Did You See That?
In the thick of graduation season, we decided to focus our attention on college content marketing tips that can help your team recruit prospective students and engage students, alumni and families online.
We hope you’ll share on social and give us a shout if you would like to hear more on a certain topic. You can send me a note at danielle@photoshelter.com or shout out at us on Instagram or Twitter @getlibris.
Roundup
10 Higher Education Agencies That Get Content Marketing
By Jennifer Bassett for Outbrain
“The pressure is on and schools have increasingly leaned into content marketing to capture the attention of students and win over new ones. With so much to communicate, websites have been a focal point, with dedicated content portals for prospective students, current students, alumni, and staff. Additionally, social media is increasingly becoming a focus, in an effort to capture young eyeballs.”
7 Content Marketing Trends You Should Be Following
By Martin Laird for DreamGrow
“The rise in technology put new marketing tools and platforms within our reach. It led content to become more than well-selected and well-presented words. It turned it into an instrument used to engage users, keep them close, and make them loyal to your brand.”
10 Content Marketing Mistakes Every Startup Should Avoid
By Ben Sim for CustomerThink
“Great content marketing requires two things – an effective strategy and great tactical execution. Your strategy is your master plan. It is the blueprint to which why and how you will run the effort. Your tactics are your day-to-day executions. It is what you do on a micro level that brings you closer to the end goal of the campaign.”
Avoid These Rookie Live Video Marketing Mistakes
By Kaya Ismail for CMSWire
“There can be a lot of benefit to deploying professional audio, lighting and camera equipment, but I’m a big believer that a smartphone is all you really need to go live. After all, you’re broadcasting a live stream, not producing a Hollywood movie.
Live video audiences know that, too, and it gives them a strong tolerance for imperfection. Once again, it’s the raw, somewhat flawed insight into a brand that live video gives that makes it so effective.”
Unique Strategies For Using Social Media in Sports Marketing
By Brian Clapp for Work In Sports
“As Dr. Alyssa Tavormina, a faculty member at the University of Florida’s online Master of Science in Sport Management program describes, ‘Through social media, fans not only connect with sport teams and leagues, but the athletes themselves have accounts which allow potentially millions of fans to connect personally to the athletes and their teams. This direct connection has allowed fans to now be a part of the sport organization’s story.’”
How Social Media is Changing College Recruiting
By Ray Rahmati for Spredfast
“98% of US universities have Facebook pages, while 84% are active on Twitter. And with 72% of incoming high school seniors reporting that they researched their prospective colleges on a social media site, athletic departments are quickly realizing the impact that social can have in the recruiting process.”
Behind the Scenes with the Digital Media Team at the ACC Tournament
By Kristin Twiford for Libris
“The ACC library already houses thousands of photos, and the team is in the process of building out their full archive (the ACC was established in 1953 – just think of all the moments they’ve captured over the years!). Amy says working with PhotoShelter is setting the team up for success in the long run.
‘PhotoShelter has the means and the mechanism to hopefully continue to help us to have a great return on our investment of time, dollars and anything else that we do on a daily basis,’ says Amy.”
Bonus Reads
- Behind the Scenes with Libris: Helping Higher Ed Clients from Our Own Experience
- Video Marketing Tips, Inspiration and ROI with Franklin & Marshall
Join Us: Creativity in Real Time on May 18
Cover photo by Dani Maczynski.
