In our latest 2019 Report: Engaging Your Audience with Visual Content, we wanted to explore where marketers are finding inspiration for visual storytelling. Which brands do they admire and who are the industry experts they follow?
Download the full report for more insights on how marketers are navigating the growing need for visual storytelling today.
In the report, we asked: Which brand or organization produces the best visual content?
Here’s a snapshot of what people said.
GoPro
“GoPro produces amazing visual content and it makes customers want to have those experiences in real life.”
Headspace
“Their ads captivate me and the product offers a very cohesive visual experience. They manage to be simple and quirky while dealing with a topic that is fundamental and serious.”
Intel
“Their videos are beautiful and cinematic and tell interesting stories. Their content is genuinely something that people want to watch.”
L.L. Bean
“They do a perfect job showcasing their products outdoors and in action.”
National Geographic
“They use professional photographers and videographers, which clearly makes a huge difference. The content they produce is engaging and the stories they share are captivating.”
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Nike
“They are bold and free in how they express themselves. The brand is also ever-changing and they are not afraid to adapt to pop-culture trends and give their customers what they really want.”
Patagonia
“They have the best visual content out there. It’s not only beautifully on brand, but it’s experiential. The content takes you into what it means to live and breathe Patagonia.”
Red Bull
“Their content is high quality, compelling and immersive, which completely embodies what the brand is striving for.”
REI
“Their content is amazing. They post things that are timely and all of their creative assets are always strong and on point.”
Target
“The brand has a look and feel that comes through in everything they do visually. They manage to target their audience and still push out visually appealing ads and content.”
Starbucks
“All their visual content looks beautiful. It’s simply done and always makes me want coffee.”
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Subaru
“Their print and TV campaigns are beautiful. The ads connect with the audience in a personal, meaningful and emotional way.”
Wistia
“They are a true thought leader in video marketing. Their brand is approachable and they do a great job at using their employees to communicate their message.”
Vox
“Vox is a brand that is engaging, modern and genuinely helpful.”
We also asked: Which thought leaders or experts in the creative/marketing industry do you follow?
Many of the people listed have strong expertise in marketing ROI and offer insights on how to best target and convert customers. Powerful visual storytelling is vital for brands, and it’s a game changer when you can prove impact. It makes sense that marketers look to those who can speak to ROI.
Here’s a look at a number of thought leaders mentioned:
Jay Acunzo, Award-Winning Podcast Host
Jay Baer, Marketing and Customer Service Keynote Speaker
Melanie Deziel, Branded Content Consultant & Founder of Storyful
Rand Fishkin, Author and Co-Founder of Moz
Peg Fitzpatrick, Social Media Expert, Author and Speaker
Seth Godin, Author and Marketing Entrepreneur
Ann Handley, Content Marketing Expert and Speaker
Rachel Hollis, Founder of the Chic Site
Avinash Kaushik, Author of Web Analytics 2.0
Joe Lazauskas, Head of Marketing at Contently
Danielle LaPorte, Bestselling Author and Inspirational Speaker
Rebecca Lieb, Digital Marketing Advisor and Research Analyst
Neil Patel, Digital Marketing Influencer and Entrepreneur
Joe Pulizzi, Founder of Content Marketing Institute
Shane Snow, Author and Co-Founder of Contently
Rebekah Radice, Social Media Speaker and Consultant
Sonia Simone, Co-founder and Chief Content Officer of Copyblogger
Simon Sinek, Author of Start With Why
Mari Smith, Facebook Marketing Expert
Jordan Teicher, Editor In Chief at Contently
Joanna Wiebe, Author of Copy Hackers
Which thought leaders and brands do you follow? Share with us in the comments below!
And to learn more about how marketers and creative professionals are organizing, managing and sharing visual content today, check out the 2019 Report: Engaging Your Audience with Visual Content.
