So many custom graphic requests, so little design help? Such is the plight of many creative teams across industries as the race to become Content King and/or Queen accelerates.
In Venngage’s 2021 research study ‘15 Visual Content Marketing Statistics to Know for 2021 [Infographic]‘ over 200+ creative marketers shared important sentiments about how graphic design truly impacts the success of their content:
- 48% of marketers say they use graphics in their marketing content
- The most common graphics marketers use are original graphics (32.5%) with stock photos coming in at close second (29%)
- 40% of marketers say that using original graphics have helped them meet their marketing goals
What are the most commonly cited issues marketers share about creating graphic content?
- It takes too long to produce: Nearly 30% of marketers say it takes 2-5 hours per week to produce visual content and nearly 37% of them said it takes anywhere from 5-15 hours to produce visual content.
- No consistent format or template for effectively sharing content: Nearly 25% of marketers say finding a template to share data points or content is too difficult.
Graphic design can’t be everyone’s passion, so how do you increase creative productivity across your organization without signing your design team up for monotonous request fulfillment?
Don’t worry about discovering rogue, off-brand design assets after they’ve already gone public, and stop wasting your design team’s time by requesting the same graphics from them with every campaign refresh.
We have a proper solution to help you keep on-brand graphics cohesive and compliant.
With Custom Design Templates, graphic designers will now be able to:
- Stop wasting time fulfilling recurring requested assets. They can now enable Portal users to get creative with design-approved Templates!
- Select which elements of the template(s) are editable (and which are locked to keep on-brand elements consistent and compliant.)
- Add new Custom Design Templates into your PhotoShelter for Brands account for Invited Users to customize and create the collateral they need.
Meet PhotoShelter’s Custom Design Templates
The new PhotoShelter Custom Design Templates will give your graphic design team the freedom to be creative again.
Now, your graphic design team can create custom-branded templates in Adobe InDesign and upload them via the PhotoShelter for Brands Portal view, so anyone in your organization can edit and reproduce recurring on-brand graphics like email newsletter images, in-store signage, advertising collateral, sales enablement decks and annual reports.
Watch this 3-minute product overview from Chris Owyoung, PhotoShelter’s Product Manager, to see how it works:
With PhotoShelter’s Custom Design Templates, you’ll accelerate your organization’s speed to market while also maintaining brand consistency, and scaling the impact of your design team.
Learn more about the technical implementation of this product or reach out to our Support Team for a hands-on walkthrough.
