You know a real-time visual storytelling workflow is the best way to engage your followers – but what if you could take it a step further and engage your influencers’ followers at the same time?
Introducing a new custom integration between PhotoShelter for Brands and Socialie. Now, you can combine a real-time workflow powered by PhotoShelter – the simplest, fastest digital asset management platform built for visual media – with automated social media distribution via Socialie.
Here’s how it works, step-by-step:
- Your photographer snaps a photo and sends it straight to your PhotoShelter account via wireless FTP or the PhotoShelter Mobile Uploader App
- As soon as the photo lands in a gallery, it’s automatically sent out to your brand’s influencers based on rules you’ve already set up
- Your influencers get a notification telling them they have new content, and they can send that content to Instagram, Facebook or Twitter in just a few clicks
It sounds like magic, but it’s actually an API integration between PhotoShelter and Socialie. Our teams work together to get you onboarded and set up so you can effortlessly and instantly share content with your brand’s influencers.
The team at Samford University Athletics uses this custom integration to send gameday photos and video clips to student athletes immediately after a game. If a photo lands in a gallery with a name that includes the word “football,” it’s automatically sent out to the football players – with no extra work for the athletics department.
This lightning-fast workflow is having a powerful ripple effect. By sharing content directly with students, their engagement is now up 68% on Twitter, and they have expanded their reach by over 469,399 followers.
Watch the video to see how it works.