This year’s UEFA Women’s European Championship is underway and as the action comes closer to a resolution, we can’t help but notice all of the exciting international buzz on social media. In turn, we’re also seeing more and more love for women’s sports around the world. As European nations come together to support their awe-inspiring athletes, the speed at which we see these moments hit our social feeds is a true testament to the power of real-time visual storytelling and the ever-changing landscape of fan engagement.
We’ve been following along on social media, scrolling through #WEURO2022 on Twitter and Instagram for the latest updates and highlights. Check out our list of some of the best moments below.
We want to hear from you! Tell us about the exciting social media highlights, stunning graphics and scroll-stopping content you’ve seen throughout the tournament. Tag us on Twitter or Instagram (@psforbrands), share your favorites, and show support for your team.
Here’s a behind-the-scenes look at some of the practice, prep and tough training these teams have to go through to stay in the zone!
Hard work will take you far. We love this quick Reel highlighting Inés Jaurena’s dedication to the sport.
Here, the Sweden national team stays focused and determined as they practice for the real deal.
Now, how about a quick break for a round of the Cotton-Eyed Joe!
We can all appreciate some fancy footwork.
This video clip showcasing the stunning skills of French footballer Kadidiatou Diani is a major highlight from France’s journey to the semi-finals…
Tenacity and teamwork made these goals a reality! Georgia Stanway, Lina Magull, Esther Gonzalez and Ella Toone all qualified for Goal of the Round. Which one was your favorite?
Live content for the win!
Not only does the England national team bring the heat on the pitch, but they pump out a ton of engaging content for their fans and followers.
Have you seen #LionessesLive? This fun program brings together the fans and athletes, along with live interviews, behind-the-scenes footage, and social commentary as their team builds brand loyalty and celebrates their growing community.
Who’s ready for #LionessesLive Five?
Good luck, @Bethany_Eng15 and @_JessCarter!https://t.co/VTwD85jNvq
— Lionesses (@Lionesses) July 24, 2022
Here’s to the celebratory moments brought to life by talented artists, graphic designers and video editors…
Check out this incredible animation recounting the game-winning penalty kick from Eve Perisset of France’s national team…
We love a highlight reel with a knee slide! Here are some exciting moments spliced together from the German national team…
How about this awesome graphic, combining photos, landmarks, a pop of color and more… We’ve seen a ton of these impressive designs all over social media.
Who doesn’t love innovative visual storytelling?
When it comes to team pride and fan engagement, no one does it better than the Netherlands. Here’s a fantastic example, with flags flown high, parades in the streets, and the faces of passionate fans on display as the Netherlands national team’s highlights their #NothingLikeOranje community on Instagram…
Here’s a wonderful feel-good moment from Hanna Glas, Swedish footballer who plays as a defender for Frauen-Bundesliga club Bayern Munich and the Sweden national team…
In the face of adversity, powerful moments with your teammates by your side always make for great social media content. Spain’s national team comes together for this heartwarming celebration…
Can you feel the beat? We love this fun, rhythmic Reel from the Sweden, keeping it light and making the most out of one of those small, intimate in-between moments…
And finally, how about a goalie appreciation post…
Can you believe this performance by Daphne van Domselaar?? Let’s all admire this showing from the Netherlands goalie as she becomes an unstoppable brick wall!
Related content: 4 Ways European Sports Teams Tackle Fan Engagement
If you’re in the UK and you’re a football (⚽) fan looking to tune into the remainder of the championship with friends and fellow fanatics, we’ve got a great recommendation for you. For some local flavor and a place for you to watch the action, check out Truman’s Social Club!
So, which team are you rooting for? Did you catch any other awesome social media moments throughout the tournament? Tag us on Twitter or Instagram (@psforbrands) and let us know!
