All companies, no matter size or sales, share a unique problem they don’t know can be solved.
Whether you work for a food brand with an evolving product line, an entertainment group with event poster graphics and signage galore, or a skincare brand with a rotating cast of slick serums, it shouldn’t take three billable hours to search through the asset library and find the most impactful visuals to represent your message, story, or campaign. Searching your images for high-value keywords shouldn’t be a hassle, it should be automatic. Now, it is.
Meet PhotoShelter’s newest Artificial Intelligence product: TextIQ.
What’s New?
We’re on a mission to make manual metadata tagging obsolete. PhotoShelter’s current AI product suite: FusionIQ, BrandIQ, RosterIQ, and FaceIQ all work by using machine learning superpowers to scan images and automatically identify and add tags for objects, people, and brand marks. It just makes sense that you’d also be able to quickly sort and search through images that had clear and specific text important to your brand’s content strategy, right?
Now with TextIQ, you can provide our system with a predetermined list of meaningful keywords so it can accurately recognize and automatically add text tags to assets for easy and effortless searching and sharing. The technical benefits? Adding a list of campaign-related, industry-specific, niche, or made-up words results in highly accurate automated tags and relevant search results.
Imagine your social media lead being able to search and schedule assets from the latest product line using specific label language, or your paid media manager swiftly searching for campaign-specific assets using a combination of ad copy they recalled writing and the name of an influencer in the ad campaign photo (this example exemplifies the combined powers of TextIQ and FaceIQ; stronger together! 🤝)
Why TextIQ? Why Now?
After the year we all just experienced our work-life boundaries may never be the same, but we each have the ability to adjust and persevere. Here at PhotoShelter, we’ve had to do the same, but our five core company values continue to drive our product innovation. With the release of TextIQ, our mission to build secure tools that help creative teams store, organize, and share assets effectively, easily, and successfully is crystallized. PhotoShelter’s AI product suite automagically identifies and labels images with objects, people, brands, and now text to allow your team to get back to creating and sharing the stories that need to be told.
Honestly, we couldn’t summarize the value of automated AI tagging better than PhotoShelter’s VP of Product, Monika Smyczek,
“Artificial intelligence is a huge time-saver in the world of DAM and right now I would say the biggest impact of AI is tagging content with metadata. So, inside of your DAM, metadata is really important because without it, your content isn’t searchable and if it’s not searchable, it’s not discoverable and therefore, not really usable. So, you know, adding metadata manually is painful, it’s time-consuming, especially if you’re in a situation where you’ve got thousands of images coming in at a time. This is a large part of why we built PhotoShelter AI, so it sort of solves this painful problem by speeding up your workflow, automating your tagging, and helping you get your content out into the world faster.”
Want to help your creative and communications teams steal time back to create, connect, and share stories with your audience? Contact us to get a demo of TextIQ and the rest of the PhotoShelter AI product suite today!
