AI is becoming increasingly prevalent in everyday life, business, government, and more. However, as market demand increases and technology progresses, the innovation conversation too often precedes the ethics conversation. When ethical principles are not embedded into AI applications – from training models to data usage – authentic human creatives absorb the impact.
That’s why we’re proud to publicly announce that we are launching our AI Ethics Board.
The Ethics Board will serve as our trusted advisor in advancing responsible AI based on a rigorous set of standards rooted in transparency and accountability.
There are 6 members of the board from a cross-section of background and seniority across the organization. Members are committed to reading and tracking emerging news related to AI, ethics and compliance.
As a part of our commitment, the Ethics Board will guide the company’s decision-making on its own products for creative professionals, including:
- Knowledge of and appropriate rights for the content in datasets PhotoShelter uses to build AI models
- Proactive identification of AI-generated content and AI-backed metadata in user interfaces with permission to disable
- Safeguards against harm and biases in any AI features built through active evaluation, testing and mitigation
- Adherence from suppliers to the same strict standards PhotoShelter sets for its own products
“We’ve reached a unique point in time where companies that regularly leverage AI are now prompted to take a solid stance on the future of our industries as they relate to this new technology. PhotoShelter, a company with customers whose daily functions focus heavily on visual content, is taking a big leap forward by beginning this internal initiative and external discourse. The board serves as a promise that PhotoShelter will routinely consider the ethics of our AI usage to better inform decision-making on product innovation, improve training models, and remove unconscious bias for the betterment of all customers.”
Kathy Carter, PhotoShelter Chief Technology Officer
In addition to the launch of its AI Ethics Board, PhotoShelter has joined Adobe’s Content Authenticity Initiative (CAI), a community of organizations working to promote the adoption of an open industry standard for content authenticity and provenance. Learn more in our official press release.
