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How the New York Jets Engage Fans with Real-Time, Thumb-Stopping Photography

  • 2 minute read
  • 18.8K views
  • Kristin Twiford
How the New York Jets Engage Fans with Real-Time, Thumb-Stopping Photography
How the New York Jets Engage Fans with Real-Time, Thumb-Stopping Photography

Following the New York Jets on Instagram is like having a VIP ticket to the game. You get to watch warmups from the 50 yard line, head into the locker room to suit up with the team, and see the game-winning touchdown from an exclusive spot in the end zone.

How do they make you feel like you’re embedded with the team, when you’re really just scrolling through your Instagram feed as you watch the game on TV? Watch the video to find out.

Behind the Scenes with the Storytellers

The Jets’ social media channels are a perfect storm of a unique perspective, the right timing, and eye-catching imagery fans actually want in their feeds.

Lead Photographer and Cinematographer Dan Szpakowski works full-time in-house, so he has a deep understanding of the team’s stories and point of view. He reports to the social team, creating a direct line between photography and social media. He shoots as a documentary photographer, capturing everything from game action to quiet moments fans rarely get to see.

Jets guard James Carpenter preps for a preseason game against the New York Giants. Photo by Dan Szpakowski, New York Jets.
Jets guard James Carpenter preps for a preseason game against the New York Giants. Photo by Dan Szpakowski, New York Jets.

His work – and the speed they use to deliver it – makes the Jets’ Instagram feed the go-to place for Jets fans. The social media team leads with dynamic content – not ads.

“When I first got here, I talked about Instagram and it being all visual and the goal being the @NatGeo account – just incredible nature photography – and I got a little bit of some weird stares because football is not giraffes on the prairie,” says Director of Digital/Social Media Rael Enteen. “But it is the same thing.”

 

View this post on Instagram

 

It’s not how you start, it’s how you finish. @samdarnold’s #NYJvsDET line: 16/21, 198 YDS, 2 TD, INT and the W.

A post shared by New York Jets (@nyjets) on Sep 10, 2018 at 8:38pm PDT

And not only do the Jets give fans binge-worthy content, but they deliver it in real time – beating out all of the other photographers and news outlets covering the game, and giving fans the content they want instantly.

“Having it out there first is huge,” says Dan.

By posting their best photos from the field in seconds, the Jets are blazing a trail with the fastest photo workflow in professional sports, and setting a new standard for fan engagement in the NFL.

Want to steal their workflow? Watch the on-demand webinar, How to Set Up Real-Time Photo Workflow. And, to see how the Jets use PhotoShelter for Brands to power this real-time workflow, as well as their day-to-day visual storytelling, schedule a call with the PhotoShelter team.

Learn More

Cover photo by Dan Szpakowski, New York Jets.

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Kristin Twiford

Kristin was the Content Marketing Director for PhotoShelter for Brands. She covered visual storytelling trends and best practices here on Stories, and used her background in television production, daily news and communications to shoot, produce, edit and publish video content for social media, marketing and sales.

Related Topics
  • Behind the Scenes with the Storytellers
  • Case Studies From Leading Brands
  • DAM
  • Dan Szpakowski
  • digital a
  • digital media
  • digital media library
  • engagement
  • fan engagement
  • Instagram
  • Libris
  • New York Jets
  • photography
  • Professional Sports
  • Rael Enteen
  • real-time
  • real-time workflow
  • smsports
  • social media
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  1. Pingback: Inside the Real Time Photography Process of the New York Jets | The Business of Sports
  2. Pingback: Insights from the 2019 Report: Marketers Say This Channel Produces The Highest Engagement | Libris Blog
  3. Pingback: The Best Football Photographers to Follow on Social Media | PhotoShelter Stories

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