Craving a getaway? ✈️ Stop creating dream vacation vision boards and join us for a 20-minute on-demand webinar session to see the world from the global seas!
In this PhotoShelter Summit Session, Barry Pickthall, a UK-based Senior Sports Reporter with 50 years of professional experience and the owner of his own photography agency, PPL Media, shared his strategy for building a robust historical asset archive. Plus, he outlined how investing in a digital asset management library has skyrocketed their profit potential and media engagement.
“How do we achieve this much money and all this publicity from a marketing budget of $50,000? Online we had $111 million dollars worth of coverage: $17 million of editorial, $9.8 million in video coverage, and 46 million for pre-event stories.”
Barry Pickthall, UK-based Senior Sports Reporter
Take a sneak peek at the largest archive of photos from the very first solo non-stop sail around the globe in 1969, then watch the full session below.
“PPL Media has been the official photographer and media distributor for Olympic yachting regattas, America’s cup, Bermuda race, and various world races—the latest being the Golden Globe Nonstop solo round the world race…The lessons we’ve gained in maximizing coverage to the tune of 183 million [assets] from a very small budget could be useful to other organizers of events like inter-college football, soccer, car racing, cycling, and adventure expeditions looking to make the biggest bang with their marketing buck.”
Barry Pickthall, Owner of PPL Media and Senior Yachting Correspondent for The London Times
What is your workflow from taking the photos to curating and uploading and how do you curate what to share from the millions of photos that your contributors take?
Barry: “The photos come live from the camera to us in PhotoShelter. We caption them and they go straight online. That’s it! There are others [content contributors] who are out at sea and unable to transmit pictures so they come back ashore every night to transfer the images to our PhotoShelter library. We now use the PPL Media Portal to distribute hi-res images from the Golden Globe Race to the media worldwide and the GGR organizers use their own PhotoShelter account to supply web and social media with rights-free pictures and video clips.”
Meet the Speaker: Barry Pickthall
Barry Pickthall began sailing at age 12, was a naval architect by trade originally, and then eventually went into journalism. He has been The Times of London’s Senior Sports Reporter for the past 50 years and the yachting correspondent for the past 25 years. So, to say he could row laps around any professional sports reporter would be an understatement.
Recently, his photo agency–PPL Media began building its massive archive of videos and images in the PhotoShelter for Brands digital asset management platform, so watch the full session below to hear how frictionless asset access through PhotoShelter helped his agency generate $185 million in global media coverage during the 2022 Golden Globe race.
See more of the PPL Media archive on their PhotoShelter Portal and watch the rest of the PhotoShelter Summit sessions below.
