How does an iconic and historic sports franchise stay innovative while staying connected with their fans and followers?
At 20/21 Vision: The Innovation Summit, we sat down with Billie Weiss, Senior Manager of Photography, and Maddie Malhotra, Staff Photographer of The Boston Red Sox, to learn how their photo team is getting creative and staying engaged with the baseball community.
They broke down the exciting launch of their ‘City Connect’ Nike jersey campaign, which commemorated and celebrated Patriots Day in Boston, and dove into the details behind their more recent use of robotic cameras.
Watch their summit session below to see how Billie and Maddie are fully embracing innovation by using these robotic cameras to revolutionize how they document moments on game day, both big and small.
Get to know Billie and Maddie, two of the talented photographers from the Boston Red Sox photo team:
Billie Weiss, Senior Manager of Photography, Boston Red Sox
About Billie: Billie Weiss is an award-winning Boston based commercial and editorial photographer and videographer. He is the Senior Manager of Photography for the Boston Red Sox, and since 2012 has documented many notable moments in Red Sox history, including the 100th anniversary of Fenway Park, the retirement of David Ortiz, and two World Series championships in 2013 and 2018. Billie is known for his bold, vibrant, colorful style and his eye for clean, impactful imagery. His creative expertise and collaborative spirit have resulted in commissions for advertising campaigns and visual content series for some of the world’s leading brands, businesses, and media outlets.
Maddie Malhotra, Staff Photographer, Boston Red Sox
About Maddie: Maddie Malhotra is a Boston-based photojournalist in her third season as the Staff Photographer for the Boston Red Sox. Born and raised just south of Denver, she graduated from Boston University’s College of Communication in 2018 with a B.S in Journalism, focusing in photojournalism. She specializes in sports photography and longform storytelling rooted in humanizing athletes. She is drawn to all the quiet, sometimes weird and thoroughly human moments that happen on the periphery of game action.
Go behind the scenes with these two Boston-based photographers and learn about some of their most exciting and innovative content campaigns!