This past year, TikTok exploded in popularity.
For brands, moving onto TikTok may be an intimidating decision. After all, exploring a new social media platform takes a lot of time and dedication, and as a brand, experimenting on a new channel can be daunting.
We hosted an AMA (Ask Me Anything) for our creative Slack community with the social media pros behind National Geographic and Texas A&M and asked them each about their thoughts on using TikTok as a brand.
Both Nick Wilson, Texas A&M’s Social Media Manager and Sarah Gardner, Nat Geo’s Manager of Audience Development, gave fantastic advice for creative teams at universities about approaching the social media channel head on.
The takeaway: Take risks on newer platforms like TikTok. Experimenting and having fun can lead to new, successful content strategies. Don’t hesitate to tap your students and brand advocates to create content. They will be your best choice for representing your target demographic and showcasing your brand’s unique point of view.
If you want access to these exclusive AMAs, networking opportunities with hundreds of creative professionals, and early updates about 20/21 Vision: The Workflow Summit by PhotoShelter, join our creative community on Slack. We can’t wait to meet you!
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