When 2020 caused our world to go remote, we knew that people like you were still looking for ways to connect with other creative people. We took the opportunity to host some exciting live video conversations and bring together some truly talented creative people – thank you to everyone who joined us!
Check out these webinars to go behind the scenes with some of your favorite creative teams. You’ll walk away with answers to questions about workflow, top marketing tips from the experts, and a plethora of creative inspiration.
Who do you want us to feature in 2021? Let us know in the comments or tweet at us @psforbrands.
1. The Strategy Behind Texas A&M’s Photography and Social Media
The creative team at Texas A&M University has one of the largest and most active followings in higher education. Watch this webinar to learn how they make it happen with their unique and highly efficient workflow and come away with insights your own team can use!
Top takeaway: Maintaining a close relationship between your social media and photography teams is the key to success.
2. 49ers Lead Photographer Terrell Lloyd Shares Game-Changing Workflow Secrets
In this session from our Summit for Brands, 49ers Lead Photographer Terrell Lloyd shares his secrets to a high-speed gameday workflow. Take a look to get some great workflow tips for your team to speed up workflow in 2021.
Top takeaway: “How do I create success? It’s always about exceeding expectations to your customers, your client,” says Terrell. “For me, once you exceed expectations, then you know you did a fantastic job.”
3. All Your Questions Answered: California Department of Water Resources’ Visual Media Library
This webinar from the California Department of Water is all about getting the most out of your historical archive. Find out what it takes to take advantage of your archive in the coming year!
Top takeaway: Context is critical. “Just to put a picture up with no information other than a location would have no context to the importance of what it was that was happening at that moment,” says Media Librarian Bill Kelley.
4. All Your Questions Answered: Houston Dynamo’s Storytelling Off the Pitch
Join Creative Director Juan Loya as he takes us behind the scenes with the Houston Dynamo’s creative team to learn about storytelling off the pitch. He highlights some keys to success that your team can implement as you prepare to tell your story in 2021.
Top takeaway: Focus on communicating. “Honestly, when it comes to the best practices or how you achieve that collaborative vision, it really is just communication,” says Juan.
5. Inside Look: Dolphins Media Library
During the season, people across the Miami Dolphins organization download more than 10,000 visual assets a month. Check out this webinar to learn what it takes to manage that volume of content and ensure it ends up in the right hands.
Top takeaway: Access to content is essential for increasing fan engagement.
6. Inside Look: International League of Conservation Photographers
In this webinar, you’ll learn how iLCP organizes and takes advantage of its absolutely massive archive of stunning conservation images.
Top takeaway: “Through the capabilities that PhotoShelter gives us, we are even more so able to promote and spread the important work of our Fellows and to advance conservation causes around the world,” says Colin Wheeler, Visual Assets Manager for iLCP.
7. How MLB Photos Captures the History of the Game
MLB Photos uses a real-time workflow to deliver images from the baseball diamond to fans in just seconds. Watch this webinar with the MLB Photos team to learn how they make it happen and how PhotoShelter helps them document the history of America’s favorite pastime. We promise it will inspire you to get your workflow up to speed for the new year.
Top takeaway: “One of the best things we’ve done is to have our digital content uploaded to our PhotoShelter site (and that’s not just a plug, it’s true). It’s been invaluable to have that content at our fingertips while we’re all working from home – most of us unexpectedly,” says Jessica Carroll, Director of MLB Photos.
8. Social Media Growth Tips from @bullsarchive and The Last Dance
In this webinar, you’ll go behind the scenes with the team at the @bullsarchive and learn what it was like to publish and manage never before seen throwback content as The Last Dance aired on Netflix. You won’t want to miss this if your team plans on digging into your archive this year.
Top takeaway: The @bullsarchive strategy goes beyond posting old photos – something any other outlet could do. They provide unique insights, stories and anecdotes that only they can share, and add real value for their fans.
9. Marketing Strategy Tips for 2021 from the Pros
This inspiring webinar is a discussion about 2021 with marketing leaders from Wasserman, Contently and Wheels Up Collective. Watch it to get inspired for the year ahead and learn what the experts are doing to prepare!
Top takeaway: “We’ve seen a lot of brands really throw their plan out the window and we’ve worked with them to say, ‘ok, how can we turn this into an opportunity to serve our audiences better and engage more people?’” says Joe Lazauskas, Head of Marketing at Contently.
10. Remote Creativity Tips From Top Photographers, Marketers, Designers and Storytellers
This webinar has the tips you need to stay creative even while many of us continue to work remotely. Check it out to get some tips for your workflow from some of the most creative people we know.
Top takeaway: Be kind – to others and to yourself.
11. How the NFL Built a Scalable Social Media Workflow
Want to find out how the NFL takes the biggest moments from the field to social media in seconds? Watch this video to go behind the scenes with experts at the NFL about how they built a real-time workflow.
Top Takeaway: “You don’t have to be in sports for this type of model to be appropriate for you,” says Russell Simon, Manager of Social Media Operations for the NFL. “Developing a content ecosystem allows your content to have stronger impact and wider reach.”
Bonus Content: 20/21 Vision On-Demand
Want access to more content inspiration? Check out 2021 Vision: The Strategy Summit by PhotoShelter to hear from top brands like TIME, ATP Tour, the NFL and more!
Bonus Content: [Summit On-Demand] 35 Creative Experts Share Their Secrets
We hope these incredible conversations leave you full of inspiration for the year ahead. We are incredibly thankful to the experts who took us behind the scenes into their creative worlds.
Want to learn more from the greatest visual storytellers we know? Check out this post with some of our favorite stories to inspire your 2021 creative strategy!
