Organizations of all sizes are shifting their focus toward visual storytelling.
Communicators from every industry – retail, pro sports, higher education, travel, politics and nonprofits – are creating visual assets, growing their image libraries, and sharing visual content on every platform.
This shift poses new challenges for organizations. While need for visual content is exploding, most organizations do not manage their visual assets effectively.
According to our new study, “Managing Photos and Videos in the Visual Age,” access is one of the most common and harmful pain points blocking organizations from getting return on investment with visual assets. Teams struggle with organizing their asset libraries, sharing assets with other teams and vendors, and building a cost-effective system for asset management.
What we discovered:
- Access is important across departments and beyond.
- Need for access is on the rise.
- Challenges with access to visual assets are affecting multiple teams.
Download the full report today to see detailed insights and find out how barriers to access impact an organization’s ability to harness the power of visual assets.
