As the Senior Manager of Digital Content for NASCAR Jason Christley acts as an air traffic controller for every NASCAR series – each one with different logistics and opportunities when it comes to photography. But the strategy is always the same: capturing moments that help people fall in love with racing.
Jason and his team are responsible for moving those images quickly, whether they need a photo for social media in real time during a race, or the New York Times is looking for a gallery of throwback images for a story.
In this Inside Look session from The PhotoShelter Summit for Brands, Jason walks through NASCAR’s visual storytelling strategy, and explains his team’s process behind the scenes.
Watch the video to learn:
- How NASCAR moved images quickly out to social media as one of the first sports to return from the sports pause
- How NASCAR makes it easy for reporters, venues, teams and drivers to access imagery quickly and easily
- Why an organized media library is a key part of owning NASCAR’s narrative
Want to see the rest of this Inside Look power hour, including bonus Q&A with Jason? Check out the full PhotoShelter Summit for Brands.