social team has instant access to the images via the PhotoShelter + Socialie integration.

“As soon as images hit PhotoShelter with a specific keyword, they get moved over to our Player Social team,” says Ben.

The Player Social team curates photos for each player, and sends them their best images of the game, even before they get back to the locker room. As soon as athletes pull out their phones, they’ve got a selection of incredible images they can immediately post to their own social media profiles – generating buzz with fans and celebrating the big win.

Get a closer look at that side of the workflow in this summit talk with NFL Manager of Social Media Operations Russell Simon and Social Marketing Manager Jordan Dolbin.

4. Teams and other stakeholders access and share photos with fans across channels

Before the game starts, Ben’s team shares a PhotoShelter gallery link with all major stakeholders, including the league’s 32 teams, the NFL’s internal marketing team, the NFL network, the PR team, and anyone else who plans to share the big moments as they happen. By browsing the gallery and searching PhotoShelter for exactly what they need, stakeholders are able to get the most out of the NFL’s library of eye-catching content.

With this efficient workflow, stakeholders across the league can use gameday imagery to engage fans at every possible touchpoint in the moment. Speed is crucial to engaging fans while they’re paying attention, and helps the NFL maximize the ROI of every image Ben’s team captures. With the right tools, you and your team can build a real-time workflow and never miss the chance to capture the power of a moment.

Up Next: How NFL Players Post Photos Instantly on Gameday

Tweet
Share
Share
John Seibels

John is the Communications Lead at PhotoShelter. Reach out to him for press inquiries and content partnerships.

Related Topics
  • behind the scenes
  • football
  • NFL
  • photo workflow
  • photography
  • Professional Sports
  • real-time workflow
  • social media
  • Socialie
  • Summit Talks
Previous Article
  • Content Strategy
  • Real-Time Workflow
  • Trendsetters

How NFL Players Post Photos Instantly on Gameday

  • Kristin Twiford
View Post
Next Article
  • Content Strategy

Bucs vs. Chiefs: Who’s Winning on Social Media?

  • John Seibels
View Post
You May Also Like
View Post
  • Content Strategy
  • Real-Time Workflow
  • Trendsetters

How The ATP Tour Drives Real-Time Fan Engagement

  • Emory Kaplan
View Post
  • Behind the Scenes with the Storytellers
  • Content Strategy
  • DAM 101
  • PhotoShelter Events
  • Trendsetters

New Look, Same Greatness: Learn How A Legacy Sports Brand Turned Hometown Pride Into An Iconic Campaign

  • Larissa D Green
View Post
  • Content Strategy
  • PhotoShelter Events

Register for Our June Inside Look Webinar: How Hometown Pride Weaves Through The Colorado Rockies’ Visual Storytelling

  • Yoav B. Guttman
View Post
  • DAM 101

Deep Clean and Organize Your Digital Content Library

  • Larissa D Green
View Post
  • Behind the Scenes with the Storytellers
  • Content Strategy
  • Trendsetters

Tell Us More: How Photography Powered the Washington Commanders’ Successful Rebrand

  • Larissa D Green
View Post
  • Content Strategy

Kawasaki Europe’s Content Workflow in a High-Speed World

  • Emory Kaplan
View Post
  • PhotoShelter Events
  • Trendsetters

Inside Look: How UCF Changed The Game with QR Codes On Student-Athlete Jerseys

  • Larissa D Green
View Post
  • Content Strategy
  • DAM 101
  • Trendsetters

[Watch On-Demand] Inside Look: How UCF Football Changed the Game with QR Code Jerseys

  • Yoav B. Guttman
2 comments
  1. Pingback: The Best Football Photographers to Follow on Social Media | PhotoShelter Stories
  2. Pingback: 22+ Sports Photographers Share Their Top Tips for 2022 | PhotoShelter Stories

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories
  • Behind the Scenes with the Storytellers
  • Real-Time Workflow
  • DAM 101
  • Trendsetters
  • Content Strategy
  • PhotoShelter News
Social Links
Facebook
Twitter
Instagram
LinkedIn
Recent Posts
  • How The ATP Tour Drives Real-Time Fan Engagement
  • New Look, Same Greatness: Learn How A Legacy Sports Brand Turned Hometown Pride Into An Iconic Campaign
  • Register for Our June Inside Look Webinar: How Hometown Pride Weaves Through The Colorado Rockies’ Visual Storytelling
  • Deep Clean and Organize Your Digital Content Library
  • Tell Us More: How Photography Powered the Washington Commanders’ Successful Rebrand
Featured Posts
  • Behind the Scenes with PhotoShelter for Brands: Powering a Secure, Reliable Network
    • 3 minute read
    • 4.4K views
  • [Updated] The Libris Adobe Creative Cloud Connector: Help Your Whole Team Work Faster
    Help Your Whole Team Work Faster with The PhotoShelter Adobe Creative Cloud Connector
    • 3 minute read
    • 11.9K views
  • Contemporary woman in glasses working on computer with graphic tablet sitting at table
    Want a Professional DAM Tool? 10 Things Your Boss Needs to Hear You Say
    • 6 minute read
    • 3.9K views
  • The Guide to Visual Storytelling for Healthcare Marketers
    • 2 minute read
    • 7.5K views
Stories by PhotoShelter for Brands
Transforming the way creative people work.

Input your search keywords and press Enter.