As your team continues to build a strategy for 2021, you need to be thinking about how your brand’s influencers can help you amplify your story.
The content-building experts at Greenfly help amplify brand stories by partnering with influential creatives to produce, manage and distribute content to their communities digitally, and beyond.
Join us for a roundtable discussion on scaling advocacy marketing and empowering your ambassadors, loyalists and influencers featuring:
• Karen Ramming, Social Media Director at Golden State Warriors
• EJ Aguado, Player Marketing at Major League Baseball
• Patrick Hooper, Director, Integrated Marketing for The San Jose Sharks
• Andrew Patterson, Vice President of Partnerships & Strategy at Greenfly
They’ll be sharing how advocacy marketing ensures that media reaches as many people on social media as possible, and how empowering your players, influencers and brand advocates to share content makes a world of a difference.
Meet our Panelists
Karen Ramming is the Director of Social Media for the Golden State Warriors and Chase Center, where she oversees the social media strategy and its implementation for those brands. Prior to GSW, Karen spent time working in social media for Pac-12 Networks and public relations for TrackTown, USA. When she’s not behind a screen, she enjoys running and hiking with her dog to explore the Bay Area.
EJ Aguado leads the Player Marketing Team at MLB and has overseen the Player Social Program since its inception in late 2018. Working closely with players and agents, the Player Marketing Team acts as a resource for MLB players to elevate their personal brands through social content via the Player Social Program, off-field opportunities, and collaboration with the league marketing team.
EJ joined MLB in 2014 as a member of the social content team and worked as a club social strategist for three years before being promoted to his current role on the Player Marketing Team. EJ is a Rowan University alumnus and was born, raised and currently resides in the great state of New Jersey.
Patrick Hooper has spent 11 seasons growing with the digital marketing platforms of Sharks Sports and Entertainment. He’s spent that time evolving their social media strategy, developing a mobile app, getting called twice into the coach’s office for a pair of tweets, and leading a team of marketers focused on driving revenue and delivering exceptional experiences across multiple touchpoints.
This past summer he took over a newly-formed Integrated Marketing team meant to unify efforts across two professional hockey teams, a concert and entertainment arena, and three recreational ice facilities. Patrick is a husband, #GirlDad, and proud Johnnie and Don.
Andrew Patterson is a dynamic executive who’s been at the leading edge of sports media innovation for nearly a decade, driving the integration of digital technology and fan experiences in the industry. He’s in charge of business development at Greenfly, where he manages relationships with key customers, distribution & channel partners, and technology alliances. He joined Greenfly in 2019 from Major League Baseball Advanced Media, where he was their first social media employee.
Andrew started and led the growth of MLB’s social media strategy, execution, integrations and strategic relationships, and leveraged new technologies to create new ways for fans to experience the game. Andrew’s impact on the sports industry was recognized by the Cynopsis Sports Media Awards, which named him Best Digital Executive in 2020.
We’re grateful for Greenfly for facilitating this conversation and joining us as a sponsor for 20/21 Vision: The Workflow Summit. Don’t miss this conversation! Register today and we’ll see you on Thursday, March 25.