Behind a historic nonprofit like The Bowery Mission is a community of caring and passionate people dedicated to an important cause and a legacy of helping those in need.
For over 150 years now, as people in New York City have faced homelessness and those who are struggling search for resources, The Bowery Mission (through all of its history, iterations and growth) has been a place for hope, healing, support and togetherness.
It’s this special place with a rich history in a city we love that makes us extra proud and excited to share our inspiring conversation with Brian Ourien, The Bowery Mission’s Director of Brand Marketing and Communications. During this discussion, we learned about the storied history of the nonprofit and how their storytelling-based content continues to generate the crucial financial support they need to sustain their mission.
Plus, we got an inside look at how they build and develop powerful content year-round while working to support the New York City community.
Meet the Speaker
Brian Ourien is a marketing and communications strategist with experience in non-profit and corporate market positioning.
He is experienced in journalism, documentary photography, media management, corporate communications, and public relations, and specializes in developing marketing communications campaigns to align organizations with their key stakeholders.
Prior to joining The Bowery Mission, Brian held communications and marketing roles in several industries including news media, international non-profit, tourism, real estate, and higher education.
Brian did his undergraduate studies in journalism, and graduate studies in corporate communications.
After learning more about his time with The Bowery Mission, it’s incredible to see the far reaching impact of his team’s work, and the clear passion he has for lifting up New Yorkers in need.
Did you know?
The Bowery Mission started with the individual stories of Jerry and Maria McAuley, co-founders of the nation’s first rescue mission.
“The mission — which would later be known as McAuley Water Street Mission (1879), and New York City Rescue Mission (2000) — became legendary for its provisions and prayer meetings. Every person in need was given a sandwich, a cup of coffee and a helping hand.”
Right from the beginning of these lifelong missions of advocacy, those involved in the organization set their sights on addressing the crises of homelessness, hunger and poverty in the area.
“Radical hospitality” and compassionate care quickly became the driving force behind their mission.
Archiving 150 Years Worth of Assets
We’re proud to play a role in this team’s storytelling process. With PhotoShelter, The Bowery Mission is able to store and easily organize a deep archive of historical photos and memories. From there, they can search through galleries of content and find exactly what they need for an event, project or campaign using precise keywording. Finally, sharing with their partners or anyone who needs access to the content is a simple click away.
“We have more than 60,000 individual assets in our library, dating from the 1870s up to today, so you can see that’s such a huge task. PhotoShelter was quite invaluable to us in how we categorize all of these things… it just makes it very easy for us to collaborate for internally and externally. Finding pictures and videos from history was pretty easy.”Brian Ourien
Now, 150 years later, we arrive at the season of giving; the perfect opportunity to give back. We want to support this incredible organization, the team who works tirelessly on site and behind the scenes, and the New Yorkers who come to The Bowery Mission for hope and support.
Thanksgiving is one of their busiest and most important times of the year. Learn more and consider donating here.
Take a look at some of The Bowery Mission’s recent content ringing in their 150th anniversary and honoring the history behind this nonprofit…
They also have a powerful and creative section on their website dedicated to the inspiring stories of the many lives transformed through the Mission.
If you want to learn more and get involved, watch our on-demand webinar with Brian Ourien, The Bowery Mission’s Director of Brand Marketing and Communications.