PhotoShelter Stories
  • Learn About PhotoShelter
  • DAM 101
  • PhotoShelter Brands News
  • Real-Time Workflow
  • Behind the Scenes with the Storytellers
Stories by PhotoShelter for Brands
  • Learn
    • Join Slack Community
    • Artificial Intelligence
    • Social Pro
    • Guides
    • Case Studies
    • Product Updates
    • Meet PhotoShelter
  • Watch
    • Summit Talks
    • Behind the Scenes with the Storytellers
    • Webinars
    • 20/21 Vision Summit Series
      • Brands
      • Strategy
      • Workflow
      • Collaboration
      • Innovation
  • Topic
    • PhotoShelter News
    • DAM 101
    • Content Strategy
    • Real-Time Workflow
    • Behind the Scenes
    • Trendsetters
  • Industry
    • Professional Sports
    • College Sports
    • Education
    • Nonprofit
    • Hospitals & Healthcare
    • Food & Beverage
    • Government
    • Consumer Goods
    • Corporate
    • Retail
    • Travel & Tourism
  • About Us
    • Brands Homepage
    • Book a Demo
    • Subscribe
  • Content Strategy
  • Real-Time Workflow
  • Trendsetters

49ers Lead Photographer Terrell Lloyd Shares Game-Changing Workflow Secrets

  • 2 minute read
  • 3.3K views
  • Kristin Twiford
Photo by Terrell Lloyd, San Francisco 49ers.

As a 49ers fan growing up in San Francisco, a young Terrell Lloyd used to make photo books out of gameday images he cut out of the newspapers.

Today, he’s the lead photographer for the team, and photographers across the NFL and beyond look to him for workflow tips and inspiration. This Canon Explorer of Light with an IT background combines art and technology to move images faster than anyone in the game.

“How do I create success? It’s always about exceeding expectations to your customers, your client,” says Terrell. “For me, once you exceed expectations, then you know you did a fantastic job.”

Watch his highly popular on-demand session from The PhotoShelter Summit for Brands to hear how Terrell blazes a trail with cutting-edge tools and a lightning-fast workflow.

Top Takeaways from Terrell Lloyd

Skim through Terrell’s tips below, and watch the video to get a full run-through of his photography workflow.

Everything has to be organized.

Terrell is highly organized, and his Super Bowl workflow is a prime example. When he ran 49ers photo coverage during Super Bowl LIV, he planned out everything, from double-checking his whole team’s gear to mapping out routes in the stadium.

“It’s all about telling the story, but everything is still planning and being organized,” says Terrell.

His organized workflow allows him to move quickly in any situation.

Wow your team – and your fans – with speed.

Terrell can deliver images from the field to his teammates in design, social media and marketing in seconds so they can turn them around to engage fans in real time. He helped build out Levi’s Stadium with 12 network access points so he and his team could use wireless FTP to send photos instantly to PhotoShelter during the game. Even on the road, Terrell can deliver images in two minutes thanks to cutting-edge tools.

Now, 49ers fans can see the best celebration image even before the next play.

The right equipment is key.

You’ll learn more about Terrell’s tools in the upcoming webinar, but here’s a quick look inside his toolkit:

  • Verizon Wireless Jetpack 4G AC791L LTE Mobile Hotspot – for transmitting files on the road
  • WD My Passport 250 GB Wireless SSD – for transmitting files on the road
  • Photo Mechanic – for photo editing
  • Stream Deck – for keywording
  • Typinator – for player roster shortcuts
  • PhotoShelter – for digital asset management and real-time workflow

Ready to learn more?

Check out all of the sessions from The PhotoShelter Summit for Brands to get tips from Terrell and 35+ other marketing and creative experts.

Plus, be sure to join the conversation in our new Slack community for creative teams.

Tweet
Share
Share
Kristin Twiford

Kristin was the Content Marketing Director for PhotoShelter for Brands. She covered visual storytelling trends and best practices here on Stories, and used her background in television production, daily news and communications to shoot, produce, edit and publish video content for social media, marketing and sales.

