We are just days away from The Innovation Summit!
This Thursday, September 30, learn from innovative brands, schools, and organizations. Simplify and streamline your creative workflow. Uncover tips and hacks to make innovation core to your storytelling strategy. Plus, develop new connections, ideas, and insights and walk away inspired for the year ahead!
Get to know The Innovation Summit speakers:
The Gift of Mobility with Free Wheelchair Mission
Brad Cooper, Free Wheelchair Mission
Brad Cooper joined Free Wheelchair Mission in March 2020 as the Head of Marketing. He and his team use words, photos, and videos to share the many stories of how mobility is transforming lives. He leads efforts to establish and promote the organization’s brand, grow awareness, and increase fundraising.
Brad has nearly 30 years of experience in marketing, branding, development, and operations for companies like Apple, Xerox, MGM Studios, and high-growth software technology startups. He also served as an executive at World Vision, where he and his fundraising team helped to find sponsors for more than 100,000 children around the world—contributing over $100M in lifetime giving. Brad graduated with a Bachelor of Commerce degree from the University of Virginia.
How the Boston Red Sox Connects Community Through Technology
Maddie Malhotra, Boston Red Sox
Maddie Malhotra is a Boston-based photojournalist in her third season as the Staff Photographer for the Boston Red Sox. Born and raised just south of Denver, she graduated from Boston University’s College of Communication in 2018 with a B.S in Journalism, focusing in photojournalism. She specializes in sports photography and long form storytelling rooted in humanizing athletes. Also, she is drawn to all the quiet, sometimes weird and thoroughly human moments that happen on the periphery of game action.
Billie Weiss, Boston Red Sox
Billie Weiss is an award-winning Boston based commercial and editorial photographer and videographer. He is the Senior Manager of Photography for the Boston Red Sox, and since 2012 has documented many notable moments in Red Sox history, including the 100th anniversary of Fenway Park, the retirement of David Ortiz, and two World Series championships in 2013 and 2018.
Billie is known for his bold, vibrant, colorful style and his eye for clean, impactful imagery. His creative expertise and collaborative spirit have resulted in commissions for advertising campaigns and visual content series for some of the world’s leading brands, businesses, and media outlets.
An Inside Look at Chick-fil-A’s DAM Strategy
Stanley Leary, Chick-fil-A
Stanley Leary is a visual storyteller, whose photojournalism has taken him across the world, with images published in TIME, Newsweek, Sports Illustrated, and many more. Stanley is also a gifted communicator and teacher. He works with corporate clients to teach their staffs to become more visually effective.
How To Create Compelling Social Content In Real-Time
Elise Crigar, World Surf League
Elise Crigar’s passion for athlete storytelling, skills in social media strategy, content production, photography, and graphic design have led her to work with the world’s top athletes and inspirational icons. At the World Surf League, Elise has the privilege to work on all of the above. Their real-time content delivers live coverage of the world’s best surfers on the Championship Tour, activating across all major social media platforms with an audience reach expanding over 17M users.
Jennifer Fisher, NASCAR
Jennifer Fisher, Senior Coordinator of Social Media Strategy for NASCAR, attended University of Iowa with a MA in Sport and Recreation Management and an emphasis on social media. She was the winner of the 2019 Instagram Student Section contest where she took over the official @instagram account story at the CFP National Championship Game to over 277 million followers at the time.
Jennifer has covered many live events from all 24 B1G teams at Iowa, March Madness to the San Diego Seals (indoor LAX) to concerts and community events. With two seasons with the Green Bay Packers under her belt and coming close to her first year with NASCAR, she has been covering live events and behind the scenes storytelling moments for the team and league on all platforms.
Throwback: How NASCAR Shares Imagery at Racing Speed
Eric Stark, Slate
Eric Stark is co-founder and COO of Slate, a content creation platform that enables teams, leagues, brands, media organizations and influencers to create on-brand social content with ease. Founded in the summer of 2019, Slate has quickly grown to power social content for the biggest sports brands in the world, with customers across all major sports in 10 different countries.
Before co-founding Slate, Eric spent nearly a decade working at the NFL most recently as the Director of International Marketing & Content Strategy. Prior to that, he spent time at both the San Francisco 49ers and Kansas City Chiefs digital/social teams. He currently lives in Portland, Oregon with his badass Dr. finance Laura. He is originally from Dana Point, California and graduated from UC Santa Barbara.
