collaboration

It’s hard to imagine the coordination, the collaboration, the teamwork, and the sheer ingenuity and innovation that goes into programming and marketing an internationally acclaimed event of Olympic stature, but luckily, we don’t have to wonder. Just a month ago we sat down with Sydnye White, Senior Director of Content and Storytelling for Special Olympics at 20/21 Vision: The Collaboration Summit to hear how she alone managed the digital asset management and global content strategy for February 2021 Kazan Test Games in Kazan, Russia; the invitational where athletes and global affiliates run through a trial version of the World Winter Games 2022.