Related Topics
  • design
  • football
  • marketing
  • NFL
  • photography
  • PhotoShelter Summit for Brands
  • Professional Sports
  • real-time workflow
  • San Francisco 49ers
  • social media
  • Summit Talks
  • Terrell Lloyd
  • visual content
  • visual storytelling
  • workflow
Previous Article
  • Content Strategy
  • DAM 101
  • Trendsetters

[Summit On-Demand] 35 Creative Experts Share Their Secrets

  • Kristin Twiford
View Post
Next Article
  • Content Strategy
  • DAM 101
  • Trendsetters

How Terrell Lloyd and the 49ers Wow Fans with Fast Photography

  • Jeremy Berkowitz
View Post
You May Also Like
View Post
  • Content Strategy
  • Real-Time Workflow
  • Trendsetters

How The ATP Tour's Brand Advocates Drive Real-Time Fan Engagement

  • Emory Kaplan
View Post
  • Behind the Scenes with the Storytellers
  • Content Strategy
  • DAM 101
  • PhotoShelter Events
  • Trendsetters

New Look, Same Greatness: Learn How A Legacy Sports Brand Turned Hometown Pride Into An Iconic Campaign

  • Larissa D Green
View Post
  • Content Strategy
  • PhotoShelter Events

Inside Look: The Colorado Rockies' Visual Storytelling

  • Yoav B. Guttman
View Post
  • DAM 101

7 Simple Steps for Deep Cleaning Your DAM

  • Larissa D Green
View Post
  • Behind the Scenes with the Storytellers
  • Content Strategy
  • Trendsetters

Tell Us More: How Photography Powered the Washington Commanders’ Successful Rebrand

  • Larissa D Green
View Post
  • Content Strategy

Breaking Down Kawasaki Europe's Content Workflow

  • Emory Kaplan
View Post
  • PhotoShelter Events
  • Trendsetters

Inside Look: How UCF Changed The Game with QR Codes On Student-Athlete Jerseys

  • Larissa D Green
View Post
  • Content Strategy
  • DAM 101
  • Trendsetters

Upcoming Webinar: How UCF Football Changed the Game with QR Code Jerseys

  • Yoav B. Guttman
2 comments
  1. Pingback: Innovations in Sports Storytelling and Workflow | PhotoShelter Stories
  2. Pingback: The Best Football Photographers to Follow on Social Media | PhotoShelter Stories

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories
  • Behind the Scenes with the Storytellers
  • Real-Time Workflow
  • DAM 101
  • Trendsetters
  • Content Strategy
  • PhotoShelter News
Social Links
Facebook
Twitter
Instagram
LinkedIn
Recent Posts
  • How The ATP Tour's Brand Advocates Drive Real-Time Fan Engagement
  • New Look, Same Greatness: Learn How A Legacy Sports Brand Turned Hometown Pride Into An Iconic Campaign
  • Inside Look: The Colorado Rockies' Visual Storytelling
  • 7 Simple Steps for Deep Cleaning Your DAM
  • Tell Us More: How Photography Powered the Washington Commanders’ Successful Rebrand
Featured Posts
  • Behind the Scenes with PhotoShelter for Brands: Powering a Secure, Reliable Network
    • 3 minute read
    • 4.4K views
  • [Updated] The Libris Adobe Creative Cloud Connector: Help Your Whole Team Work Faster
    Help Your Whole Team Work Faster with The PhotoShelter Adobe Creative Cloud Connector
    • 3 minute read
    • 11.9K views
  • Contemporary woman in glasses working on computer with graphic tablet sitting at table
    Want a Professional DAM Tool? 10 Things Your Boss Needs to Hear You Say
    • 6 minute read
    • 3.9K views
  • The Guide to Visual Storytelling for Healthcare Marketers
    • 2 minute read
    • 7.5K views
Stories by PhotoShelter for Brands
Transforming the way creative people work.

Input your search keywords and press Enter.