Every year, Earth Day reminds us just how incredibly vast, beautiful and fragile the world around us truly is. With natural disasters on the rise and millions of species of wildlife living among us, conservation continues to be the core mission behind many creatives’ work.
Of course our collective appreciation for and actions to preserve this planet should exist outside of this day, but it’s always inspiring to see how brands, non-profits, artists and other creative professionals use the power of striking visuals to illustrate critical and impactful stories about environmental issues.
As is tradition, we scrolled through our Twitter and Instagram feeds to find the best Earth Day content and conversations happening on social media.
Take a look through our list below and let us know how your team is celebrating Earth Day this year (and year-round!). Tag us on Twitter or Instagram (@psforbrands) and share your story.
National Geographic
When it comes to celebrating Earth Day and honoring our planet, National Geographic is always a great place to start. For Earth Day Eve, they kicked off the festivities with a live virtual event, complete with a whole host of bands, artists, speakers, photographers and more – coming together to spread love and awareness for the world we all call home.
We're celebrating Earth Day Eve with a one-of-a-kind musical celebration starting NOW—tune in here: https://t.co/bdiOC45V0s #NatGeoEarthDay pic.twitter.com/UPx3K0SNzU
— National Geographic (@NatGeo) April 22, 2021
We also love their ongoing #ShareYourSpot campaign, calling on their followers to post pictures of places on Earth that inspire them, places people hold dear.
Happy Earth Day! We want to know: What place on our planet inspires you most? Show us using #ShareYourSpot! pic.twitter.com/3RDDNACYfe
— National Geographic (@NatGeo) April 22, 2021
Here is a powerful and beautiful example from indigenous photographer Kiliii Yuyan. Check out the hashtag to see more!
What place on Earth inspires you most? Show us using #ShareYourSpot!
"For most Indigenous cultures and myself, there’s no separation between ourselves and the land," writes photographer Kiliii Yuyan. "I’m sharing images from my favorite spot on Earth, the Alaskan Arctic." pic.twitter.com/gV94LOpPqh
— National Geographic (@NatGeo) April 22, 2021
Outrider Foundation
The Outrider Foundation is dedicated to educating people about big global challenges like climate change. Watch their inspiring short film to hear from Tia Nelson, the daughter of Gaylord Nelson, the founder of Earth Day, along with other environmental activists and passionate changemakers pushing for a safe and healthy planet.
Our vision for eliminating nuclear weapons & the fight for climate action are inextricably linked in their goals of a safer & more secure world for all. This #EarthDay, watch our #EarthDayFilm and learn how you can get involved: https://t.co/Tyb1zpORYt
— Outrider Foundation (@OutriderFdn) April 22, 2021
Conservation International
The team at Conservation International knows just how vital and essential it is to put in the work to protect nature. All day, for Earth Day, they are hosting Instagram Live sessions to discuss important topics related to conservation, zoology, eco-friendly fashion and more. Tap in to watch their early morning session and visit their page to see the other conversations!
National Aquarium
Our friends at the National Aquarium know a thing or two about caring for ‘the world’s aquatic treasures.’ As their conservation and environmental awareness efforts reach beyond the world of underwater creatures, they’re sharing an awesome thread for Earth Day, complete with actionable tips and takeaways and fantastic illustrations too. Click below to check out the full thread!
Composting isn't as smelly as it sounds. Once you know what can be composted, it can be collected in specialized bins in the kitchen or plastic containers kept in the freezer! Composting reduces the amount of waste sent to landfills and lowers your carbon footprint. #EarthDay pic.twitter.com/RRp1oYUnkd
— National Aquarium (@NatlAquarium) April 22, 2021
Related content: Hear from Nabila Chami, Director of Brand Strategy for the National Aquarium, speak about Bringing In-Person Experiences to the Digital World at 20/21 Vision: The Strategy Summit
Feeding America
As these brands and organizations have shown, Earth Day isn’t all about the beautiful wildlife and stunning scenery around the world. For nonprofits like Feeding America, it’s about educating the public on the importance of combating food waste as it takes a toll on our environment.
Food waste is a billion-pound problem — one that’s taking a serious toll on the environment. This #EarthDay, read how we are working to combat food waste, and how you can help. https://t.co/tPwxb8wiih pic.twitter.com/35YMzQkaVq
— Feeding America (@FeedingAmerica) April 22, 2021
International League of Conservation Photographers
If you’re looking for incredible images and special stories related to conservation and the vast number of species that live among us, head over to the International League of Conservation Photographers’ Instagram page. iLCP is always sharing and reposting the work of their fellows, passionate photographers who aim to educate and inspire the world through visual storytelling.
Fjällräven
While Fjällräven may be a clothing and accessory business, they are dedicated to sustainability and always take note of their environmental footprint. Check out their mission and then learn more about their Arctic Fox Initiative and the powerful content they produced for Earth Day and beyond.
“Everything we do has an impact on the environment around us and the people and animals that inhabit it. As an outdoor company, we’re acutely aware of this impact and we do our utmost to keep our environmental footprint as small as possible. And this is a team effort. We consider nature when we design; when we choose one material over another; and when we decide where to produce our clothing and equipment.”
Ben & Jerrys
Time and time again, in the face of injustice, Ben and Jerry’s has been an outspoken ally to the BIPOC community. On Earth Day, their dedication and advocacy continues, highlighting the increasingly worrying issues of climate change and how it not only affects our planet but the health and safety of Black and Brown people around the world. Tap into their tweet to see some recent examples of why it’s so critical to address and combat racial and climate injustice.
🌎 True facts: We can’t save the planet if we don’t first dismantle the systems of injustice that target Black and Brown people. Learn more and take action now: https://t.co/nZxCxTroDP #EarthDay pic.twitter.com/bMvkthQ8Ap
— Ben & Jerry's (@benandjerrys) April 22, 2021
Creative Commons
What’s your favorite photo of Earth? Sometimes it’s important to take a step back – or one giant leap for mankind – to really see the grand scheme of things. While we love looking at photos of wildlife, it’s nice to see some #ThrowbackThursday photos from early days of space exploration. Thanks Creative Commons!
It's #EarthDay! To celebrate, we're sharing our favorite photo 📸 of this wonderful planet we call home. "The Blue Marble" was taken in 1972 by the crew of Apollo 17 on their way to the Moon. #publicdomain
What's your favorite photo of #Earth? pic.twitter.com/DiWCifxuA9
— Creative Commons (@creativecommons) April 22, 2021
Amnesty International
It’s no secret that, for centuries, forests and natural habitats around the world have been impacted and demolished as corporations clear land for agriculture and manufacturing efforts. Check out this story shared by Amnesty International about Mujeres Amazónicas and their fight to protect their indigenous ancestral lands, on Earth Day and every day.
Meet Patricia Gualinga, the woman leading the movement, Murjeres Amazónicas, a group of Amazonian women fighting to protect their indigenous lands against oil and logging companies. #EarthDay pic.twitter.com/cQb55dvkBH
— Amnesty International USA (@amnestyusa) April 22, 2021
How is your team celebrating Earth Day? What are you doing to raise awareness about our impact on the world and the wildlife among us?
Tell us about the best Earth Day content you’ve seen on social media. Tag us on Twitter or Instagram (@psforbrands) and let us know!