Brianne Wigley, LPGA
Brianne Wigley is in the midst of her fifth season working for the LPGA Tour and has held various positions over those four and a half years. In her current role, Brianne oversees strategic planning for the LPGA’s digital and social media channels. Brianne attended the University of Florida for her undergrad and master’s degrees, with stops at Embry-Riddle University and the Valero Alamo Bowl before landing at the LPGA in her hometown of Daytona Beach, Florida.
Celebrating Milestone Moments in Higher Education
August Miller, Utah Valley University
August Miller a Utah native began his journey in photography when he was just 14 years old when at the urging of his great-grandmother a nationally respected painter and artist; he was told, you see light and shadow with amazing detail, you just can’t draw worth a darn, and she went in the other room and returned with a camera and the sage advice to “try this”. He has never looked back.
He has had a long professional career in photography began while he was still in college where he worked full time as photo editor, sports editor and photographer for a weekly newspaper as well as a photo stringer for United Press International, The Associated Press and regional newspapers while still attending classes. After graduation, he spent almost three subsequent decades working as a reporter, photojournalist, photo editor, Director of Photography & Graphics for newspapers and national magazines. He has also worked as a commercial and advertising photographer for national and regional advertising and marketing agencies.
August is currently Director of Photography at Utah Valley University Marketing & Communication Dept. Outside of UVU he is a sought-after speaker and educator on photographic topics. When not taking photos or reading a good book, he likes to spend time with his wife, three daughters, a son-in law, his granddaughter Sunny and a cat named Lucy.
Jesuel Rivera, University of South Carolina
Jesuel Rivera is a videographer and photographer from Florida. He’s currently one of videographers on the University of South Carolina Communications and Public Affairs team. He is also a media producer for S3 Magazine. Jesuel captures photos, film, pilots drones, edits video media, and creates animated graphics. He loves overlanding in his Jeep with friends, hiking with his brothers, cooking for loved ones, and mountain biking.
Strengthening Photographer-Client Relationships
Carl Jones II, Intersport and Freelance Photographer
Carl Jones II is a freelance photographer from Detroit, MI. He was exposed to photography early through his dad and has kept the passion going ever since. As a photographer who covers multiple genres, sports has become his focus over the last few years, having worked assignments in IndyCar, NCAA basketball, NFL, MLB and PGA golf. For Carl, the relationships along the way are just as important as the work itself.
How Digital Media Drives Brand Loyalty for Younger Fans
Tom Kuhr, Greenfly
Tom Kuhr has an extensive background in enterprise SaaS marketing, brand strategy and revenue operations. As Greenfly’s CMO, he’s the company’s chief storyteller, and enjoys working with some of the most iconic brands in sports, entertainment and media to help define the future of advocacy marketing.
Prior to Greenfly, he helped double the annual revenue of fintech marketplace PeerStreet. As former SVP of Marketing at enterprise SaaS company MomentFeed, he ran marketing and business development, leading to 30% year-over-year growth. Tom’s award-winning products and exceptional customer experiences have led to multiple successful exits through both IPO and acquisition. Tom earned a BA from the University of California at Santa Barbara.
Get to know more about Greenfly and PhotoShelter.
Will Sartin, Position Sports
Will Sartin is the Senior Vice President at Position Sports where he leads a team that annually produces sixty plus sports marketing and brand activations, events, and projects for clients that include Nike, Jordan Brand, Red Bull, and SC30 Inc.
Game-Winning Visuals with the Tampa Bay Buccaneers
Kyle Zedaker, Tampa Bay Buccaneers
Kyle Zedaker is a photographer based in Tampa, Florida. He graduated with a Bachelor of Fine Arts from LSU in 2016 and is currently a Team Photographer for the Tampa Bay Buccaneers. He loves using photography as a vehicle to tell other people’s stories. Born and raised in Denver, Colorado, he also loves (and misses) the mountains and all they offer.
Creating A Visual Identity For Your Brand’s Podcast
Amy Fitzgibbons, Stitcher
Amy Fitzgibbons, Chief Marketing Officer for Stitcher, is an experienced marketing leader, content strategist and customer advocate. She likes leading teams, driving innovation within an organization, connecting audiences and messages, finding the nugget of insight to optimize a marketing channel, and working fast to get the job done. She’s also a former member of the PhotoShelter family!
Register today! Tune in on September 30 to hear from these industry professionals and creatives as they share the stories behind campaigns they’re proud of, and how they’re getting innovative with team members and collaborators to get the job done.