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College Marketing

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  • 2 min
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  • PhotoShelter Events
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Webinar Up Next: How UCF Football Changed the Game with QR Code Jerseys

Join us on May 25 to hear how the University of Central Florida’s Associate Athletic Director of Content sets trends with experimental marketing tactics that keeps their D1 football team in the headlines during the off-season.
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  • 12 min
  • 504
  • Content Strategy
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How A Small Team of UPAA Board Members Created A First-Of-Its-Kind Guide For Documenting Diverse Campus Photography

Learn how a group of dedicated change-makers processed personal and professional experiences, built a body of research, and developed the first-ever photographer’s guide for ethical visual storytelling in higher education. Dive in to the process of developing Best Practices for Inclusive and Diverse Photography in Higher Education with Cydney, Susan, Trevor, and Amanda.
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  • 10 min
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  • Content Strategy
  • DAM 101

4 Innovative DAM Tips from a University Videographer

Learn how University of South Carolina uses historical media archives to create innovative content. Plus, learn solid tips for building a scalable, user-friendly dynamic asset management system using smart keywords, file structures, and more best practices you’ve got to try.
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