visual storytelling

1 min
4

Inside Look: How UCF Football Changed the Game with QR Code Jerseys

If there’s one thing every higher education and/or sports marketer knows, it’s how hard it is to make headlines during the off-season…unless a team does something so radical that everyone…

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5 min
138

Taking Tourism Marketing to New Heights with Discover Puerto Rico

Back in 2018, Discover Puerto Rico was founded as Puerto Rico’s official destination marketing organization (DMO), built out with a one-man team, as Jean-Paul Polo spearheaded the creative process alongside…

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12 min
507

How A Small Team of UPAA Board Members Created A First-Of-Its-Kind Guide For Documenting Diverse Campus Photography

Learn how a group of dedicated change-makers processed personal and professional experiences, built a body of research, and developed the first-ever photographer’s guide for ethical visual storytelling in higher education. Dive in to the process of developing Best Practices for Inclusive and Diverse Photography in Higher Education with Cydney, Susan, Trevor, and Amanda.

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2 min
176

Save The Date: Explore Discover Puerto Rico's Award-Winning Visual Content Marketing Strategy

Puerto Rico is a vibrant destination just a few hours South of Florida where global visitors gather year-round to experience colorful landscapes, sensational sounds, tropical flavors, and most of all,…

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3 min
295

How to Customize and Post Unique Social Media Content In Real Time

There’s endless power of possibility when smart products partner up. Learn how this platform integration now allows creative teams to seamlessly produce stunning branded content at scale.

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4 min
334

How the NHL’s First Black Female Team Photographer Makes Her-Story Behind The Lens

How did a former childhood athlete and fan make it in the professional sports industry? She missed her chance to go pro, but her passion for the game transformed into a fruitful career. Listen to this career journey and be prepared take notes!

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2 min
7.3K