The holiday season is here, and after shopping for presents on Black Friday and Cyber Monday, the time for giving really begins. This year, Giving Tuesday was an extra special day for charities and nonprofits, and in a year like 2020, more and more organizations are shifting their marketing strategies to highlight their communities and support those in need.
We scrolled through Twitter and Instagram to see how different brands and nonprofits celebrated #GivingTuesday this year, and how they plan to make an impact in the year ahead. Read through our favorites and consider learning more about these wonderful initiatives. The season of giving is just beginning!
Whether it was making someone smile, helping a neighbor, or showing up for an issue, on #GivingTuesday you transformed how we think about giving all year long
— GivingTuesday (@GivingTuesday) December 3, 2020
St. Jude Children’s Research Hospital is a historic institution that impacts the lives of children around the world. This moving video highlights the tenacity and positivity of their patients that shines through, even on the darkest days.
St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Join the St. Jude family and give to help them live. #GivingTuesday https://t.co/VsjN5uUeEK pic.twitter.com/2K3s9Otm0g
— St. Jude (@StJude) December 1, 2020
This year for Giving Tuesday, their video game charity platform St. Jude PLAY LIVE partnered with a whole host of YouTube creators in an effort to raise 1 million dollars. When all was said and done, this interactive livestream raised over 3 million dollars! The creativity, camaraderie and social solidarity here is incredible.
Their Giving Tuesday highlight video said it best:
“Even in difficult times, your support keeps us together.”
#ICYMI: We went live yesterday with @MatPatGT and @CordyPatrick for The Game Theory $1M Challenge for St. Jude in honor of #GivingTuesday during which they exceeded their goal and raised more than $3 million for the kids of St. Jude! Watch the stream here: https://t.co/0u6gJJ1Crb
— St. Jude (@StJude) December 2, 2020
Reteti Elephant Sanctuary
Protecting wildlife and supporting the staff who do so is increasingly important. On Giving Tuesday, R.E.S.C.U.E teamed up with Global Giving and Northern Rangelands Trust to raise awareness and donations for orphaned elephants and their keepers in Northern Kenya.
We love this important initiative to help these gentle giants. Plus, their work is supported by the powerful imagery of our friend Ami Vitale, world-renowned photographer and Nikon Ambassador.
Sesame Street is a timeless television treat and they have set a high bar for meaningful content since the 1960s. The beloved show is a true testament to how impactful visual content can be, especially as we grow.
It was a joy to scroll past this Giving Tuesday highlight from the Sesame Street family. Today, their work is more important than ever, with more children taking on the challenge of learning from home this year.
Sesame Street began more than 50 years ago based on a simple idea: use television to educate children. Today on #GivingTuesday, consider making a donation to @SesameWorkshop and your gift will be matched dollar for dollar. Donate today: https://t.co/R0Y7S78v4e pic.twitter.com/4usjgpMWOX
— Sesame Street (@sesamestreet) December 1, 2020
Don’t know about the Sesame Workshop? They’re “the nonprofit behind Sesame Street and so much more—a community built on diversity, equity, and inclusion, where creators, educators, partners, and unforgettable characters come together on a mission to help kids grow smarter, stronger, and kinder.”
Confronting animal cruelty is an honorable cause, and as it gets colder in the winter months ahead, raising awareness about the animals in need is more important now than ever. The Humane Society is dedicated to this pursuit of care, treatment and justice. While their visuals are heartbreaking, it’s photos like these that motivate their audience to act, donate and help support their cause.
No animal deserves to suffer. This #GivingTuesday, join our fight to create a world where animals no longer suffer in puppy mills, factory farms, testing labs or other heartbreaking situations. Be part of this lifesaving work for ALL animals today: https://t.co/wlXmnfCaA7 pic.twitter.com/pqkPA0MceH
— The Humane Society of the United States (@HumaneSociety) December 1, 2020
Thanks to the donations they received on Giving Tuesday, more animals have a chance at a better tomorrow.
New York Cares
Since March, the team at New York Cares has dedicated their time to supporting NYC communities impacted by COVID-19. Thousands of volunteers have stepped in to help feed New Yorkers in this time of crisis and Giving Tuesday was a major moment for additional donations.
Since March, volunteers have devoted more than 120,000 hours filling 40,000 positions supporting New York Cares #COVID relief programs — sending the message that when you #care, you #act. Act now with a donation on #GivingTuesday: https://t.co/aJCd0tGAKU pic.twitter.com/GvoAw9i09G
— New York Cares (@newyorkcares) December 1, 2020
Their annual Coat Drive recently launched, too. Consider donating to this cause and help spread warmth and cheer this winter.
