In today’s world, many more brands are realising that authentic and impactful content paired with the right technology is key for connecting and building relationships with their audiences. For this content-lover-to-brand-loyalist connection to happen successfully, there are three timeless ingredients that brands rely on: creativity, marketing, and storytelling.
Because the best brands don’t just sell —they craft stories.
As PhotoShelter continues to expand globally and following the success of our previous summits, we’re excited to announce the first PhotoShelter Summit: UK/EU Edition on Thursday, February 23, 2023, from 1 PM to 5 PM (GMT) or 8 AM to 12 PM (EST,) depending on your timezone.
We’ve created this summit to inspire marketers, creatives, photographers, and storytellers in this part of the world. The central theme of The PhotoShelter Summit: UK/EU Edition is The Power of a Moment, so the four-hour virtual event will consist of insightful and practical lessons and entertaining stories from top creatives working for some of the world’s biggest brands.
What you can expect from The PhotoShelter Summit: UK/EU Edition
Who’s speaking at The PhotoShelter Summit: UK/EU Edition on February 23? Get a preview of the day and get to know our expert visual storytellers below.
- 7 sessions in total, co-hosted by PhotoShelter team members and guest speakers.
- Opportunities to win prize giveaways throughout the sessions (you’ve got to be present and engage with us on Slack!)
- To walk away with a notebook filled with timeless insights from brand marketing professionals and creative leads at brands like the British Olympic Association, FIFA, Alligin UK, MATCH Hospitality, LaSource, and more!
- Live and ongoing networking opportunities through our active Slack community. Chat with your professional peers before, during, and after the event by joining for free, here.
Sam Mellish — Photographer, British Olympic Association
If you’re into snowsports the chances are that at some point you may have followed the Winter Olympics and come across impactful photographs of the games. It takes special technical skills and effort to capture those sports moments of strong emotions, and someone who is very experienced at this is Sam Mellish. He’s a freelance sports and editorial photographer based in London, England. With a background in action sports photography, in 2018 he was commissioned by GB Snowsports to shoot the PyeongChang2018 Winter Olympics in South Korea. This paved the way for him to work with Team GB (British Olympic Association) to document numerous multi-sport events including the 2019 European Games in Minsk, the 2020 Youth Winter Games in Lausanne, the postponed Tokyo2020 Summer Olympics, and the Winter Olympics in Beijing, 2022.
You can follow Sam’s amazing work on Instagram and see his portfolio on his website.
Geraint Ashton Jones — Director, Alligin Photography
Geraint aims to create images that provoke an emotional response. He is drawn by the mental challenge of sport, the psychological battle, teamwork, and team spirit. Powerful yet graceful. Exhaustion and exhilaration.
Alligin Photography brings together teamwork to tell sporting stories; where they happen, as they happen, and wherever they happen. The military is aware that separation is emotionally challenging. Service personnel are aware of the uplifting power of letters from home. Alligin Photography brings Armed Forces sport to all their followers, whether at home or deployed, quickly, powerfully, and cost-effectively; telling sporting stories through great images.
Samuel Westberg — CEO, LaSource
Samuel Westberg has been in the sports industry for the last 12 years, moving from working in a professional club to the Tech Startup side for the last 10+ years. 4 years ago, LaSource was created to accompany the best start-ups in their European Growth, bridging the gap between Sports governing bodies and SportsTech start-ups. LiveLike and Greenfly are the two major techs that LaSource has invested time and expertise on in the last years, enabling organizations to create new formats of content and better experiences for fans.
Morag Kent — Marketing Lead UK, MATCH Hospitality
Morag is responsible for the marketing activities at MATCH Hospitality for the Silverstone Hospitality contract. MATCH Hospitality create, market, sell and deliver multiple hospitality products at Silverstone circuit for 5 major events during the year, including the Formula 1® British Grand Prix. With over 20 years of marketing experience, including 10 years in the hospitality and sports experience industry, Morag enjoys creating compelling communications and developing hospitality products to ensure maximum sales and brand notoriety.
Jack Mellors — Digital Media Executive, Youth Hostels Association
Jack Mellors is the Digital Media Executive and in-house videographer for YHA England and Wales. He studied Media Production at the University of Derby before beginning his career in digital marketing with YHA over 5 years ago. “My goal is to push the limits of storytelling through video in the small charity sector. Our content gives a small glimpse into the work we do to connect people to nature and the outdoors.”
Alan Calpel & James Allsworth — Director of Business Transformation & Head of Content, Alamy
Alan has a background firmly in the picture Industry. Whilst working as a freelance cartoonist he stumbled across the world of content licensing and except for a brief sojourn helping launch the world’s first online art marketplace has been here ever since. Alan previously held a number of roles at Getty images and has held senior content, operational and commercial roles at Alamy since its inception in 2000. He is passionate about leading efficient and creative teams, building trusted relationships and driving change. He is a regular speaker and panellist at photography industry events and occasional photography competition judge.
James Allsworth has been at Alamy for over 18 years and has seen many changes across the industry in that time. His role at Alamy is Head of Content, responsible for the images coming onto the site as well as lots of other areas that are touchpoints for the contributor base. His background is very much in line with this – James holds a digital media degree awarded from the Birmingham Institute of Art and Design where he specialised in digital photography and web design. He has a strong interest in all forms of visual media and never tires of looking at, and talking about, visually arresting imagery.
Marely Flores — Senior Women’s Tournaments Manager, FIFA
More info to come about this speaker and their session…
Watch this space or follow us on social media (Twitter, LinkedIn, or Instagram,) for more announcements!
Connect with Your Creative Peers
Join the PhotoShelter for Brands Slack community to get to know the other attendees and creatives in the PhotoShelter for Brands community and extended creative marketing industry. Once you’re in, search for the #IntroduceYourself channel and share a note about yourself, then find and turn notifications on for the #LiveChat channel where we’ll be taking questions and comments during the event on February 23rd.
If you haven’t joined our previous virtual summits, start your viewing journey here. Shout us out on social (using #PhotoShelterSummit) and let us know what session inspired you the most!
Lastly, send the invite to a friend or RSVP if you haven’t yet. We can’t wait to meet you!
