The Premier Lacrosse League just sold out its first stadium. But how does a brand new league fill the stands – only four games into an inaugural season? By tapping into the power of its players’ social networks.
Watch the video to go behind the scenes with the Premier Lacrosse League’s content team.
Powering Player Content with PhotoShelter for Brands and Greenfly
As the Premier Lacrosse League (PLL) kicked off its first season ever, they rolled out a content plan that would be key to building a fan base. Not only does the PLL post eye-catching visual content on its own social media channels, but the league also shares that content with the players. Now, in just a few short weeks, they’re seeing exponential growth in fan engagement.
Here’s how it works.
PLL content creators shoot everything from player arrivals and warmups to game action and post-game fan high fives. They upload that content to PhotoShelter for Brands, where the rest of the PLL team can organize it. They add the best shots to specific galleries for the players. As soon as a photo lands in a player’s gallery, it’s automatically routed to the player’s cell phone via Greenfly. The players can post their favorite images to social with a couple clicks, where fans are waiting to like and share.
Already, the league’s social media engagement is skyrocketing – and this is just the start.
“We’re competitive,” says Tyler Steinhardt, Manager of Content for the PLL. “We know that this is a small sport that doesn’t have much interest in the United States yet, and so we think that social is a way to get that scale. We’re big believers in that. Using technology, pushing it with PhotoShelter and Greenfly, and being able to be the first one there gives us that competitive advantage over a larger league that might have more resources and might have more fans, but can’t move as quick as we can on things.”
We can’t wait to follow along!