Halloween is going to look a little different in 2020. While many of us are at home and won’t be knocking on our neighbors’ doors or heading to a Halloween party, brands are getting creative on social media to keep the fun and spooky spirit alive.
We scoured the web and explored our social feeds to see how some of our favorite brands and social media teams are celebrating Halloween this year.
Check out these fun and creative posts we found when scrolling through Twitter and Instagram and share your favorites with us @psforbrands!
Looking for more inspiration? Join us for 20/21 Vision: The Strategy Summit by PhotoShelter on November 19!
Let’s start with some candy, shall we? Whether or not you’re a Snickers fan, we can all relate to the major eye roll you experience when you see one of these Halloween faux pas. Combined with a call to action to tag a friend in the comments, and you’ve got relatable Halloween content that’s easy to engage with!
NASA and the Hubble Space Telescope accounts never disappoint, frequently sharing trivia, fun facts and unbelievable images. This year, they blasted us off into space to highlight a few monstrous sites that the telescope has captured throughout it’s 30 years in orbit.
Two glowing eyes, and a crooked, carved smile… 🎃
Hubble’s special #Halloween image of colliding galaxies is sure to give you a fright. Take a closer look, if you dare!
— Hubble (@NASAHubble) October 29, 2020
Maybe this year, instead of heading out to a Halloween party, you’ll be eating candy on your couch and catching up on episodes of The Bachelorette – and if that’s the case, you need to make sure you’re following @PartyCity. This week, #BachelorNation found photos of Clare’s frontrunner Dale modeling Party City costumes, and Party City seized the moment.
— Party City (@PartyCity) October 26, 2020
Did you know that a group of lemurs is called a conspiracy? Neither did we! One thing’s for sure, though… It’s no conspiracy that these lemurs at LA Zoo are extra cute and curious. It’s almost impossible not to stop your scroll and double tap on a photo like this. Animals getting involved in Halloween festivities is a social media success in our book.
We can’t help but commend the pumpkin carver, too, for this creative jack-o-lantern design!
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Ring tailed lemurs spend most of their time foraging for food on the ground rather than in the trees. Imagine their surprise at finding this tasty orange look-alike trying to join their conspiracy (group of lemurs.) A delicious trick indeed. #WorldLemurWeek 📸: Keeper L'Oreal Dunn
Related Content: LA Zoo at The PhotoShelter Summit for Brands
We love when social media managers get creative and bring an unexpected brand voice to their social media feeds. Twitter is always the place for those surprising moments and here is a great example from Target.
Only a real Social Pro would think to tweet this famous line from Notting Hill and reimagine it for the Halloween season…
I am just a store, standing in front of my friends, asking them to be in a couples costume with me.
— Target (@Target) October 23, 2020
University of Maryland Medical System
Amongst all of the fun, light-hearted content being shared this Halloween season, we’re grateful for the team at the University of Maryland Medical System, who are making sure their followers know how to spend this Halloween in a safe and responsible manner.
Halloween is a beloved autumn tradition, but like many holidays in 2020, it's going to look a little different this year. Learn how you can celebrate Halloween safely during the pandemic. https://t.co/ebYiFk8Cmr pic.twitter.com/SeGMbjGmMj
— University of Maryland Medical System (@umms) October 27, 2020
PSA: “If a Halloween event puts you in close contact with others, be sure to wear the type of mask that is effective against coronavirus. Costume masks DO NOT protect against coronavirus and are not a replacement for cloth masks.”
While everyone celebrates #HalloweenAtHome this year, people are getting creative with their lights and decorations. Enter Google, who has a whole host of silly short Halloween-themed commercials to promote their Nest Audio speaker and Google Home products. Check out our favorite clip:
— Made By Google (@madebygoogle) October 26, 2020
Here at PhotoShelter, we love a fun photoshoot, and we also love coffee. Enter one of Fall’s most famous beverages: Starbucks’ Pumpkin Spice Latte. We can’t quite tell you what’s going on here, but at a time when Fall photoshoots and couples portraits sessions are making the rounds, this unexpected twist certainly caught our attention.
Trick or treat, this family has a new little pumpkin to meet. 🎃
— Starbucks Coffee (@Starbucks) October 28, 2020
Ever since October came along, Hulu has been celebrating #Huluween, promoting an array of spooky shows, classic horror films, Halloween specials and more. On their Twitter, they’ve been engaging with their fans and followers by asking the hard-hitting questions. Take a look at these awesome threads. What say you?
Which horror villain do you think you could take on? 🤔 #Huluween
— Hulu (@hulu) October 29, 2020
Slashers, Zombies, Vampires, Demons—what’s the best category of horror? #Huluween
— Hulu (@hulu) October 27, 2020
Tweet your fave spooky emoji and I’ll give you a #Huluween rec 🔪👀
— Hulu (@hulu) October 19, 2020
Hungry Harry’s is all about the treats, no tricks! And certainly no allergens.
Take a look at their mouth-watering feed for a Halloween countdown and for delicious food photography and recipe inspiration – complete with fun puns and easy instructions.
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Oh my gourdness, Halloween is just 2 days away!! 🎃👻🧡 Make these spooky, allergy-friendly, halloween-themed chocolate cake pops for your trick-or-treaters and you'll be Mummy of the Year! • Click the link in our bio to shop Hungry Harry's and save this recipe!☝️ • • • #makingallergyfriendlyeasy #hungryharrys #allergy #allergyfriendly #allergyfree #allergymom #allergyawareness #allergykids #allergybaby #allergyfriendlyfood #allergylife #foodallergy #foodallergyawareness #foodallergymom #foodallergyfamily #foodallergylife #glutenfree #glutenfreebaking #glutenfreerecipes #dairyfree #dairyfreerecipes #eggfree #vegan #veganrecipes #freefrom #soyfree #nutfree #foodlabels #allergyfree #freefromfood
Texas A&M / Reveille IX
Have you met the First Lady of Texas A&M, the university’s official mascot, Reveille IX?
We have only heard great things about this pup, and with over 43 thousand followers, her Twitter feed is definitely worth a follow. Celebrate National Pumpkin Day, Halloween and more magical moments with this Texas legend!
— Reveille IX (@reveille) October 26, 2020
Related Content: The Strategy Behind Texas A&M’s Photography and Social Media
If you need a good laugh, 7-Eleven’s Twitter feed is the place to be – especially this time of year when snacks are in the spotlight. Their gifs and graphics are top-notch and it’s safe to say their social media manager is crushing it.
— 7ELEVEnstein 🧟♂️ (@7eleven) October 26, 2020
What’s orange and black, festive and a little frightening? Gritty, of course! The Flyers mascot is always the life of the party and we knew he would have something up his sleeve (fur?) for Halloween. Wait for it.
Love a good cemetery this time of year! pic.twitter.com/sxnPw6RQlZ
— Gritty (@GrittyNHL) October 28, 2020
It doesn’t get much better than this. Applegate is remaking scenes from classic horror films for their passionate food-loving followers. The Shining and Scream are Halloween fan favorites, and reimagining these iconic movie moments makes for some seriously silly social media content.
— Halloweenie Ready Applegate 👻🌭 (@Applegate) October 29, 2020
— Halloweenie Ready Applegate 👻🌭 (@Applegate) October 28, 2020
How are you celebrating Halloween this year? What are your favorite brands sharing on social media? Tweet us any of the highlights we missed at @psforbrands and we’ll keep an eye out for the best of the best!