The Bowery Mission has helped vulnerable New Yorkers through every major crisis since 1879 – but the coronavirus crisis still brought new challenges. As New Yorkers began sheltering in place, The Bowery Mission shifted its operations overnight to give people in need a place to turn.
In this moment, Brand Marketing Supervisor Megan Moses knew it would be crucial to document The Bowery Mission’s incredible work. Her team came together virtually to make a plan. They would train staff members to take photos, and Megan would direct a video remotely.
Watch Megan’s fan favorite talk from The PhotoShelter Summit for Brands to see how she and her team have created moving, meaningful content that brings The Bowery Mission’s impact to life.
Want to watch the final video? Check it out:
To see Megan’s Q&A from the Summit, as well as behind the scenes stories from other brilliant creatives, check out the full PhotoShelter Summit for Brands on-demand.