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Activate Your Influencers: Why The PhotoShelter And Greenfly Platforms Work Better Together

  • 2 minute read
  • 8.8K views
  • Kristin Twiford

Your team knows the incredible value of having easy access to your brand’s best visual content. With PhotoShelter for Brands, your team members and stakeholders can quickly find the perfect photo or video in a matter of seconds.

Now, it’s easier to share content at scale with your brand’s influencers, followers, fans, and even more audiences you didn’t even know were watching.

PhotoShelter’s partnership with Greenfly Connect now allows creative teams to distribute content to the phones of their influencers, fans, players, and more – all in a matter of seconds.

Connecting PhotoShelter and Greenfly: How It Works

By combining PhotoShelter for Brands with the power of Greenfly Connect, you can fully automate the last mile of the content workflow. For social media managers and the stakeholders or influencers they share content with, being able to share moments that happen LIVE is a game-changer.

When content hits a specific gallery in PhotoShelter, it’s automatically routed to a set of influencers via Greenfly Connect.

The influencers receive a notification on their phone once content is ready for them to review, so after browsing what’s available, they can instantly post their favorite photos and videos to Instagram, Twitter, or Facebook.

Need a visual for how this process actually works? Watch the quick video below to see how the Premier Lacrosse League uses the integration to send content to players before, during, and after the game—and how it paid off big time during the PLL’s inaugural season.

“Our content and engagement levels have been growing at an exponential rate,” says Tyler Steinhardt, Manager of Content of the Premier Lacrosse League. 

“The combined technology of PhotoShelter and Greenfly enables our players to instantly select and pull the exact images and content they are looking to post. We have a community of over 160 players who are very active on social media — and because of PhotoShelter and Greenfly, they can now share real-time content with their thousands of followers.”

Tyler Steinhardt, Manager of Content of the Premier Lacrosse League

That’s right — the combined power of PhotoShelter and Greenfly enables all sports teams and leagues, entertainment companies, Fortune 500 organizations, and individual players to automate the process of sharing photos and videos from live events.

The integration eliminates the tedious, manual process of delivering content while allowing your brand to increase engagement rates, and get more return on investment from your visual content.

Ready to revolutionize your workflow? Book a demo, or if you’re already using our digital asset management platform, reach out to our Client Services team today to try out this innovative integration!

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Kristin Twiford

Kristin was the Content Marketing Director for PhotoShelter for Brands. She covered visual storytelling trends and best practices here on Stories, and used her background in television production, daily news and communications to shoot, produce, edit and publish video content for social media, marketing and sales.

Related Topics
  • content marketing
  • content supply chain
  • digital asset library enterprise solution
  • digital asset management
  • digital asset management library software
  • digital media library
  • Greenfly
  • influencer marketing
  • PhotoShelter for Brands
  • real-time workflow
  • social sharing platforms
  • visual content
  • visual storytelling
  • workflow
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