Texas Ballet Theater has selected PhotoShelter to serve as their creative control center to organize, manage, distribute, instantly share, and collaborate on digital content.
Founded in 1961, Texas Ballet Theater (TBT) is a 501(c)3 non-profit that has grown from a small ballet into an internationally recognized organization.
The professional ballet company is part of the thriving arts community in North Texas, providing exceptional entertainment, accessible learning opportunities, and special programs year-round.
The ballet company had no comprehensive system to index over 60 years of images, videos, and other files or a fast and easy way to sift through those assets to share content with internal teams, performers, or external stakeholders – including 30+ vendors and partners, which can impact visibility and ticket sales.
PhotoShelter is exactly what Scott Dunagan, TBT’s Director of Marketing & Communications, was looking for.
Now, Scott can efficiently manage and organize the ballet’s digital content, adding an average of 5,000 new assets per year, and quickly find and share assets with those who need them.
“We share a good amount of content with our vendors and PR partners,” Dunagan explains. “PhotoShelter provides a holistic approach that meets all of our needs and, in some cases, dramatically exceeds our expectations.”
“It is a joy to welcome Texas Ballet Theater to our growing community of Arts, Media and Entertainment brands that trust PhotoShelter with their visual media,” said PhotoShelter CEO Andrew Fingerman. “We look forward to supporting them through their many public performances, community programs, and educational opportunities.”
PhotoShelter is the fastest, easiest, and most intuitive way to manage and automate your end-to-end content workflow to drive your brand engagement, get better ROI from content and improve efficiency across your team. That’s why thousands of organizations and enterprises globally trust PhotoShelter with their success.
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