“At New York Cares, we believe a winter coat is not a luxury. Since 1988, we have distributed more than two million coats. Every $20 donation allows us to purchase and distribute a new coat to the New Yorkers who need them most.”
Fidelco’s mission is to ensure that men and women who are blind or visually impaired enjoy increased independence to improve their lives and the world around them. Their noble mission, and the dedication that these dogs hold in their hearts, didn’t start on Giving Tuesday and won’t end in 2021. It’s a lifelong commitment and it brings us so much joy.
The sleeping puppy content is a nice touch, too.
This #GivingTuesday you have given to us, allowing us to keep our mission moving forward. It is with your help, there will always be a Fidelco guide dog leading the way. Thank you!https://t.co/YmybW75Mtm pic.twitter.com/akOo5krv6Y
— Fidelco Guide Dogs (@fidelco) December 2, 2020
Live sports may have looked a little different this year, but the Special Olympics team and all of their passionate athletes are looking ahead at a brand new year! Every donation collected on Giving Tuesday went toward meaningful training and competition opportunities, inclusive health initiatives and social inclusion in schools around the world.
Kudos to this network of change makers for pushing through the challenges of 2020 and planning for a brighter future.
Our athletes need your help to start the new year strong 💪
— Special Olympics (@SpecialOlympics) December 1, 2020
Our team at PhotoShelter is made up of photographers, creatives and photo lovers, so this nonprofit is near and dear to our hearts.
“Photo Start uses the power of photography to give students valuable life skills that lead them to dignified employment and open up a world of opportunities.”
With the funds they raised on Giving Tuesday, Photo Start was able to add 100 more students to their program, inspiring more future photographers and providing more underprivileged children the opportunity to share their stories.
We’re proud to work with this organization.
No Kid Hungry
At a time when many families are struggling to put food on the table, No Kid Hungry shared their optimism on Giving Tuesday, a much needed boost of positivity on our social channels as this year’s challenges flood our feeds. In an effort to help children in need, they called upon their followers to be extraordinarily generous this year, to come together and push toward ending childhood hunger.
Even during this extraordinary time, childhood hunger is a problem we can end. But we need your help. Show #ExtraordinaryGenerosity towards hungry kids this #GivingTuesday, and our partner @Citibank will match donations up to $200,000. Double your impact: https://t.co/iVvrbYL6pR pic.twitter.com/8K42I0dLlo
— No Kid Hungry (@nokidhungry) December 1, 2020
Not only does their hashtag #ExtraordinaryGenerosity highlight the influx of support this nonprofit receives from generous donors and volunteers, but it also works as a call to action for their followers to go above and beyond an everyday act of kindness on Giving Tuesday and beyond.
— No Kid Hungry (@nokidhungry) December 2, 2020
Save the Manatee Club
We’ve all heard of Giving Tuesday, but how about #GivingTeesday? We absolutely love this cute play on words and the movement behind the hashtag! As this team spread the word on social media, they collected donations to help sponsor research, rescue, rehabilitation, and release efforts for the manatee population.
It’s #GivingTuesday and we’re turning it into #GivingTeesDay! Show you care!
Manatees around the world need care and protection and SMC supports many international partners.
Your support is essential this #GivingTuesday: https://t.co/0Ac6Xl67RK@GivingTuesday pic.twitter.com/iNNV8zXKwC
— Save the Manatee (@savethemanatee) December 2, 2020
Lin-Manuel Miranda used his platform to get involved on Giving Tuesday, too! Instead of highlighting one charity, he started a Twitter thread highlighting a handful that are near and dear to him. Graham Windham, Hispanic Federation and The Classical Theater of Harlem were all given a shout-out and he encouraged his followers to donate and add other nonprofits to the list. Check it out!
Another 525,600 minutes, another #GivingTuesday thread. This year has been especially difficult for so many due to COVID. Find a cause that speaks to you and please consider giving, if you can. Here are some of the orgs we’re donating to: (1/6)
— Lin-Manuel Miranda (@Lin_Manuel) December 1, 2020
How did your team celebrate Giving Tuesday this year? How are you overcoming the challenges of 2020 and giving back to your community in the year ahead? Let us know on Twitter @psforbrands!
Up Next: Check out the social media roundtable conversation from 20/21 Vision.