For 20 years now, FreshDirect has been a trailblazer in the online grocery shopping industry.
Celebrating “20 Years of Fresh” means a whole lot of happy customers and over 57,000,000 orders delivered since 2002! 🤯 Here’s a closer look at the numbers…
While their visual storytelling, content marketing and local advertising has naturally changed throughout the years, FreshDirect’s commitment to delivering the best in-season picks, local goods, and chef-prepared meals to select states in the Northeast US never wavered.
Their website says it best…
We thought it would be extra special to go behind the scenes with the team at FreshDirect during this historic year to learn more about their approach to visual storytelling and the workflow that powers those partnerships and creative campaigns.
Join us on Wednesday, August 24th at 2PM ET / 11AM PT to hear how FreshDirect’s VP of Brand Marketing, Katie Zapata and Senior Managing Photographer, John Kelly III:
- Develop and execute a cutting-edge content marketing strategy for the leading online grocery delivery service serving the U.S. Northeast market.
- Create strategic, mutually beneficial content and product partnerships with local businesses to create a sustainable ecosystem of support.
- Evolve the brand’s reputation and reach by experimenting with a range of innovative content marketing tactics you too can learn from and try!
Meet the team behind FreshDirect’s innovative storytelling:
Katie Zapata is the VP of Brand Marketing, covering brand strategy, creative, photography, content, and PR at FreshDirect. She enjoys working with her team and agency partners on everything from ad campaigns, truck skins and customer bags to videos highlighting FreshDirect’s suppliers and April Fool’s jokes. She has been with the company since 2014 and worked in media marketing before that, last at NBC Universal.
Katie lives in Queens, NY with her husband, three sons and a menagerie of pets. Her favorite FreshDirect product is the jumbo blueberries – she always has 2 or 3 boxes in her cart at all times.
John Kelly III is an experienced photographer with a demonstrated history of working in visual media and e-commerce. In his role as Senior Managing Photographer at FreshDirect, he is currently focused on editorial photography, silo product photography, video production, studio operations, and data collection and analysis.
Before you tune in live…
Here’s a quick peek at our interview with John Kelly III to learn more about the evolution of FreshDirect’s creative process and work ethic:
Cheers to the whole team at FreshDirect and the passionate community they continue to serve two whole decades later. We’re excited to dive into the details and help share this story!