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content marketing strategy

21 posts
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  • 3 min
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New Look, Same Greatness: Learn How A Legacy Sports Brand Turned Hometown Pride Into An Iconic Campaign

Register for our June 28th webinar to learn how The Rockies’ Digital Communications Manager and Team Photographer collaborate to make epic stories of hometown pride come to life.
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  • 10 min
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Tell Us More: How Photography Powered the Washington Commanders’ Successful Rebrand

Since the NFL was founded in 1920, only 10 teams have ever officially changed their names. Now, The Washington Commanders have become the league’s 11th team to rebrand. Curious how they did it? Keep reading to hear about the process from the team photographer’s perspective.
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  • 9 min
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Nostalgia Nation: How A Global UGC Campaign Celebrates 100 Years of UK History

Learn how a radical, nontraditional creative marketing strategy transformed a multimedia archival project into a revolutionary, democratized museum experience.
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  • 3 min
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Three Creative Marketing Tactics National Aquarium Uses to Inspire Deeper Support for Our Oceans

Nabila Chami, the Director of Brand Strategy at the National Aquarium, shares three creative content marketing tactics that inspire people to care for our oceans during the pandemic.
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  • 4 min
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  • Content Strategy

This Is How We Build Better Together: Stanley Black & Decker’s Chief Marketing Officer Breaks Down Their Content Marketing Strategy

How does a global $15 billion global industrial powerhouse deliver content that resonates with a wide range of customers? Let Stanley Black & Decker’s CMO breakdown her four basic, but powerful principles to developing an expansive marketing strategy.
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  • 12 min
  • 656
  • Content Strategy
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How Three Crowd-Pleasing Brands Survived the Pandemic

Learn how three visual content marketing experts from Bell’s Brewery, FreshDirect, and Fotografiska made successful pivots and adapted content strategies quickly during the pandemic.
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  • 3 min
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  • DAM 101

4 Must-Try DAM Tips from Chick-Fil-A’s Visual Asset Manager

If you’ve tasted it, you get it. The obsession is real—but how does Chick-Fil-A keep all of their audiences satisfied with visual content? Learn how from their Visual Asset Manager.
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